- Managed promotional strategy and execution of digital media campaigns designed to drive tune-in, awareness, and incremental viewership to a new linear TV offering - Oversaw social media strategy and execution aimed at building community, increasing engagement, and growing the overall brand footprint on social platforms- Lead tracking and reporting mechanisms to report campaign effectiveness and communicate key learnings internally- Supervised timely completion of campaign marketing materials and branded sales collateral assets, ensuring brand consistency and clarity of purpose - Maintained relationships with streaming partners such as Comcast, XUMO, Samsung, Pluto TV, Peacock, and Roku, and manage all activities that include content promotion, creative execution, day-to-day communication, and identifying strategic opportunities to ensure their marketing objectives are fully achieved - Facilitated weekly email marketing initiatives aimed at building community and extending audience relationships- Contributed to user acquisition and retention strategies for mobile and connected TV apps, and executing associated campaigns and promotional tactics

- Spearheaded retail marketing, strategic planning, budgets and in-store and online execution for multi-channel and e-commerce retail accounts, supporting Universal, DreamWorks Animation, and Illumination Entertainment film and television properties. Key accounts include but are not limited to Amazon, GAP, Forever 21, and Target - Ideated, crafted, and presented marketing proposals to engage and enhance retail campaigns to drive strong sell-in and sell-through. Proposals included one-sheet marketing thought starters and fully developed marketing campaigns telling a cohesive story with multiple consumer touch points - Project managed retail creative marketing approvals across all accounts and licensees as needed - Served as lead for compiling high-level marketing overviews around retail launch & sustain activity for each property

- Cultivated relationships and extensively communicated with cross-functional teams, licensees, retailers, and creative vendors to execute marketing and publicity campaigns in support of Illumination Entertainment consumer products, including brands such as: Despicable Me 2, Minions, The Secret Life of Pets, and Despicable Me 3- Created elevated brand presentation decks used by sales teams to secure blue chip partners at events such as Brand Licensing Expo, LIMA, retail studio swings, pitch meetings, and filmmaker meetings - Navigated the marketing and creative approval process with Universal executives and legal team, licensees, retailers, and filmmakers, maintaining the integrity of the brands across multiple platforms by solving complex issues related to creative and strategic initiatives throughout the lifecycle of the brand’s development

- Supported Head of National Promotions, Head of Home Entertainment, and four (4) Senior Managers in deal development from sales pitch to contract execution on strategic co-branded campaigns- Collaborated with Production, Custom Animation, and Marketing teams to develop customized presentations for potential partners and sales meetings, filmmaker meetings, and senior management meetings- Delivered up-to-date Theatrical assets to promotional partners such as State Farm, Hewlett-Packard, and Verizon