Blake O'Connor Email & Phone Number

New York, Ny, Us

Here I architected the consumer division's data infrastructure, integrating Google Analytics 4, programmatic ad platforms, and Stripe transactions into a unified data ecosystem. I developed a comprehensive Looker environment that empowered editorial, product, and revenue teams with self-service analytics capabilities. Through close stakeholder collaboration, I delivered reporting solutions that drove strategic decisions, enhanced user experiences, and accelerated revenue growth.

New York City , New York , Us

Here I architected self-service analytics infrastructure enabling Product and Marketing teams to independently derive data-driven insights. While overseeing key business analytics workstreams, I focused on democratizing data access, building scalable reporting frameworks, and empowering cross-functional teams to make data-informed decisions. I maintained strategic oversight of user acquisition, engagement, and retention analytics while developing systems and processes to scale our analytics capabilities.

New York City , New York , Us

Here I drove user acquisition, engagement, and retention through data-driven strategies. I optimized paid media campaigns and audience targeting to improve return on ad spend, while managing lifecycle automation workflows using segmentation and personalized messaging to reduce churn. Through product analytics, I identified UX improvements and informed feature prioritization to drive growth across the customer journey

New York City , New York , Us

As a Business Analyst on the Product & Growth team, I drove data-driven decisions by analyzing user engagement and paid media performance. I translated stakeholder requirements into actionable project plans while managing cross-functional workflows to improve operational efficiency.

New York, Ny, Us

Walldorf, Bw, De

Bachelor Of Arts - Ba, Political Economy

Education record