Commercial Producer
- Designed the VFX for an Emmy-Nominated Severe Weather Awareness package.- Developed creative copy and produced high-quality video content, from concept through to final edit.- Strategized and implemented content coverage plans aligned with business objectives, enhancing viewer engagement.- Collaborated with sales executives and clients to translate concepts into compelling commercials and graphics.- Executed innovative strategies to expand audience reach across all digital platforms.- Ensured compliance with legal and broadcasting standards for all commercials.- Established and maintained an organized asset management system, reducing duplicates and streamlining project access.- Actively solicited and integrated client feedback to refine products and improve production workflows.- Created augmented reality pieces to deliver impactful stories and information.