Results-obsessed digital marketing leader who can develop, manage, analyze, and optimize marketing strategies that deliver on revenue and ROI goals. Possesses real-world experience in the day-to-day operations of successful e-commerce company, building the brand from the ground up in a highly competitive industry.Comprehensive Digital Marketing Strategy, Management, and OptimizationROI Optimization P&L ManagementManagement and Leadership Partner Management Process Improvement Coaching and Training Forecasting and BudgetingExpertise in direct marketing strategy including customer acquisition and retention, optimization, tracking, analytics, multivariate testing, customer experience, and usability. Specific tactical skills include project management, Google analytics, multi-touch attribution, conversion rate optimization, search engine marketing (Google Ads & Bing Ads), paid social (prospecting & retargeting), organic social (Facebook, Instagram, Twitter, Pinterest, etc), organic search engine optimization, display (prospecting & retargeting), native (outbrain, Taboola, etc) and Google shopping.