As an independent consultant specializing in the design and innovation of business I help my clients and partners manage the diverse activities associated with driving business success by design. With a background in UX, CX and Service Design I focus on researching, designing and managing for integrated multi-touchpoint digital and physical customer experience ecosystems. I work with an extensive network of exceptional and cutting-edge companies and talented individuals worldwide. My work is predominantly carried out in the U.S and Asia Recent clients include global firms in business consulting, media, and technology.

Head of Product Design - Consumer Facing experience for Stitch Fix Freestyle. Launched Freestyle, a zero to one business that has transformed and accelerated the business at Stitch Fix and how consumer shop online for fashion. We build digital experiences that is hyper personalized based on machine learning that allows people effortlessly discover and find apparel they love.

Led design for digital platforms that used behavior science to help people change their habits, improve their health and reduce their risk of chronic disease. Managed and executed end-to-end designs including user research, product prioritization, usability testing/analysis, personas, high fidelity designs and prototypes with new design system.

Lead product strategy, design, and user research for both digital experience, and business tools that support cafes, operations and roastery. I focus on the digital experience, ensuring that we are connecting guests to the craft of delicious coffee through inspiration, discovery, and knowledge.

Launched first in class online learning platform, LinkedIn Learning.Led the team to design and build the first in the field Roku and Apple TV Learning app that redefined the learning marketplace landscapeOverhauled the Lyda.com Enterprise Marketing experience, the new microsite catapulted visit- to lead by 30% while shrinking page- abandonment rate by 15%

Launched a rebrand of all digital products including website, mobile apps. This increased traffic by 35%, user engagement by 20% and sales revenue by 5+ million dollars.

Food52 is a recipe and ecommerce website for food enthusiasts. Lead the rebrand and launch of Food52 e-commerce experience. -- Lead designer on Food52 rebrand and website redesign. Designed and launched new e-commerce website and internal fulfillment tools. -- Responsible for creating and directing visual approaches across all aspects of the brand. Worked in a lean environment and developed product strategy with the founders and investors.

Managed a team of 10 developers and designers on the R&D team focused on building a best in class booking engine sold to hoteliers which brought in over 5 million dollars in revenue annually Led user experience and interaction design projects for all research and development projects such as setting industry standards for responsive travel booking engines, and designing Sabre Hospitality Solutions’ CMS

Collaborated with visual designers, developers, project managers, and stakeholders throughout the creation process as the user experience advocateConducted user research using methods such as 1 on 1 interviews, focus groups, situational observation and journey analysisCreated user experience materials including journey models, personas, scenarios, wireframes, user flows, sitemaps, prototypes and visual designs

Designed websites, email & newsletter templates, and digital push marketing for hotels and resortsDesigned user flows and information architecture for mobile web products that focused on product usabilityDesigned smartphone & tablet device applications and mobile websites

Redesigned the America’s Test Kitchen websiteDesigned magazine and book layouts for Cook’s Illustrated and Cook’s Country Magazines, as well as marketing and print collateral