Blakely Knowles Email & Phone Number

Denver, Colorado, United States

Develop and execute B2B marketing strategy to include market research, a sustainable process for qualified lead generation and nurturing, organic top of funnel efforts (content marketing & social media), partnership building, creative development, performance measurement and optimization, and more.- Conduct market research and brand analysis to determine target audiences, brand voice, positioning, industry trends, value proposition, etc.- Top of Funnel: Develop and execute content marketing program including keyword strategy, optimized blog and website content and coordinating email and social media efforts.- Lead Gen Pipeline & Nurturing: Write and coordinate multiple drip campaigns, client newsletter, partner newsletter, and other email marketing efforts. Coordinated social media effort.- Partnership Building: Develop and execute a partnership program with Salesforce AEs including in-person and virtual enablement efforts, an online resource center, email newsletter, and more.- Creative Development: Oversee strategy and implementation of a full brand and website refresh, all collateral assets, sales resources, online resource centers, and more.- Manage and optimize Salesforce AppExchange listing.Develop and execute a similar, small-scale marketing strategy for FirmWorks (sister company) to increase product awareness within the ecosystem, including:- Top of funnel pipeline and lead nurturing via an organic content marketing strategy and email marketing- Event marketing design: Strategize our in-person event presence including booth design, assets, collateral, engagements, and more- Build a partnership program for sales enablement: host informational webinars, create an online resource center, strategize partner benefits- Creative Development: Oversee the strategy and implementation of a full brand and website refresh, all collateral assets, sales resources, online resource centers, and more-Manage and optimize Salesforce AppExchange listing

Austin, Texas Metropolitan Area

Develop and execute B2B marketing strategy to include market research, top of funnel lead generation and nurturing, content marketing & social media. As well as creative development, website updates, and performance measurement and optimization.- Conduct market research and brand analysis to determine target audiences, establish brand voice, and value proposition.- Develop and execute content marketing program including keyword strategy, optimized blog and website content and coordinating email and social media efforts.- Write and coordinate multiple drip campaigns, client newsletter, and other email marketing efforts. Coordinated social media effort.- Creative Development: Oversee strategy of a brand and website refresh, sales resources, and more.

Austin, Texas, United States

Develop and manage execution of strategic SEO and content marketing plans fora client roster including Meet Tally, Greenlight, Givebutter, Easy Agile, Back to The Roots, CUTS, Dipsea, Investors Alley, and more across a variety of industries, including tech, e-commerce, personal finance, medical, energy, and more. Develop and execute keyword research, manage editorial process and team.- Conduct comprehensive market research and brand analysis to the client's industry and business to employ a strategic approach to content planning, keyword research, analyze project performance and reportingresults.- Perform detailed technical seo and seo opportunity audits for clients- Provide weekly/monthly/quarterly performance analytics and recommend strategy adjustments accordingly- Manage relationship between clients and Growth Machine through the life-cycle of each project: leading client calls, coordinating changes, and acting as liaison between client and writing/editorial team

Charelston, Sc

Build and run a photography business specializing in weddings and elopements, and documentary style family photography. Including marketing, administrative, business, etc.

Charleston, South Carolina Area

• Develops, executes, and provides updates on the regional marketing plan, including changes as required, in order to drive qualified traffic to all communities.• Coordinates communications between communities, division(s), region, and corporate.• Recommends themes and programming components for all division and community marketing events based on consumer research and buying patterns and maintains responsibility for generating attendance and registration data at events.• Ensures that the production of division and community forward-facing communication, including collateral and signage, adheres to brand standards.• Interfaces with the New Home Information Manager to develop and load web content and updates in pursuit of a seamless customer experience and achievement of no less than the required benchmark scores for the web audit.• Spearheads targeted, direct marketing communication, including email, direct mail, social media, and minimal advertising, employing a template-based design tool and marketing automation tool for production needs.• Partners with sales management within the division(s)/region to develop best-fit incentives/offers for achieving sales and closings goals.• Develops and oversees annual and program marketing budgets and tracks all marketing expenses against the budget.• Analyzes prospect, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach.• Executes, develops complementary marketing efforts, and leads the launch effort for national marketing promotions, including sales training and support.• Provides market data and insight into land acquisition opportunities.• Monitors, provides insight into, and takes action based on competitor activities. • Addresses community needs/challenges strategically with a focus on a data-driven approach to developing action plans.• Assists sales with preparation of Realtor outreach materials and programs.• Ensures adherence to Beazer brand standards

Houston, Texas Area

Develop, implement and manage divisional marketing, advertising, and public relations for Houston market. Responsibilities include (but are not limited to):-Develop marketing strategy based on economic indicators, competition analysis, and identifying target audiences, per community.- Create, implement, and measure a comprehensive marketing and public relations strategy to increase brand awareness and enhance company's position in the marketplace.- Increase brand awareness and marketplace share through: print advertising, web marketing, social media, billboard advertising, realtor relations, public relations campaigns- Entered this position after a corporate acquisition, so i had to redesign and re-brand all sales collateral, print advertising, and social media.- Responsible for graphic design, social media management, content management, advertisement and flyer design, realtor marketing, branding and brand awareness campaigns

Houston, Texas Area

- Study client accounts, meet with managers and account managers, and learn organization and company culture in order to best meet hiring needs- Using internal database, and outside services (such as indeed and monster), find eligible well-suitedcandidates, and then screen, interview and ultimately recruit candidates for positions- Organize interview process between candidates and corporate managers

Houston, Texas

- Manage all aspects of client accounts, including: booking exhibit and digital space, client relations and payables- Consistently obtained new accounts through cold-calling, prospecting and e-mail leads- Assist in production of Texas Home and Garden shows: set-up, break-down

Katy, Texas

- Researched and analyzed competitor’s digital marketing campaigns; create competitor profiles- Developed ideas and provide insight on competitors marketing efforts to support seasonal campaigns- Created detailed presentations to present to marketing team- Organized research and data in excel docs, power points and word docs to be used at a later date

San Marcos, Tx

- Key contributor to first team in 16 years to newspaper out of debt and into profitability- Collaborate with media team on development of advertising opportunities in additional mediums such as podcasts, video and social media- Manage all aspects of client accounts including communications, collecting advertisements and setting up accounts- Create captivating ad campaigns for clients and design ads, flyers and brochures- Acquire new clients through cold calling, working leads, and face to face business visits- Recruit, interview and train new hires for sales rep position

Austin, Texas Area

- Responsible for March For Babies event communications with volunteers, sponsors and donors through social media, email marketing campaigns (using MyEmma), and general communication- Assist in event promotion through development of social media pub calendar, print material distribution, and email marketing campaigns- Assist in coordinating logistics by collecting vendor bids- Recruit, organize, and communicate with 200+ MFB day-of-event volunteers- Draft written materials, such as PSAs and Press Releases

San Marcos, Texas

- With a team of 5 students, responsible for full scope of ticket sales, marketing and public relations to promote Hats Off for Hospice fundraising event- Spearhead social media campaign, flyer design and distribution, and other marketing tactics- Write and distribute press releases and public service announcements to local media outlets- Day-of event organization and activities

Austin & San Marcos, Tx

- Promote clients' brands through field marketing programs at various on and off-premise events - In charge of engaging clientele and influencing consumers at tastings and events - Responsible for event set-up and breakdown - Responsible for event reports and wrap-up

Austin, Texas Area

- Assist wedding coordinators in planning, preparations and set-up of events (weddings and corporate events)- Schedule and attend client and vendor meetings- Assist in blogging and social media marketing