• Increased leads and conversions by 15% by developing comprehensive affiliate programs that target specific client audience demographic.• Achieved, on average, 20% portfolio growth year after year by cultivating strong relationships through data and behavior analyzation.• Lead cross-departmental project management from initial concept to completion.• Monitor key performance indicators, track daily events, and report to optimize project outcomes.• Design commission and bonus structures to balance company profitability and competitive affiliate incentives.• Increased click through rates 10% by creating engaging affiliate marketing email and social media campaigns for lead generation across various industries.• Increased ROI by 20% for accounts through analyzation of KPI data and metrics.• Implement rigorous monitoring to ensure affiliate campaign compliance and maintain traffic quality.• Engage in professional networking which includes, but not limited to, various trade shows and social media platforms, to stay informed on industry trends and adopt best practices.• Maintain continuous communication with Email Service Providers (ESPs) and technology providers to ensure optimal system performance.

Wishes of Wandering is a Dream Vacations travel agency specializing in various cruises, and also able to book all aspects of travel.

• Developed and managed the performance based affiliate network for multiple brands.• Oversaw the affiliate marketing team and helped them devise strategies to grow revenue month over month.• Collaborated with affiliates to understand their promotional methods and deep dive into statistics to find gaps and areas to optimize and improve ROI.• Had direct communication with the operations team for each brand, and had frequent meetings with them to discuss affiliate feedback and to optimize the product site for increasedconversions.• Helped design creatives using photoshop for email and display publishers.• Had weekly meetings with each brand to cover revenue and profit, and to confirm that we're constantly updated with the COGS of each product.

• Increased revenue from $30k-$250k per month by formulating and executing email marketing campaigns for various sectors, emphasizing lead generation and customer engagement.• Boosted open rates and click through rates by 15% by analyzing campaign performance data to refine testing methodologies.• Implemented strategies to resolve email deliverability challenges, leading to enhanced consumer engagement and conversion rates.• Developed WordPress blog sites to support lead generation efforts and created corresponding email campaigns using Adobe Photoshop.

• Achieved a 15% average increase of lead generation and conversion rates through the development and execution of targeted email marketing campaigns.• Partnered with affiliate teams to improve marketing tactics, leading to enhanced performance in customer volume, quality, and retention.• Boosted engagement by 20% by conducting in-depth analysis of performance data to refine email campaign strategies, focusing on segmentation and content optimization.

• Incorporated over 100 publishers after establishing an affiliate marketing division, to expand promotion across email, display, social media, and mobile channels.• Assessed key performance metrics and CPM to refine affiliate account ROI, collaborating with Affiliate Managers for strategic enhancements.• Grew department revenue by 25% by directing team initiatives and developing lead generation campaigns for various insurance products, consistently providing performance analysis and insights to the executive leadership.• Target, execute and monitor email campaign launches.• Implemented and launched AWeber ESP for internal newsletters to existing clients.• Utilize photoshop to design various email creatives for all insurance verticals/campaigns.• Write various from and subject lines for all insurance verticals/campaigns.• Developed the email marketing process by implementing industry best practices and assuring that legal compliance requirements such as CAN SPAM were integrated.• Approved each campaign for quality assurance.• Implemented the Everflow tracking platform for real time lead and click performance.• Implemented Optizmo for suppression list building for all email campaigns.• Implemented 24Metrics for fraud monitoring.

Clickbooth connects Advertisers with a product or service with Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email, search and contextual channels. When you work with Clickbooth as an Advertiser, you only pay for real results - new customers or users. As an Affiliate Partner, you can rely on us for the best offers, guaranteed on-time payments and cutting edge technology.• Increased email engagement by 10% by revamping email marketing initiatives to align with industry and consumer trends, while maintaining legal compliance.• Crafted and implemented email campaigns that were congruent with organizational goals and financial targets.• Boosted daily revenue by 30% by diligently overseeing campaign analytics to guarantee precise performance tracking.- Report, track and analyze campaign performance proving success in strategies and ROI.• Provided long-term plans to specific clients and advised business owners on best practices to increase revenue and stay legally compliant.• Monitor campaign performance throughout the day to ensure tracking was implemented properly and avoid any interruption in generating revenue.• Serve as a liaison for numerous business/data owners and affiliate mailers to execute successful data management programs that included receiving data, segmenting by various categories, data distribution and offer recommendations.

Madrivo Media, is a leading online performance marketing agency that delivers world-class lead generation and customer acquisition campaigns through and ever-growing network of trusted email, social, mobile, and display advertising publishers. As an offer strategy specialist, I work directly with Madrivo’s publishers to match our exclusive advertisements with the publishers who have the right targeting and bandwidth to effectively distribute them. I fill the role of a traditional analyst with an added element of strategic partnership, where I work directly with the publishers on a daily basis to optimize their efforts and provide the best possible chance of success for the offer. Madrivo works only with the most proven, ethical publishers and maintains incredibly strict standards of ethics, compliance and performance. This dedication allows us to attract and maintain exclusive relationships with some of the most reputable and powerful brands in the retail, financial, and service-industries.• Fostered collaboration with email teams to enhance email campaign effectiveness.• Boosted company revenue by 50% through the development and management of the affiliate program, focusing on publisher recruitment and sustaining relationships across various platforms, such as email, display, social media, and mobile.• Conducted analysis and optimization of marketing campaigns, improving ROI and securing budget allocation.• Hired, trained and coached a team of 5 affiliate managers.

Strategized & managed digital campaigns for multiple lead generation campaigns, e-commerce sites and affiliate networks.

- Managed and nurtured strategic partnerships with top-producing network affiliates, generating consistent MoM revenue growth. - Identified & advised critical, time-sensitive inventory forecasting to Sales Executives, addressing sales and revenue opportunities; resulting in additional budgets for branded national accounts. - Effectively monitored network of affiliate activity, analyzed campaign performance, identified and executed areas of improvement, resulting in campaign fulfillment and contract renewals.- Optimized new affiliate on-boarding processes, resulting in reduced inefficiency and high-risk affiliates in network. - Discovered new opportunities & executed full implementation of networks, accounting for diversified placement / campaign delivery options and incremental monthly revenues.