Blake Hall Email & Phone Number

Houston, TX, US

• My most challenging and fulfilling role yet, my work at Khoros has helped me achieve many firsts - like measuring the value of the community in terms of customer deflection.
• I've also run and improved our super user program, including measuring the effect of account retention of super users versus those not in the program, and finding ways to grow that overlap.
• My UX background has helped me team up with a designer to improve Atlas user flows, and create microcopy to guide users through their community journey.
• I’ve also partnered with teams like customer engagement, product, documentation, and more to better guide users to different resources, and improved our community ranking system to better highlight contributions.

• A mix of UX design and content strategy, this role primarily involved wireframing and prototyping to improve user flows and information architecture.
• I also worked on microcopy, collaborated on user testing, and audited content based on user personas for development handoff.
• As a fully remote role, it required extensive collaboration across multiple time zones, including the development team and the CEO.

Flower Mound

• As a key part of the audience development team at Funimation, I regularly collaborated on social and editorial executions to achieve marketing goals, coordinate publishing for dozens of complex licensed IPs, and manage.
• My skills in measuring social performance also benefited my team as I helped optimize publishing efforts.
• In addition, I was able to grow my experience with editorial strategies and SEO as part of a holistic inbound marketing plan.
• That included performing SEO research and recommending target topics to improve SERPS, working with freelancers to facilitate blog and social content creation, and contributing to budgeting discussions.

• Moving from a large matrixed corporation to a small startup for a medical app brought exciting new challenges, as well as freedom in how to get things done.
• It also let me focus more on a key growth area: editing and proofreading copy for digital marketing.
• As part of this role, I provided numerous edits and recommendations for web content, and performed SEO research to improve the website’s results in SERPs.

Irvine, California

• Transitioning into an associate position on Blizzard’s community team involved a closer degree of collaboration with marketing teams.
• As part of this, more of my time was spent supporting international teams by providing copy for major announcements, and offering them guidance to ensure the timely release of communications.
• It also meant working on multiple franchises and contributing directly to campaign planning and overarching strategy for blogs and social media.Work samples samples for this role: bit.ly/2X8dlJu

• Making the shift to community management at Blizzard gave me the opportunity to combine my love of video games and my growing passion for content strategy.
• My day-to-day work involved drafting public-facing messaging for thousands of players, creating blogs with rich media, and collaborating with marketing and development teams to produce powerful multi-channel publishing.
• As part of the Diablo III team, I also enjoyed planning and executing our “Design A Legendary” initiative which drove hundreds of players on social media and our blog to share their ideas for in-game content.
• This involved significant collaboration with stakeholders, as well as planning, producing, and publishing blog and social copy with multiple levels of approval.Work samples samples for this role: bit.ly/2DMCdxB

Pharr, Texas

• Promoting Lacks’ charity, recycling and sustainability efforts as its first-ever PR person was rewarding.
• Although I enjoyed getting articles published and sharpening my writing skills, my favorite activity was organizing the company’s annual charity contest.
• In planning and executing it, I realized my passion for finding win-win scenarios between businesses and communities.
• My work with the company’s social team also gave me a chance to cut my teeth on social media copy, resulting in increased organic awareness of Lacks products on Facebook and Twitter.

Harlingen, TX

• Recognizing early in my career that I needed to broaden my writing skills beyond the PR and news-centric styles I’d focused on in college, I sought roles that would let me expand my knowledge of ad copywriting.
• My work at the Valley Morning Star hit the mark, giving me the chance to write about and promote dozens of local businesses as I helped them differentiate and raise awareness of their brands.

Ux Design

Developed skills in user centered design, wireframing and prototyping, research, mobile-first and responsive design, and more.

Journalism, Advertising / Public Relations