Jessica Blakemore Email & Phone Number

Carrollton, Ga

Atlanta, Ga

Lead Recruiter for TROY's Atlanta Site-Ensure that local marketing efforts align with the national campaign strategy and brand position set forth by the University's Office of Marketing and Communications-Manage social media presence for TROY’s Atlanta Site-Develop strategies for recruiting non-traditional student target market, primarily for eTROY online programs-Oversee Open House, both physical and virtual, and other events held at the Atlanta site-Establish and maintain community relationships through activity in local Chambers of Commerce and Business Associations-Organize and attend education fairs on behalf of Troy University at local businesses and community colleges-Work daily with our CRM tool, Recruiter, and our student database system, Datatel-Work one-on-one with prospective students through the admission process for both undergraduate and graduate programsCorporate Partner Coordinator-Identify opportunities, negotiate terms and finalize corporate partnerships for Troy University’s Global Campus-Train all University recruiters on partnership policies and strategy to nurture community relationships-Provide assistance to recruiting teams throughout Global Campus when initiating corporate partnerships-Create and make presentations to corporate decision makers for University partnerships

Atlanta, Ga

•Lead Account Executive for the agency’s largest account, Troy University•Manage day-to-day communication between the agency and client•Serve as project manager for various projects associated with the account at one time•Maintain relationships with key leaders within the client organization, including bi-monthly visits and daily phone and email communication•Assisted in the consolidation and management of client’s advertising budget•Worked closely with media department to plan and execute a new advertising strategy for the client, focused on repositioning the brand, and targeting specific niches for degree specific promotions•Worked closely with creative department in the development of client’s new campaign including print, broadcast, outdoor, and interactive advertisements. Effectively standardized messaging across all locations of the University.•Developed the client’s first standardized collateral kit, which focuses on maintaining consistent brand imagery and messaging throughout the University’s recruitment force•Planned and oversaw the execution of an extensive mystery shopping program for the client to evaluate response times and effectiveness of sales force•Collect and maintain ongoing research on the higher education industry in order to best advise the client on strategy

Atlanta, Ga

Advertising - Managed marketing efforts of Troy University’s Atlanta Site in partnership with Seventh Point Advertising Agency o Managed the Atlanta Site's yearly advertising budget o Worked in conjunction with agency representative to design creative and effective advertising o Assisted in creative process for advertisements o Tracked effectiveness of marketing campaigns o Served as social media contact for TROY’s Atlanta Site o Managed design and fulfillment of collateral materials and promotional productsRecruitment - Planned and executed overall recruiting/growth strategy for TROY’s Atlanta Site o Created and executed Open House program for prospective students o Designed strategy and led recruiting efforts for the start-up of multiple “Master’s at Work” programs in Atlanta area o Assisted with design of a prospect management database, leadmaster, to be implemented throughout TROY’s Southeast Region o Member of committee to re-launch the Troy University Atlanta Alumni Association o Managed prospective student inquiries and follow-up o Maintained local TROY Atlanta website o Represent TROY at civic and corporate events o Maintained community relationships through participation in Chambers of Commerce

• Consistently met or exceeded service and sales quotas• Winner of a regional add-on sales contest• Utilized customer service and communication skills to guide new customers through the purchasing decision and activation process

Duluth, Ga

• Researched information for government health agencies for direct mail campaign• Created Customer Relationship Management database• Organized and executed direct mail campaigns

Athens, Georgia Area

• Planned and promoted adult and child education events.• Created promotional materials and organizational databases for upcoming garden activities.

Bachelor Of Arts - Ba, Marketing

Magna Cum Laude with Honors

Education record