Blake Kingston Email & Phone Number

Los Angeles, CA, US

Longueuil, Quebec, CA

New York, NY, US

Bellevue, WA, US

Led global partner marketing programs with Accenture, BCG, TCS, and multiple regional and persona-based partners to establish Icertis Contract Intelligence as a strategic priority for partners, prospects, and customers.

Massy, Paris, FR

Ivalua is a leading provider of cloud-based Spend Management solutions. Our complete, unified platform empowers businesses to effectively manage all categories of spend and all suppliers, increasing profitability, lowering risk and improving employee productivity. Trusted by hundreds of the world’s most admired brands and recognized as a leader by Gartner.

Toronto, ON, CA

• Responsibility: Development and execution of Global Marketing programs to meet business objectives of Global Lead Partners and strategic initiatives of the global firm. Results:
• Changing our go-to-market strategy: Conceptualized and developed KPMG Anticipate a content marketing platform for Management Consulting business unit.- Managed the KPI analysis and generated key strategic insights that.
• Building brand presence through thought-leadership – - HR Analytics was a new area of service for KPMG, the task was to create a campaign that would increase brand presence and awareness of KPMG’s ability in data and.

Toronto, Ontario, CA

• Responsibility: Development and execution of National Marketing campaigns in the Canadian market for KPMG. Results:
• KPMG Big Ideas Exchange:- Co-Project lead for the development and launch of the Big Ideas Exchange, an internal idea generation platform with a stock-market gamification aspect to drive awareness and collaboration.
• Acquisition campaign.- Project lead for a major national acquisition marketing campaign.- Developed and executed a multichannel marketing plan involving social media content development/buy (YouTube, Twitter, and.
• Driving client interaction- Managed over 30 national events, external and internal website builds, e-communications, advertising campaigns and sponsorship's.

• Developed functional specifications and invested own capital for the creation of an online social network and sourcing, rating, and recommendation engine.
• Managed the offshore development of the software from concept through QA testing to alpha launch. - UI & user flow testing to optimize usability and increase ROI per member.
• Implemented cost control strategies such as exchanging online community marketing for development work - This resulted in 120 hours of free development work over 3 months and saving approximately $10k.
• Created marketing plan and growth strategy by utilizing the viral aspects of social platforms.

• Created an action plan to strengthen brand presence, in line with the most effective social media marketing strategies among Core Groupe’s target market.
• Copy edited all online content.
• Analyzed Core Groupe’s online presence and created an implementation plan to simplify navigation and optimize usability

• Performed online marketing analysis with special focus on social media.
• Developed a proposal to introduce social media to their marketing plan, which was accepted and is being implemented

Toronto, Ontario, CA

• Participated in daily management & implementation of advertising strategies for large consumer product companies. - Developing briefs for client & creative; updating schedules; research; managing client requests and.
• Co-created a yearly digital strategy for major CPG company.
• Through my own imitative developed and lead a new business pitch for a possible multi-million dollar contract. A responsibility outside of my job description.Clients: Kellogg Special K. & Kashi; Urban Moms & iTravel.

• Member of the Senior Staff, one of 15 individuals who were responsible for day to day operations of the camp to ensure everything runs smoothly.

• Performed research analyst and reviews of marketing/business plans.

Certificate From School Of Continuing Studies, Big Data – Management Of Enterprise Data Analytics

Bba, Marketing