Marketing Specialist
Managed and maintain b2b marketing campaigns, reporting to aDirector of Marketing. In addition, work with business partners, marketing agency &printer/fulfillment house to oversee project components -- including creation & deployment of avariety of print and digital tactics.- Support development and deployment of Auto Finance campaigns designed to help grow ourDealer business. Normal campaign tactics include – email, direct mail, landing page, salessupport, digital advertising and social media.- Manage multiple, highly detailed tasks accurately while reacting with urgency andreprioritizing as needed to ensure all objectives and project deadlines are met.- Assist Marketing Director with the measurement and reporting of comprehensive campaignmetrics, and the resulting implementation of process improvement, new technology,campaign enhancements based on learnings.