Blake Schaefer Email & Phone Number

Winchester, Il, Us

• Develop and Implement Marketing Strategies: Create comprehensive marketing plans to promote Boyd Healthcare Services, increase brand awareness, and drive patient engagement and retention.• Manage Public Relations Campaigns: Oversee PR initiatives, including media relations, press releases, and crisis communication to maintain a positive public image.• Content Creation and Management: Develop and manage content for various platforms, including social media, website, and print materials, to effectively communicate the organization’s message.• Analyze Market Trends: Conduct market research and analyze trends to identify opportunities for growth and improvement in marketing strategies.• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.• Community Outreach: Build and maintain relationships with community partners, stakeholders, and local organizations to enhance the organization’s presence and reputation.• Event Planning and Coordination: Organize and execute events, such as health fairs, seminars, and community outreach programs, to promote Boyd Healthcare Services.• Monitor and Report on Campaign Performance: Track the effectiveness of marketing and PR campaigns, providing regular reports and insights to senior management.• Brand Management: Ensure consistent brand messaging and visual identity across all marketing and communication channels.

• Build business relationships and strategic partnerships throughout multimedia markets and ad campaigns. • Partner with brands, holding companies, independent agencies, publishers, and DSPs/SSPs, proactively delivering vital brand marketing and suitability solutions. • Turning insights and data into actionable marketing strategies with clear business outcomes.• Consult on methodological approaches and efficient data operation processes while managing approximately 30 employees.• Parsed the quality and reviewed 10k domains for the analyst team to be able to rate.

• Manage, review, clean & organize large data sets.• Audit data from news articles, podcasts, and news TV for outliers• Collect, manage, and analyze marketing analytics & data• Communicated professionally with individuals across varying demographics and conducted unbiased research and review.• Compiled unbiased research of consumers spanning financial, ethnic, geographical and occupational backgrounds.

Jacksonville, Illinois, United States

• Demonstrated expertise in fitting and dispensing eyewear, ensuring high-quality patient care through rigorous American Board of Opticianry (ABO) certification.• Maintained thorough records of customer information, prepared detailed work payments, processed insurance claims and collected balances from customers.• Filed claims with vision and medical insurance companies to garner payment for optical services.• Calibrated seg heights, vertex and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.

• Was the district manager and responsible for the Decatur/Forsyth, Springfield, and Jacksonville GNC locations in Illinois. • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.• Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.• Minimized on-site cash with frequent deposits and high accuracy in predicting operations.

Arenzville, Illinois, United States

• • Business to business sales, marketing, promoting, and corporate interactions with a focus on agriculture. • Measured the efficiency of agricultural systems and procedures. • Build production processes based on business goals. • Tracked business results, performed cost-benefit analyses, and monitored production KPIs

Master'S Degree, Media Psychology W/ Emphasis In Media Marketing & Data Analytics

Bachelor'S Degree, Psychology W/ Emphasis In Media Marketing & Data Analytics

Activities and Societies: Psi Chi, Sigma Alpha Pi