Blake Moreau Email & Phone Number

Minneapolis, Mn, Us

Richfield, Mn

As a Partner & Category Marketing Lead supporting the PC Gaming team, I work with our partners to develop a clear marketing strategy that unlocks the full potential of their brands through a unique blend of Best Buy Ad’s solutions and high-value audiences. Through cross-functional collaboration, I develop new initiatives to engage Best Buy’s customers and create excitement for advertising partners, while keeping a lens on total company and macro industry trends. Along with utilizing marketing strategy, I frequently build and maintain client relationships while effectively executing the following:• communicating the value of Best Buy Ads• leveraging customer insights to identify customer journeys with our brand partners• delivering on campaign objectives• forecasting revenue targets

Chanhassen, Minnesota, United States

In my role as IDI’s Marketing Manager, I took on more leadership responsibilities as well as maintained the majority of responsibilities that I handled as a Marketing Specialist such as overseeing all marketing strategies across the funnel for the organization. The incremental Marketing Manager responsibilities of this role included establishing and tracking the progress of annual marketing performance goals, collaborating with internal sales leaders to gather customer insights that informed marketing strategies, developing processes to drive marketing effectiveness across the org, planning and managing to an annual marketing budget, and other duties as needed.In addition to those responsibilities, I oversaw or was a key contributor to all of the company’s digital properties (website, CRM, marketing automation platform, exploration of e-commerce, and more).

Chanhassen, Minnesota, United States

As a Marketing Specialist at IDI, I acted as the marketing arm for the entire organization while reporting directly to the company president. My primary responsibilities included developing and executing all marketing strategies across the funnel with a primary goal of driving lead conversions, reporting the marketing performance to internal stakeholders, strategizing IDI’s content distribution with their content team, creating marketing collateral, and ownership of their owned marketing channel’s (website, social media accounts, 60+ Google My Business locations, Marketing Automation/eblasts, and some internal company platforms). In addition to my marketing duties, I managed IDI’s relationship and day-to-day communications with their marketing agencies, including their partnerships with a digital advertising agency and tradeshow brand experience agency that I sourced and onboarded.

Minneapolis, Minnesota, United States

As a media planner I delivered marketing results for multiple national clients across the funnel while working throughout the media strategy, planning, execution, and reporting phases for Print, Audio, Digital, Video (TV + OLV), and OOH integrated campaigns across numerous clients on both the B2C and B2B sides of business. Along with media planning/strategy my day-to-day consisted of account management, reporting, research, and communicating/working with campaign partners. Throughout my time at MediahHub I worked with numerous teams while owning multiple projects at once.

Minneapolis, Minnesota, United States

As a specialist of connections strategy, I delivered marketing results for multiple national clients across the funnel while working throughout the media strategy, planning, execution, and reporting phases for Print, Audio, Digital, Video (TV + OLV), and OOH integrated campaigns. Along with media planning/strategy my day-to-day consisted of account management, reporting, research, and communicating/working with campaign partners.

Greater Minneapolis-St. Paul Area

I helped develop and activate Print, Audio, Digital, Video (TV + OLV), and OOH integrated campaigns for national clients. My day-to-day duties included issuing contracts and campaign billing, organizing partner proposals, digital ad specs, and targeting strategies in order to effectively execute campaigns.Throughout my time at McCann/MediaHub, I gained a working knowledge of MediaOcean, Campaign Manager, Bionic, YouGov Brand Health Index, Kantar, and comScore platforms to help inform media plan recommendations. In addition to helping dedicated client teams, I also assisted in new business opportunities and met with media vendors to explore industry and channel offerings to fulfill and expand campaign needs.

East Lansing, Michigan

As director of the Breslin Center marketing staff, I oversaw Breslin's marketing department. My duties included managing all of Breslin's social media accounts, maintaining brand voice in messaging, website maintenance, digital analytics, management of the Breslin B.E.S.T. Newsletter, graphic design and promoting event space.

East Lansing, Mi

MSUAAF Cedar Banks is a academic club that focuses on running like a real-world advertising agency. Throughout my four years with MSU Cedar Banks, I helped create fully-integrated advertising campaigns for clients such as Pizza Hut, Snapple, Tai Pei and Ocean Spray. For all campaigns, I was heavily involved with the media team and eventually oversaw the whole department. These campaigns were entered into the NSAC competition where our work finished first, second, fourth, and second respectively.

East Lansing, Mi

I assisted and ran game day marketing operations at Michigan State University sporting events. These operations involved heavy fan interaction and communication skills to ensure all events ran on schedule and effectively from a marketing perspective.

Farmington Hills, Mi

As a marketing assistant at Kaufman Financial Group, my duties included but was not limited to: creating internal news releases concerning company matters and achievements, updating the companies newsletter contact list, storage and mailing of marketing collateral, industry marketing research, and print advertising documentation and archiving.

East Lansing, Mi

I was a vital part of BTN’s on-campus marketing efforts to help the network promote its programming and other initiatives on the Michigan State Campus. I worked with a wide range of collegiate sports, but the bulk of my responsibilities were with basketball. I participated in a weekly call with the BTN marketing team to discuss strategy and goals for the week, as well as participating in the Think B1G program—where I had to ideate and present marketing initiatives with the goal to further integrate BTN into the Michigan State Campus.

Oxford, Michigan

While at McDonald's, I received many pins for my positive attitude and effectiveness. I formed numerous positive relationships with my fellow employees and was always eager to learn new positions and skills so I could be more knowledgeable.