Founded in August of 2022, DSTLLD (short for Distilled) is a publication dedicated to refining life’s ungoogleable lessons.Interviews and insights from intellectuals and all-stars about how to live a meaningful and successful life. I save you time and effort by collecting the answers to life's messy questions.

Joining the Transchem and Turtle Wax Pro team in January 2022, I stepped into the role to help revitalize the marketing and brand direction while looking to expand market share in the United States.Making an immediate impact through adjustments to the content marketing plan, social media strategy, brand direction, customer relationship tactics and a website overhaul for Turtle Wax Pro and Transchem websites that launched in 2022.I currently manage a small team of 4-5 internal and external employees/contractors.Since joining the team in January 2022 I have been responsible for or overseen the following projects:- Created and implemented Asana marketing project management system to track 100+ simultaneous projects with 350+ automations for a team of 12+ people- 1820+% increase in SEO impressions and 678% increase in website visits- Turtle Wax Pro website rebuild featuring 30 standalone pages and 175 dynamic CMS product and blog pages- Transchem Group website rebuild featuring 35 standalone pages and 90 dynamic CMS product and news pages- Paid B2B Facebook social acquisition resulting in ~$30 CPL- Content marketing initiatives including 100+ SEO optimized blog posts and case studies- Development of multimodal lead magnets for web lead capture that have lead to a 35% increase in newsletter subscribers and $25,000+ in monthly MQL pipeline- Implemented 12+ no-code marketing automations via Zapier (250+ Zaps/Month)- Planning, filming and editing 10+ customer testimonials across North America- Creation of 10+ hours of internal and external training material through our white-labelled Docebo learning platform- Maintaining monthly sales & marketing excel dashboards to track MoM changes in ordering patterns for 65+ customers, key social metric improvement and SEO growth- 4+ Go to market campaigns for new or rebranded car wash chemical products- Implementation of AI tools to improve workflow efficiency including Jasper.ai, Surfer SEO, ChatGPT and Canva

Joining the Transchem and Turtle Wax Pro team in January 2022, I stepped into the role to help revitalize the marketing and brand direction while looking to expand market share in the United States.Making an immediate impact through adjustments to the content marketing plan, social media strategy, brand direction, customer relationship tactics and a website overhaul for Turtle Wax Pro and Transchem websites that launched in 2022.I currently manage a small team of 4-5 internal and external employees/contractors.Since joining the team in January 2022 I have been responsible for or overseen the following projects:- Created and implemented Asana marketing project management system to track 100+ simultaneous projects with 350+ automations for a team of 12+ people- 1820+% increase in SEO impressions and 678% increase in website visits- Turtle Wax Pro website rebuild featuring 30 standalone pages and 175 dynamic CMS product and blog pages- Transchem Group website rebuild featuring 35 standalone pages and 90 dynamic CMS product and news pages- Paid B2B Facebook social acquisition resulting in ~$30 CPL- Content marketing initiatives including 100+ SEO optimized blog posts and case studies- Development of multimodal lead magnets for web lead capture that have lead to a 35% increase in newsletter subscribers and $25,000+ in monthly MQL pipeline- Implemented 12+ no-code marketing automations via Zapier (250+ Zaps/Month)- Planning, filming and editing 10+ customer testimonials across North America- Creation of 15+ hours of internal and external training material through our white-labelled Docebo learning platform- Maintaining monthly sales & marketing excel dashboards to track MoM changes in ordering patterns for 65+ customers, key social metric improvement and SEO growth- 4+ Go to market campaigns for new or rebranded car wash chemical products- Implementation of AI tools to improve workflow efficiency including Jasper.ai, Surfer SEO, ChatGPT and Canva

Working to create visually stunning, inspiring and original lifestyle films and photographs. Armed with an arsenal of photo and video equipment and knowledge of the latest trends in editing I have been able to create an effective one man production crew.I've worked with nightclubs, villas, hotels, music festivals, tourism agencies, travel tour companies, hostels, apparel companies, technology startups, action sports organizers and more to create a wide range of marketing material targeted at key demographics. My background in content and social media gives me a the ability to keep my photo and video work at the bleeding edge of social content.

Bad Axe is the largest axe throwing company in the world with over 35 active locations in North America and expanding rapidly.My responsibilities at Bad Axe Throwing include Social Media & Community Management, Public Relations & Email Marketing Campaigns, Content Planning & Creation, Creating and Distributing Audiovisual Marketing Content, Search Engine Optimization, Google Adwords & Facebook Advertising.Some other tasks include UX Design, Conversion Optimization and Copywriting.

The World Axe Throwing League was founded in 2017 and has grown to over 10,000 throwers and 250 affiliated locations in just 3 years. With competition featured on ESPN, the WATL has become the governing body for the sport of urban axe throwing.I am responsible the complete restructuring of competitive professional play headed into 2021. A complete redesign of league and tournament structure to help provide the highest level of competitive integrity and improve competition.My responsibilities at the World Axe Throwing League include Ecommerce Platform Management, Social Media & Community Management, Public Relations & Email Marketing Campaigns, Content Planning & Creation, Creating and Distributing Audiovisual Marketing Content, Search Engine Optimization, Google Adwords & Facebook Advertising.Some other tasks include UX Design, Conversion Optimization, Copywriting and Inventory Logistics.

Working with Seventy Seven I've created promotional material for multiple artists including Adventure Club, Borgore, Chocolate Puma and Cosmic Gate as well as other in house events.

The Toronto Rave Community is a virtual community where electronic music enthusiasts can share events, music, pictures and always stay up to date with Toronto's electronic music scene. Producing long and short form video content as well as photos for Toronto Rave Community I've shot in most concert venues across Toronto including Rebel, Toybox, The Phoenix, The Danforth, The Drake Hotel, Velvet Underground and more. Shooting a variety of EDM performances of varying popularity. I'm always excited to shoot a new artist or group!

MusicOverload.ca is dedicated to shooting and writing about all the best concerts in the Toronto Area.Joining the team in June 2018 I worked to cover shows in multiple venues including Mod Club Theatre, Budweiser Stage and The Phoenix Concert Hall.

Taking over all marketing operations for Slumber Party Hostels in November of 2017 I worked to build a unifying voice the brand and expand it's online presence. An overhaul of social media, content and a solid on the ground marketing effort helped to smooth the merger between Slumber Party and Bodega Hostels.Creating high quality content, managing a small team of employees and working with other brands and creatives made day to day life at Slumber Party explosive, in a good way.

Joining the team in November of 2016 I worked closely with the PVP Live team to develop a brand and voice for PVP Live on social media. My goals were to increase community engagement, foster discussion and effectively promote the content of our site and partners.I successfully helped run social campaigns involving Amazon Appstore, Astro, Corsair, Lenovo, Microsoft and more. Careful attention to analytics has showed growth month over month in my key engagement metrics across every PVP Live social platform.

I joined the ESL team in April of 2016 and managed social media for Overwatch, Call of Duty, Rainbow 6: Siege and Guild Wars 2. Working on building a voice for these communities while also doing live coverage of events.Working with ESL doing live coverage consisted of updating PSD's, capturing stream highlights and delivering information to viewers in an accurate and entertaining fashion. It requires a large amount of multitasking and is all carried out with great precision.

Slingshot Esports is a New York based publication founded by members of the political journalism site Talking Points Memo. Slingshot is dedicated to telling the stories behind the people and culture in esports.I joined the Slingshot team in February of 2016 initially to bolster coverage on Counterstrike: Global Offensive but later transitioned into many other topics and esports titles.

Working with Splyce I was given carte blanche to cover anything and everything to do with esports. Most of my content for Splyce revolved around Overwatch, Super Smash Brothers and various other FPS games.I conducted several interviews during my time at Splyce and traveled to esports events where I acquired content for Splyce including Dreamhack Austin in May of 2016.

Previously employed by Fortino's, a branch of Loblaws known for its outstanding customer service. I worked in the front end of the store as a cashier and I had been a supervisor since December 2013.I was responsible for ensuring all other front end employees are looked after and guarantee any issues are resolved. Maintaining employee break schedules and processing cashier or customer requests was a primary focus while on the floor.I had also helped to train new hires in front end operating procedure and continue to aid in their growth through continued testing and performance reviews.Following a day of work I was responsible for ensuring all transactions for the store were balanced and there are no issues that roll over into the following work day.

Strafe is the first to market second screen eSports mobile application, bringing users updated scores and statistics across five major eSports titles: League of Legends, CounterStrike: Global Offensive, Starcraft 2, Hearthstone and Dota 2.I managed all social media practices for Strafe. Multi-platform interaction coupled with analytics made up the majority of my workload at Strafe. Upon first joining the team I also created a comprehensive action plan to roll out during 2015.During my time with Strafe I managed to successfully increase engagement and drive product downloads with my social media practices. Strafe gained over 10,000 Facebook likes during my tenure with them.

Team Acer expanded it's horizons in early 2015 with the addition of a Heroes of the Storm team and a CS:GO team. Their eSports coverage team greatly improved in 2014 and they have added even more editorial members to their staff in early 2015.Working with Team Acer I helped cover their CS:GO division for a short time. I wrote an article reviewing the impact of the MLG X Games Invitational. I also stepped in to cover League of Legends Championship Series content when it was needed.

Paravine was part of the leading edge in League of Legends eSports journalism. Established in late May of 2014 Paravine was dedicated to bringing timely and unique content to the world of eSports.Responsible for all written content published by Paravine Network I worked with a team of over 25 others to produce eSports news and editorials. Overseeing and engaging in the editorial process I had a team of 4 other editors to maintain the highest quality of work.It was my duty to create and facilitate deadlines for upwards of 20 articles simultaneously. Along with managing employees I also arranged and hosted staff meetings; maintained several living documents; and incorporated employee feedback to help improve their working environment.In addition to my managerial and editorial duties I also managed all social media promotion for the release of articles. Tracking Facebook and Twitter analytics to help improve the reach of our content also fell within my jurisdiction.

GameSkinny is the journalistic website for gamers, by gamers. Anyone is free to write articles for the platform and gain the chance to have their work promoted. They also run a journalist training program every year to give the chance for budding new writers to improve their work from a bootcamp environment.During my short time with GameSkinny I learned techniques that I have applied to my other work. My primary takeaway from my time at GameSkinny is the use of a website called Trello. Trello is an extremely efficient way to manage workflow for a large number of employees in a consolidated space.GameSkinny had contracted me to write articles consisting of evergreen League of Legends content. Branching out from my eSports content to focus more on the game in general continued to provide me with a fresh vision of the game on a more basic level.

The 100% League of Legends focused website puts out articles on everything from team previews to patch previews.Continuing to grow my network of contacts within the eSports journalism industry I landed a job writing for Cloth 5. I worked closely with many of the members of the Cloth 5 team and facilitated migration of writers to new sites including Paravine.Cloth 5 was my editorial outlet for everything League of Legends eSports related. From historical pieces to standings projections and team previews, Cloth 5 helped to shape my writing with their fantastic editorial staff.

The NCAA of eSports is the title many have given to Collegiate Starleague. They now boast a roster of 5 different games for which they facilitate interscholastic competition.Collegiate Starleague was the first formal outlet I was given to display my writing. CSL was the birth of my passion for writing. Giving me some of my first contacts in the eSports world for which I am eternally grateful to the hard working team of individuals CSL has put together over the last few years.At Collegiate Starleague I wrote both match recaps and previews about some of the best Collegiate level League of Legends players in North America.

League Central was founded by then vVv Gaming president Rob Thompson and his partner Josh Xell. Heavily focused on promoting League of Legends Challenger Scene, League-Central.net promoted content in anything from match previews to player profiles.In my time at League Central I was responsible for maintaining a weekly post that consolidated stats, recaps and previews for everything that happened in the North American Challenger Scene.I also wrote a large scale team preview profiling every team in the NACS Summer Split #1.

The summer following my high school graduation I worked for a local architect by the name of Eric Canton and his company Virtual Creations.During my time at Virtual Creations I was responsible for managing ongoing design projects from commercial buildings to full housing developments. Multiple on-site visits helped facilitate the design process.I created floor plans, elevations and site maps for both residential and commercial properties using Autodesk design software. Also addressed client needs and processed requests when necessary.