Blake Watts Email & Phone Number

Chicago, Illinois, Us

An experienced Consulting Partner now delivering impactful change for Inspire11 clients in and around the Atlanta market. Specifically focused on building the future of organization's analytic and digital capabilities and go-to-market.Inspire11 is a full service, digital and management consulting firm dedicated to making an impact for our clients, employees and communities. The 11 in our name is significant in that it represents going above and beyond expectations…in everything we do.Our services and unique consulting model allow us to support our customers from upfront strategy and design to implementation and support. Our mix of onshore and offshore options allows us to provide the highest level of value to our clients, the most effective and efficient manner of delivery, and unparalleled client service.

Bangalore, Karnataka, In

Core Focus ▶Refine go-to-market strategy of the Integrated Sales and Marketing (ISM) for digital and traditional channels in consumer industries, creating new expansion of services in Revenue Growth Management (RGM), Retail Execution, Trade Promotion Optimization, and Price Optimization.Manage high-impact expansions and performance improvements to Analytics, Revenue Growth Management, Retail Execution, and Trade Promotion business functions and processes, product, and service offerings.Highlight of Contributions ▶▷ Executed the shift of Field Sales team from Direct-Store-Delivery to Warehouse based route-to-market resulting in $50M in savings▷ Created next day In-Store Retail Execution descriptive analytics through Tableau and a homegrown Amazon Web Services (AWS) big data (Hadoop and SQL Server) data lake▷ Led the Managed Services and Application Redesign of a Trade Promotion ecosystem, where benefits included the reduction of financial reconciliation difference by $2M per quarter▷ Digitalization of merchandising processes and planogram reset execution through multiple data integrations and part ordering through a new custom-built Salesforce app, resulting in $10M in savings each year▷ Own multiple solutions for the delivery of business process, technology, and analytic improvements▷ Developed descriptive and predictive promotion and pricing application on Wipro Analytics platform▷ After the expansion of services, I doubled the team's utilization within the 1st 6 months in the role and achieved revenue growth of over 100% within the 1st year

Bangalore, Karnataka, In

Core Focus ▶Developed initial go-to-market strategy of the Integrated Sales and Marketing (ISM) for digital and traditional channels in consumer industries.Highlight of Contributions ▶▷ Through the newly created service offerings penetrated multiple new global accounts and expanded consulting presence at existing accounts▷ Built and coached global practice teams for domestic and offshore delivery▷ Led the expansion of recruiting efforts and new hire consumer industry domain-specific training necessary for a year over year double-digit team member growth.▷ Led the functional evaluation of Trade Promotion software acquisition and the 1st post-acquisition multi-million dollar Trade Promotion Management and Optimization win▷▷ Managed the implementation program, resulting in $20M in net cost savings and revenue growth▷▷ Expanded the predictive Retail Account forecasting product functionality to include cannibalization and halo impacts in both descriptive and predictive analytics▷ Rationalization of product revenue offerings for a global manufacturer, resulting in $3M+ in savings within 6 months▷ 1st year savings of $650K & $3.5M savings over 3 years for commercial cleansing manufacturer

St Louis, Mo 63141, Mo, Us

Core Focus ▶Led the functional design and delivery of a Trade Promotion transformation project for a major confectionery manufacturer. Spearheaded additional efforts to penetrate new accounts in a growth area of focus for the company.Highlight of Contributions ▶▷ Orchestrated the functional design for a $1.4B confectionery company's Siebel implementation▷▷ Developed a single global design for Trade Promotion transformation including integration with existing analytics tools and expanded Promotional ROI regression-based models and analysis▷ Managed the development of Trade Promotion Optimization go-to-market messaging and delivery capabilities creation▷▷ Led the company's go-to-market for Oracle Demantra pursuits

Denver, Colorado, Us

Core Focus ▶ Created the Pricing and Promotion Optimization Practice creating new opportunities for entry and services for a company previously focused solely on Supply and Demand Planning consulting services. Defined the go-to-market including value proposition, service offerings, differentiators, and Account sale training material. Highlight of Contributions ▶ ▷ Saved $10M over 5 years for a major bakery and snacks manufacturer▷ ▷ Led processes redesign and business cases to overhaul their account pricing and promotion strategies, plans, and execution▷ Trained all sales team members on the subject matter, service offerings, and value proposition.▷ Implemented base sales materials, case studies, white papers, and brochures for early sales pursuits

Durham, Nc, Us

Core Focus ▶ Delivered multiple new services and project managed 1st-time initiatives focusing on near-term quantitative benefits.Highlight of Contributions ▶▷ Led the company's 1st Trade Promotion Management software implementation, a $1.4M program, which transformed a food manufacturer from traditional volume-based planning to an integrated sales and operations planning (S&OP) process with a statistically derived sales baseline and incremental promotion sales forecast.▷ Directed the creation of RFID go-to-market and oversaw all subsequent RFID focused projects▷ Delivered a program with the process and analytic improvements that allowed for the reallocation of ~1% of Trade Promotion Spend from poor-performing to top-performing promotions.▷ Managed a Trade Promotion analytics project where statistical models delivered $400k in savings and identified $1M in lost opportunities within just the first two weeks

Atlanta, Georgia, Us

Master Of Science In Analytics, Computational Analytics

Bachelor Of Science, Electrical Engineering