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Marketing professional with proven results in creative content and management of campaigns on behalf of multi-billion-dollar companies. Strengths include: strategic planning, contract negotiation, brand marketing, and financial management. Interpersonal skills include: building personal relationships, mentoring, and cultivating the potential in others.
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Product Marketing ManagerAmazonUnited States
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Client Strategy ManagerMisfits Gaming Group Jun 2024 - PresentBoca Raton, Florida, Us• Lead measurement execution and strategy development for client advertising campaigns, focusing on driving performance improvements through data insights• Develop and refine media, creative, and audience targeting strategies to optimize campaign efficiency and effectiveness• Execute complex measurement methodologies including brand lift, conversion tracking, and media mix modeling (MMM), providing actionable insights for clients• Deliver comprehensive measurement reports and presentations, showcasing key insights, trends, and optimization recommendations to both clients and internal stakeholders -
Campaign ManagerBenlabs Jan 2021 - May 2022Los Angeles, Ca, Us• Cultivated strong working relationships with key stakeholders and established KPIs and budgets based on data and market research• Led daily communications with creators and agents, negotiating contracts, managing payments, and ensuring content aligned with brand messaging and objectives• Mentored and trained new team members on relationship building, strategic planning, and project management• Identified and contracted creators that aligned with brand partners’ objectives and individual campaign goals• Compiled and presented comprehensive post-campaign reports, providing data-driven insights to brand partners for future optimization• Collaborated with internal AI, product marketing, web, legal, account services, and analytics teams to further improve brand facing tools -
Campaign ExecutiveBenlabs Jul 2019 - Dec 2020Los Angeles, Ca, Us• Planned and executed influencer integration campaigns with a variety of clients, with a strong emphasis on gaming• Leveraged data analysis to track performance, optimize influencer engagement, and maximize ROI for brand partners• Developed in-depth industry analysis reports for brand partners: competitors, trends, and opportunities• Conducted research and led focus groups with creators: platform usage, gaming industry, and social media trends
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Campaign CoordinatorBenlabs Jul 2018 - Jun 2019Los Angeles, Ca, Us• Analyzed creator performance data to identify content patterns that improved viewer click-through rates and boosted sales conversions• Created high-impact client presentations, supporting new business pitches and securing additional projects and revenue streams• Created internal presentations, status reports, and process implementation guides• Coordinated with the legal team to ensure contract terms and campaign deliverables were accurately communicated and met• Reviewed videos, live streams, and social media posts ensuring accuracy and fulfillment of contractual obligations
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Brand Strategy InternEkr Jan 2018 - Apr 2018• Conducted qualitative and quantitative research for clients• Identified new trends and correlations using SPSS• Rebranded companies through creative brainstorming• Proofread and edited technical documentation
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Account ManagerByu Adlab Sep 2016 - Apr 2018Provo, Ut, Us• Student-run, professionally mentored ad agency• Clients included Skullcandy, Ocean Spray, Nike, and State of Utah
Blake Arrington Skills
Blake Arrington Education Details
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The University Of Iowa Tippie College Of BusinessMarketing Certificate -
Brigham Young UniversityAdvertising Emphasis
Frequently Asked Questions about Blake Arrington
What company does Blake Arrington work for?
Blake Arrington works for Amazon
What is Blake Arrington's role at the current company?
Blake Arrington's current role is Product Marketing Manager.
What is Blake Arrington's email address?
Blake Arrington's email address is bl****@****oup.com
What is Blake Arrington's direct phone number?
Blake Arrington's direct phone number is +151555*****
What schools did Blake Arrington attend?
Blake Arrington attended The University Of Iowa Tippie College Of Business, Brigham Young University.
What skills is Blake Arrington known for?
Blake Arrington has skills like Audio Engineering, Electric Guitar, Music Production, Marketing, Music, Public Speaking, Customer Service, Event Planning, Microsoft Office, Social Media, Leadership, Time Management.
Who are Blake Arrington's colleagues?
Blake Arrington's colleagues are Lianjiang He, Gaming Server, Emmanuel Nana Owusu Asante, Lokesh Waran.b, Florin Acatrinei Condrea, Gustavo Alvarez Jr., Gonzalo García-Baquero Merino.
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