Blake Graves Email & Phone Number

Memphis, Tn, Us

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

>Lead strategic direction of logistics and product services division to support iQor’s corporate initiatives>Align product narratives to drive consistency in messaging and outcomes>Identify innovative methods in which to deliver newer and better ways of delivering service>Correlate marketplace trends with customer data to improve tactical planning>Collaborate on all customer RFQs, leveraging learned customer data insights to drive pricing and SLAs

Fort Lauderdale, Fl, Us

- Facilitated 100+ business development leads post undertaking market analysis/modeling, portfolio metric reporting, and operational support related to the organizations' strategy.- Provided, communicated, and implemented marketing strategy to address competition, changes in customer preference, and improvements in technology and marketing tools.- Leveraged market and customer research, trends, and competitor analysis to drive revenue, increase yield, improve market share, and enhance customer loyalty.

Memphis, Tn, Us

- Spearheaded marketing automation platform to drive CRM engagement, segmentation and sales funnel optimization and provided monthly MarCom (Marketing Communication) results with partner teams.- Effectively led customer studies, sales and lifecycle analyses, competitive research using quantitative measures, and market research through surveys, case studies, and other tactics.- Utilized customer information from CRM data and customer research to understand trends and opportunities and drive top-line revenue.

Memphis, Tn, Us

- Led content development by auditing, reviewing, revising existing marketing and technical copy (whitepapers, articles, blog posts, and press releases) and generating new copy content via industry and marketing research and internal interviews.- Developed and executed marketing plans, including PPC, email campaigns, participation in industry conferences and events, webinars, and website updates while performing ongoing tracking and reporting.- Ensured consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials by coordinating and socializing with content, creativity, and sales.

Memphis, Tn, Us

Redesigned website to improve user experience and leveraged content as a measurable lead generation tool. Created and executed strategies that included streamlining navigation, generating concise and conversational copy, created in-depth educational content to guide B2B decision makers toward Mosaik’s expertise. The following is a bulleted list of responsibilities:Strategies: Articulated Mosaik’s brand promise and value propositions clearly and concisely by implementing simple, intuitive, purpose-driven, and searchable site navigation.Content Development: Audited, reviewed, and revised existing marketing and technical copy (whitepapers, articles, blog posts and press releases) as well as generated new copy content via industry and marketing research and internal interviews.Marketing Strategy: Edited content to suit campaign objectives and channels (e.g. for use as an external email campaign vs. a LinkedIn discussion). Also, identified and established multiple channels, alternated marketing, brand positioning and thought leadership opportunities for new content.

Memphis, Tennessee, Us

- Managed marketing, public relations, vendor, and account management for two brands' and leveraged existing media relationships, including broadcast, traditional, and online) to land prominent placements.- Engaged with the marketing department to ensure that the PR campaigns were aligned with all company strategic goals and relevant plans for growth and new business opportunities.- Pitched new ideas and amplified content and social concepts to propel brand awareness while representing the brand voice and staying consistent with current trends and media opportunities.

San Francisco, California, Us

- Ideated, executed, and continuously worked towards making customers' product and service experience while ensuring that the store consistently exudes the brand experience.- Monitored inventory cycles and stock replenishment while coordinating with the operations and sourcing teams and executing the store's daily operations, including customer experience, escalations, revenue, and people-related responsibilities.- Liaised with the customer service team to share feedback on products and processes as and when needed and motivated the team members towards target achievement, customer centricity, and better performance.

Nashville, Tennessee, Us

Joe Towns, Jr. at Tennessee General Assembly I assisted the representative in any administrative or legislative task- committee briefings, scheduling of visitors and attending session. I also organized the legislator's annual constituent festival, which approximately 1200 constituents attended.

M.S., Negotiations And Conflict Resolution

B.A., Political Science