Blake Hochberger Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Austin, Texas Area

OUR MISSIONAUSAM is a thought leadership organization made up of those in the Digital Marketing and Media fields. We create professional and educational opportunities to advance Digital Marketing and Media in Austin, TX.OUR VISIONWe seek to nationally establish Austin as a Digital Marketing and Media hub with an active community of talented professionals and innovative offerings.

Austin, Texas Area

I am responsible for the continued growth, development, and operations for multiple revenue streams at theCHIVE and CHIVE TV.-Manage all programmatic revenue, sales, and operations (including multiple AE's in multiple regions) -Development of CHIVE TV's DOOH Programmatic strategy and monetization-Manage all inside sales/team members-Manage all affiliate revenue, strategy, and business relationships

Austin, Texas Area

Contributing to all aspects of growing our media sales organization (audience development, key partnerships, programmatic sales/operations, content distribution, etc.).-Manage programmatic sales team, growth, and ad tech relationships-Lead media and business development efforts for CHIVE TV (fastest growing DOOH network in the world)-Responsible for audience development/growth-Enhance our video offering in terms of scale and effectiveness-Own media distribution both on-site and off-site to offer robust branded content packages (and scale) for our largest clients-Yield Optimization

Austin, Texas Area

I oversee all things programmatic for RM ranging from ad sales, strategy, data management (selection and implementation of DMP), setup of PMP offerings, integrations with SSP-Responsible for hitting programmatic revenue goals-Assist brand sales leaders on key pitches/accounts where programmatic is relevant-Uncover incremental revenue opportunities by leveraging our programmatic capabilities

Austin, Texas Area

-Lead Business Development for theCHIVE-Identify new business opportunities to generate incremental revenue/brand growth -Developing OTT/Connected TV strategies and applications to bring theCHIVE's best-in-breed content to consumers' television screens-Sit as point-person between marketing, sales, product, and ad operations to maximize revenue across all properties-Negotiate and facilitate content licensing agreements

Austin, Tx

-Director of Media Department-Managed internal operational integrations across various M&A (public + private companies)-Lead strategy across key accounts-Managing fulfillment and flawless execution of 400+ digital media campaigns for our clients-Responsible for structuring new strategic partnerships with external vendors to drive incremental digital revenue -Implementing new tools and technologies (targeting, analytics, reporting, creative) to allow for more seamless implementation and execution-Oversee team of planners/buyers to provide clients with most cutting-edge/ROI-driven digital campaigns-Aid in closing business with top tier clients

-On-boarded and Managed Sam's Club's entire digital media budget-Mobile lead for agency's center of excellence

Chicago

-Led strategy, planning, and buying across Abbott (now AbbVie) Pharma digital media -Consulted for larger agency initiatives around mobility

I sold advertising for CBS Radio, Internet, Outdoor and Television (RIOT), focusing primarily on local radio (104.3 WJMK)

I circumnavigated the globe, stopping in 12 countries across 4 continents. I met 100's of college students, 1000's of foreign citizens, and learned 1,000,000 new things about the world and cultures around me (such as don't order chicken fingers in Vietnam unless you want the fingers of a chicken fried...seriously)

I worked with Sports producers to edit/cut highlights for the 9PM Sports segment. I also got to go into the Cubs/Sox locker rooms and personally interview players such as Paul Konerko, Alfonso Soriano, Derrek Lee, and Carlos Zambrano.

B.S., Advertising, Middle Eastern Studies

Activities and Societies: Zeta Beta Tau-Secretary, 3-time Intramural Softball Champion, Student Government, Texas Advertising.

Education record