We make videos better.

We Produce Captivating Video Content For Athlete-Centric Brands. Our team’s commitment to high-quality storytelling will resonate with your audiences.

*Sold equity and exited the business*Salon Row empowers beauty professionals of all kinds with a private space to operate their own business. Our goal is to create a space that allows individuals to thrive.

ALT Sports Data focuses on a variety of under-represented alternative sports disciplines and provides proprietary sports trading and customer data to sports book operators.

Freelance consultant supporting brands in the consumer space. Specialized in providing Marketing, Business Development, Partnership and Activation expertise. Clients included:- Red Bull- Core Hydration Water / Keurig Dr. Pepper- Electrolit- KSI Data Sciences- US Open of Surfing- Life is Beautiful festival- Superfly Presents

*Role ended due to complications with COVID-19.Joined Day One to lead brand direction, marketing strategy, amplify the brand to consumers and gain marketshare in an emerging category. Duties include driving the brand vision, identity and messaging, marketing strategy, category positioning, partnerships, agency management and execute results-driven marketing and advertising programs throughout all channels. Manage budgets and measure against projected sales to maintain revenue goals. Demonstrate cross-functional leadership to ensure strategic and sustainable growth. Champion internal and external brand community.

Recruited to Alo Yoga by the Owner/CEO to develop and launch a health supplement product line. Identified brand positioning, category white space, business plan and go-to-market strategy to launch parallel to existing business unit.

Developed and managing the brand and marketing strategy to support sales goals. Focused on trade support with POS, demos to drive trial and promotional programs to secure displays and gain additional placement within competitive water set. Created Digital Marketing strategy, leveraging content and press from celebrity investor Justin Bieber having Generosity Water on-stage throughout his Purpose Tour. Lead field marketing efforts with ongoing events, sponsorships and activations, leveraging keymoments in our target markets.

Joined as part of its founding team. Helped identify the brand positioning, market fit and go-to-market strategy. Managed Key Accounts and Strategic Partnerships in the Natural, Grocery, On-Premise and Non-Trad Channels. Lead Social Mission program to provide more than one million gallons of clean and safe drinking water in developing nations.

Work closely with POC in the marketing, development and testing of their products by using them throughout competitions, filming/photo shoots, events and everyday use on my skis.

Work closely with Surface Skis in the marketing, development and testing of their products by using them throughout competitions, filming/photo shoots, events and everyday use on my skis.

Competed and filmed as a sponsored skier on a global stage for nearly a decade. As an athlete, I worked closely with sponsors to help raise brand awareness through media exposure, and added value with sales support, content development, product testing and the R&D process. Gained first hand experience of sports and athlete marketing, event production and advertising strategy. Partnered with media companies to increase brand marketing reach and execute content creation.• In 2004, helped launch Surface Skis, a lifestyle focused hardgoods brand. Grewdistribution in North America, Japan, Central Europe, South America and NewZealand, reaching 6,000 pairs in annual volume.• Additional endemic sponsors included: The North Face, POC, Spyder, DaKine,Orage, Full Tilt Boots, Joystick, Park City, Alta and Brighton Resorts.• Non-endemic sponsors included: GoPro, Skullcandy, Ogio, BULA, Evo.com• Appeared in more than a dozen ski films, including:• 2015 - Warren Miller: “Chasing Shadows”• 2011 - Warren Miller: “Flow State”• 2010 - Nimbus Independent: “En Route”• 2009 - Nimbus Independent: “Contrast”• 2008 - Joystick: “Hot Lunch”• Competed as invitation only athlete in the following professional circuits:• 2011 - Red Bull Cold Rush• 2010 - Suzuki Nine Knights• 2008 - Dew Tour• 2007 - US & European Open• 2005 & 2006 - Jon Olsson Invitational• Consistent publications in Powder, Freeskier, Skiing, Ski Journal and ESPN.com• Broadcast on NBC, ESPN, ABC and localized media outlets.• Coached Olympic medalists Joss Christensen, Gus Kenworthy & Nick Goepper.

Work closely with Spyder in the marketing, development and testing of their products by using them throughout competitions, filming/photo shoots, events and everyday use on my skis.