E-commerce is more than driving online sales, it is about finding ways to connect customers to a brand from the moment they enter a site, through check out, and beyond. I build platforms that help direct-to-consumer channels thrive in digital worlds, and design business strategies that have grown sales through a focus on consumer engagement and experience. Throughout my career, I have been recruited to guide strategies that have propelled emerging brands by rooting them in a balance of technology, advertising and experience. I work with executive leadership to build and scale action-oriented e-commerce teams, focus and align business strategies with key metrics and effectively allocate resources to build best-in-class customer engagement strategies using groundbreaking technologies.