Blake Brown Email & Phone Number

Philadelphia

Philadelphia

• Standardize processes for campaign, keyword and ad building for Shopping, Paid Search, Display, Video and Social Media Accounts of three sister companies (RevZilla, Cycle Gear, J&P Cycles)• Evaluate paid search campaigns for inefficient spending and opportunities for additional campaigns in order to increase desired KPIs• Leverage Google Analytics, QlikView and Tableau to optimize sessions and conversions• Construct top of funnel campaign ideas to acquire new customers and engage existing customersAllocate budgets among Social, Display and Video campaigns on a weekly basis• Manage daily, weekly and monthly reports for performance of Paid Search, Shopping, Retargeting, Social, Demand Generation and Video campaigns and utilize the data to adjust campaign targeting as well as possible builds• Discover new methods to enhance current campaigns with assets such as Sitelinks and Promo Extensions

Philadelphia, Pennsylvania, United States

• Coordinated and wrote copy for the social media accounts of all three sister companies’, RevZilla, Cycle Gear and J&P Cycles, with a combined follower count totaling over 1,500,000• Organized omnichannel marketing campaigns using promotions and original content to engage and enthused the motorcycle community resulting in revenue and brand awareness• Created lead generation campaigns to gather emails for promotional targeting to maintain customer retention• Designed branding campaigns for each company to induce a positive emotion in all customers to acquire new customers and keep returning customers for revenue growth• Planned and optimized a budget of over $200,000 for each company for an entire fiscal year to ensure a desired return on advertising spend

Avalon, New Jersey

Sea Isle City, New Jersey

Bachelor Of Science - Bs, Marketing And Business Analytics

Activities and Societies: Student Government, Student Ambassadors

High School Diploma