Social Media Specialist 2
Current- Generated 115+ million social engagements across ESPN's 25 unique brandaccounts by posting 5+ pieces of content everyday for Instagram, Facebook, X(Twitter), TikTok and Threads- Daily content lead overseeing content approval and feedback in the live windowwith 400+ pieces of content on average posted everyday- Executed ESPN's social media paid social strategy by posting content that fitsthe needs of our paid social calendar- Saw triple digit YOY growth in engagement across ESPN, SportsCenter, ESPNW,NBA on ESPN, and NFL accounts surrounding select sporting events- Helped grow ESPN to the #1 most followed brand account on TikTok byincreasing posting volume- Produced on-site sponsored Instagram stories for NFL, NBA, and CollegeFootball brand accounts in collaboration with the paid media team to ensuresales obligations have been met- Co-Lead on F1 and golf planning content for ESPN social media channels- Managed a group of summer interns for ESPN Social