Blake Park Email & Phone Number

San Francisco, Ca, Us

Advise and consult B2B and B2C companies on growth marketing, product marketing, and brand development to stand out from the competition and increase profitable customer acquisition and customer lifetime value. Projects include:✦ Conducted due diligence research on the marketing prowess of five acquisition candidates for a global CPG company.✦ Conducted product-market fit research, developed website, and crafted pitch deck for a stealth B2B SaaS startup.✦ Developed brand positioning and messaging for a mental health startup.✦ Created new positioning and messaging for CapZone Impact Investments to use in its Series B fundraising pitches.✦ Crafted a unique positioning strategy and messaging for The Montgomery Group, a recruiting agency.✦ Assessed marketing automation platforms and developed a new customer acquisition email nurture program for RE/MAX Canada.✦ Led cross-company workshops to identify and prioritize ways to use AI to improve engagements across the customer and affiliate lifecycles for RE/MAX.

Santa Clara, Ca, Us

Led integrated marketing strategy for SVB's largest customer segment—Startup Banking—across the entire customer lifecycle. In essence, the segment’s CMO, stitching together brand development, CX, content, paid/owned/earned/operated media, marketing analytics, and digital transformation to accelerate growth while deepening collaboration with sales, product, and customer success teams. INTEGRATED MARKETING STRATEGY MANAGING DIRECTOR (product and growth marketing), March 2021-June 2023✦ Developed highly targeted advertising campaigns that doubled lead quality while reducing customer acquisition costs by 20%.✦ Led strategy to overhaul segment website, increasing engagement by 58% and leads by 31%.✦ Forged new positioning and messaging strategy that synthesized quantitative and qualitative research.✦ Crafted the company's first personalized customer acquisition nurture program, increasing conversion rates by 17%.✦ Directed creation of new personalized content and engagement strategies to improve NPS by 8% and customer lifetime value by 5%. ✦ Led digital transformation pilot program that improved morale and productivity by 26%.PRODUCT MARKETING (consultant), August 2020-March 2021✦ Developed positioning and messaging strategy, plus a go-to-market (GTM) campaign with supporting demo videos to launch the bank's new flagship digital banking platform, SVB Go, which gained an 87% adoption rate within three months and an estimated 25% lift in increased market penetration.✦ Formulated a new partner marketing program that tripled customer engagement.

New York, Us

Led digital marketing transformation business development pursuits for cloud computing, financial service, industrial product, retail and telecom clients in the US, Europe and the Middle East, including Microsoft, ServiceNow, Sprint/T-Mobile, Henkel, Qualcomm, and SVB. Sample work included: ✦ Developed marketing strategy for a technology company to expand into a new category with customer insights, competitive analysis, positioning strategy and accompanying messaging architecture for differentiation, content strategy and activation campaign playbooks.✦ Oversaw “plan B” strategy development for a major wireless carrier to reinvent its integration of digital marketing and e-commerce with physical retail experiences. ✦ Saved a $14-million account by revamping approach used by overseas team.✦ Introduced widely adopted approach for visualizing customer journey maps and unified customer experience architectures to plot when, where and how to engage across the customer lifecycle. ✦ Launched advanced account-based marketing (ABM) practice to generate $32 million of new revenue and strengthen the firm's B2B offerings.

New York, Ny, Us

Directed digital transformation strategy for technology, retail and utility clients, such as Apple, Google, REI and SCE. Projects included:✦ Led reinvention of omni-channel customer retention programs for a major consumer technology company, moderating several cross-functional workshops to identify and prioritize initiatives to strengthen cross-selling and up-selling of the company's subscription services.✦ Oversaw digital strategy for re-platforming a major utility's website, which increased the utility's ability to update its customer-facing website rapidly and with ease while remaining compliant of policies and regulations. ✦ Directed strategic development of a new way to incorporate customer intelligence to rapidly build new customer experiences for a national retailer and integrate digital experiences with in-store physical experiences. ✦ Successfully pitched $41 million of new and expanded projects with Google, Apple, SCE and REI.

New York, Ny, Us

GROUP VICE PRESIDENT, BRAND AND STRATEGIC PLANNING, SapientRazorfish (2017)VICE PRESIDENT, BRAND AND STRATEGIC PLANNING, SapientRazorfish and Rosetta (2014-2017)Led the strategy practice for the western half of the U.S. Industry verticals covered included B2B and B2C technology, retail, media, telecom, CPG, and financial services.✦ Incubated new ways to develop customer experience strategy using personas and customer journeys that was adopted by companies ranging from VMware to ShopRite and Amazon AWS. ✦ Forged strategy to overhaul the Charles Schwab website by synthesizing research, competitive analysis and stakeholder interviews. ✦ Led pitch and delivery work for Bank of the West. Developed 20+ integrated campaigns by overseeing customer insight formation, creative development and activation, social engagement, paid media planning and buying, plus measurement and optimization plans. Also spearheaded new positioning strategy for the bank’s SMB offerings. Average campaign response rates jumped by up to 18% over previous campaigns. ✦ Led client workshops for a global clothing brand and retailer (ASICS) to determine a prioritized roadmap for martech implementation. ✦ Oversaw formation of a digital ecosystem and creation of a virtual reality (VR) app for three Whirlpool brands.✦ Crafted thought-leadership content to cultivate prospective clients.✦ Directed pitch strategy and storytelling development to win two accounts that nearly tripled the San Francisco's office billings. SAN FRANCISCO STRATEGY PRACTICE LEAD, DIRECTOR OF STRATEGY AND ANALYTICS, SapientNitro (2012-2013)✦ Expanded agency's omni-channel retail assessment framework to include mobile and e-commerce. ✦ Revamped positioning strategy for Intel's educational offerings. ✦ Led workshops for Target to better integrate paid, owned and earned media.✦ Guided pitch storytelling strategy for several new business wins, including Sony.

Seattle, Washington, Us

Led team of 42 dispersed across three countries and multiple time zones to overhaul the company's customer acquisition marketing.✦ Consolidated paid media planning and applied an integrated approach to contextual and behavioral advertising plus retargeting on a global scale for $1-billion company to gain efficiencies and improvements in effectiveness. ✦ Forged framework for attribution mapping to optimize marketing mix. ✦ Crafted marketing campaigns that integrated advertising, paid search, email and social media to stimulate sales at two of the company's fast growing subsidiaries. ✦ Directed expansion of global affiliate marketing program, which boosted revenues by more than 4% in less than three months.

In global role, uncovered trends and insights to develop thought leadership for generating more powerful client campaigns, and attract new clients to the agency. ✦ Forged innovative ways to integrate emerging media, such as social media, behavioral targeting and mobile, into the marketing mix so as to advance prospects to customers and to convert customers into more loyal and profitable customers for Microsoft clients in the U.S., Canada, Europe, Latin America and Asia. Microsoft was Wunderman's second largest global client, as well as for Wunderman parent company WPP.✦ Oversaw and synthesized quantitative and qualitative research techniques, including ethnographic approaches, to identify customer needs, communication strategies and pre-emptive approaches to competitor moves and business trends.✦ Recruited and coached team of more than 10 consumer and commercial strategists who conducted proactive account planning to uncover and synthesize customer behavior, desires and competitive environment for Microsoft.✦ Developed operational plan and positioning for agency's social media practice. ✦ Forged positioning and messaging frameworks for several Microsoft products, including the company's first all-inclusive positioning of its cloud-based offerings. ✦ Established measurement approaches to track campaigns and calculate return on investments (ROI) of marketing initiatives.

Ba, Interdisciplinary (Politics, History, Economics And Psychology)

Mba, Marketing And Entrepreneurship