- Responsible for the growth, and health of the Marketing database for the AMER region.- Own the Data and Analytics arm for the AMER region to ensure successful marketing campaigns.- Lead the option of new marketing software to ensure the growth of pipeline

- Led a team of Automation Specialists managing the day to day operations of the Marketing Team.- Marketing programs included webinars, events, email nurture campaigns, email blasts and more.- Owned the responsibility of quality assurance for the team.- Worked collaboratively with other departments to identify projects to improve the success of the Marketo and Salesforce integration.- Worked with Sales in order to enrich the lead data they received.

- Led a team of Marketing Automation Specialists- Oversaw and led Campaign Development for twenty IBM Security Worldwide Campaigns. - Created best practices for data capture in order to provide detail reporting on first and most recent touches.- Worked as the Liaison between the IT Department and IBM Security to develop custom integrations between Unica (IBM's Marketing Automation Platform), other systems and other databases within IBM.

- Owned the responsibility of ensuring that leads and flew from Eloqua to Salesforce timely and accurately from Eloqua and Salesforce.com.- Used Eloqua Programs to handle automation for appending data, time stamps, suppression and more. - Launched and managed new Sales Lead Notifications in Salesforce.com that were customized based on lead type and include custom content (Link to specific Whitepapers, links to nurture campaign emails sent etc.) - Managed automated lead nurture programs with automated entry based on lead type and suppressions based on campaign membership or opportunity status. - Managed Dynamic content and personalization in emails and taught members of the team to use as best practice. - Managed Salesforce.com Workflows, Custom Fields, Force Pages to handle unique requirements of the IBM/Fiberlink organization. - Managed Cloud Connector and Installed Package applications in both Eloqua and Salesforce.com.

- Utilized Salesforce Marketing Cloud to create effective email broadcasts and automated sends at Harte Hanks for a number of Harte Hanks clients including Hasbro, Hyundai, AnheuserBusch and Loreal. - Managed integrations with Loreal's ecommerce platform Demandware. Managed multiple Analytics integrations with ExactTarget including integrations with Google Analytics, Coremetrics and Omniture. - Managed the data feeds from Salesforce Marketing Cloud to the CRM Harte Hanks Allink Database. Managed and improved the process for establishing segments and lists from the Allink database into Salesforce Marketing Cloud. - Assisted in the preparation and presentation of quarterly reviews with the client reviewing reporting from email and digital marketing efforts. - Created a new process for managing projects and the billing of those projects utilizing Microsoft SharePoint.