Blake Smith Email & Phone Number

Chapel Hill, Nc, Us

Leading digital strategy and campaign management for Golf & Resort business. Key accounts: Pinehurst Resort | Golf Pride Grips | Rex Hospital Open | First Tee | Forest Creek Golf Club | Invited/Club Corp | Firestone Country Club | Window World • New Product Launch Strategy | New product launch campaigns to reach consumers and trade on all digital channels. Advertising campaigns, content strategy, microsite design, video production, social media campaigns and email marketing.• Digital Advertising / Media Buying | Develop annual plan and manage digital advertising strategies including budget allocation, ad placement, AdWords, DSP management, social media and video advertising. • Consumer Database Development | Grow database, develop communications strategy and targeted segmentation to grow brand engagement and sales. • Content Strategy | Content creation and placement on website, digital ads, social media and video.• Social Media Management | Lead content and advertising strategies resulting in exponential growth in engagement and developed the brand as a leader in engagement among the golf equipment industry. • Video Production | Video strategy includes content creation, video content strategy, pre-production planning, on-site video direction, post production editing and digital video placements. • Website Analytics | Analyze website data and user interaction using Google Analytics, HotJar software. • Email Marketing | Manage consumer database communication using MailChimp. Develop strategy and content for annual campaigns including send frequency, database segmentation, targeted communication, email design, content creation, automation, goal tracking and email analytics. • Retail Store Display | Work with retail design team on new POS displays and strategy.

Raleigh, Nc

TriMark is an Inc. 500 data-driven, customer-focused interactive marketing agency which concentrates on search marketing strategy, management, and consulting services.• Social Media Department Manager developing and implementing social media strategy for small, medium and large businesses.• Daily engagement, social monitoring, develop and manage social contest/promotional campaigns, Facebook advertising and social media consulting with clients. • Online Reputation Management to assist clients in building effective strategies to drive awareness and trust using search engine marketing, blog marketing, brand monitoring, online press release and social media consulting.• Manage Email Marketing campaigns for clients including strategy development, design, content creation and performance tracking.• SEO assistant helping our clients rank at top of search engines by creating and implementing optimization strategies.

Boulder, Co

• Managed marketing department for global herbal supplement manufacturer.• Maintain relationships with national distributors and retail clients.• Managed online strategy for wholesale and retail channels of business including social media, email and blog marketing.

Boulder, Co

• Sold advertising in print and online publications for parents of university students to local businesses nationwide.• Consistently exceeded ad sales goals in each market. • Developed relationship with new and existing clients.• Managed multiple markets simultaneously and responsible for entire sales process and account management.