Led global partner marketing programs with Accenture, BCG, TCS, and multiple regional and persona-based partners to establish Icertis Contract Intelligence as a strategic priority for partners, prospects, and customers.

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Responsibility: Development and execution of Global Marketing programs to meet business objectives of Global Lead Partners and strategic initiatives of the global firm. Results:• Changing our go-to-market strategy: Conceptualized and developed KPMG Anticipate a content marketing platform for Management Consulting business unit.- Managed the KPI analysis and generated key strategic insights that improved the performance and ROI year-over-year.- Significantly decreased time-to-market of content resulting in 25 content assets published in the first year, an increase from the previous fiscal of 7.- KPMG Anticipate was responsible for 62 online RFP submissions in the first year.- Outperformed internal digital and social benchmarks (views, engagements, time-on-site, social shares), in some cases 8 fold.- Expanded the program into a cross-functional marketing vehicle utilized by other global business units.• Building brand presence through thought-leadership – - HR Analytics was a new area of service for KPMG, the task was to create a campaign that would increase brand presence and awareness of KPMG’s ability in data and analytics for HR.- Managed the surveying of 400 HR professionals, interviewing of 10 HR executives, development of a quantitative/qualitative report, and execution of a marketing strategy. - Over a six month period increased KPMG’s share of voice from 5% to 30%, resulting in a move from #7 to #1 among our top 7 competitors.

Responsibility: Development and execution of National Marketing campaigns in the Canadian market for KPMG. Results:• KPMG Big Ideas Exchange:- Co-Project lead for the development and launch of the Big Ideas Exchange, an internal idea generation platform with a stock-market gamification aspect to drive awareness and collaboration throughout the national firm.- Developed go-to-market strategies for the 5 winning ideas, resulting in 4 revenue-generating engagements in the first 2 months.- Resulted in over $1 million in revenue in the first year realizing an ROI of 10x.• Acquisition campaign.- Project lead for a major national acquisition marketing campaign.- Developed and executed a multichannel marketing plan involving social media content development/buy (YouTube, Twitter, and LinkedIn); SEO/SEM/remarketing; PR; client event; internal and external communication and key account targeting.• Driving client interaction- Managed over 30 national events, external and internal website builds, e-communications, advertising campaigns and sponsorship's.

• Developed functional specifications and invested own capital for the creation of an online social network and sourcing, rating, and recommendation engine. • Managed the offshore development of the software from concept through QA testing to alpha launch. - UI & user flow testing to optimize usability and increase ROI per member. • Implemented cost control strategies such as exchanging online community marketing for development work - This resulted in 120 hours of free development work over 3 months and saving approximately $10k.• Created marketing plan and growth strategy by utilizing the viral aspects of social platforms.

• Created an action plan to strengthen brand presence, in line with the most effective social media marketing strategies among Core Groupe’s target market. • Copy edited all online content.• Analyzed Core Groupe’s online presence and created an implementation plan to simplify navigation and optimize usability

• Performed online marketing analysis with special focus on social media.• Developed a proposal to introduce social media to their marketing plan, which was accepted and is being implemented

• Participated in daily management & implementation of advertising strategies for large consumer product companies. - Developing briefs for client & creative; updating schedules; research; managing client requests and consumer inquiries; updating/reviewing client websites. • Co-created a yearly digital strategy for major CPG company. • Through my own imitative developed and lead a new business pitch for a possible multi-million dollar contract. A responsibility outside of my job description.Clients: Kellogg Special K. & Kashi; Urban Moms & iTravel 2000.

• Member of the Senior Staff, one of 15 individuals who were responsible for day to day operations of the camp to ensure everything runs smoothly.

• Performed research analyst and reviews of marketing/business plans.