Blake Park

Blake Park Email and Phone Number

Growth galvanizing marketing exec. Pioneers AI/ML in marketing. Strategically savvy. Agile doer. Digitally astute. Humanity driven. @ Nimble Strategies
Blake Park's Location
San Francisco Bay Area, United States, United States
Blake Park's Contact Details
About Blake Park

My love of people and my ability to apply empathy to understand what “makes people tick” and how they make decisions point to why I excel in marketing. Those attributes are also the heart of the value I bring to companies seeking to accelerate revenue growth and customer lifetime value.Described by others as intensely collaborative, a strategist who thinks AND makes, I bring deep expertise in product marketing, growth marketing, brand development, and corporate communications—along with how to weave these modern marketing ingredients together into a cohesive whole. In other words, I’m a “full-stack” marketer.I also bring a track record of building and coaching inclusive, high-performance teams and advancing teamwork across functions. I lean in. A lot.Fundamentally, you’ll find that I’m a difference-maker. A dot connector who creates entirely new patterns to spark and accelerate growth. A mindful simplifier who brings clarity to what is fuzzy and confusing. Digitally astute. Data- and humanity-driven. Intensely collaborative. Globally attuned. My experience spans marketing leadership in agency, consultancy, and corporate environments for startups and Fortune 1000 companies. A final point: I typically am not nearly this boastful since I believe in—and strive to “walk the walk” of—servant leadership. Nothing delights me more than when my team does more and achieves more than they—or those outside—thought was possible.You can learn more at www.blakepark.com, but the best way to explore how I can bring you value is to visit. Looking forward.COMPETENCIESPRODUCT MARKETING AND BRAND STRATEGY:✦ Marketing research, competitive analysis✦ Segmentation and ideal customer profile personas✦ Customer journey maps✦ Value prop and positioning, brand architecture, identity, and messaging✦ GTM and launch strategy✦ Content and experience strategy✦ Sales enablement✦ Social, PR, and analyst relationsGROWTH / DEMAND GENERATION MARKETING✦ Integrated campaigns and data-driven nurture programs ✦ Advertising creative and paid media, including search✦ Account-based marketing (ABM)✦ Customer retention marketing✦ Marketing mix modeling✦ Measurement and data analyticsMARKETING OPERATIONS AND E-COMMERCE✦ Omni-channel commerce✦ Martech and AI-driven marketing✦ Agency management✦ Budget managementLEADERSHIP✦ Recruiting, coaching, managing, and mentoring teams (40+) ✦ Inclusion and diversity championing, unconscious bias coaching✦ Organization design, transformation and change management✦ Public speaking and writing

Blake Park's Current Company Details
Nimble Strategies

Nimble Strategies

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Growth galvanizing marketing exec. Pioneers AI/ML in marketing. Strategically savvy. Agile doer. Digitally astute. Humanity driven.
Blake Park Work Experience Details
  • Nimble Strategies
    Freelance Marketing Consultant
    Nimble Strategies Jul 2023 - Present
    San Francisco, Ca, Us
    Advise and consult B2B and B2C companies on growth marketing, product marketing, and brand development to stand out from the competition and increase profitable customer acquisition and customer lifetime value. Projects include:✦ Conducted due diligence research on the marketing prowess of five acquisition candidates for a global CPG company.✦ Conducted product-market fit research, developed website, and crafted pitch deck for a stealth B2B SaaS startup.✦ Developed brand positioning and messaging for a mental health startup.✦ Created new positioning and messaging for CapZone Impact Investments to use in its Series B fundraising pitches.✦ Crafted a unique positioning strategy and messaging for The Montgomery Group, a recruiting agency.✦ Assessed marketing automation platforms and developed a new customer acquisition email nurture program for RE/MAX Canada.✦ Led cross-company workshops to identify and prioritize ways to use AI to improve engagements across the customer and affiliate lifecycles for RE/MAX.
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  • Silicon Valley Bank
    Managing Director Of Integrated Marketing Strategy For Svb Startup Banking
    Silicon Valley Bank Aug 2020 - Jun 2023
    Santa Clara, Ca, Us
    Led integrated marketing strategy for SVB's largest customer segment—Startup Banking—across the entire customer lifecycle. In essence, the segment’s CMO, stitching together brand development, CX, content, paid/owned/earned/operated media, marketing analytics, and digital transformation to accelerate growth while deepening collaboration with sales, product, and customer success teams. INTEGRATED MARKETING STRATEGY MANAGING DIRECTOR (product and growth marketing), March 2021-June 2023✦ Developed highly targeted advertising campaigns that doubled lead quality while reducing customer acquisition costs by 20%.✦ Led strategy to overhaul segment website, increasing engagement by 58% and leads by 31%.✦ Forged new positioning and messaging strategy that synthesized quantitative and qualitative research.✦ Crafted the company's first personalized customer acquisition nurture program, increasing conversion rates by 17%.✦ Directed creation of new personalized content and engagement strategies to improve NPS by 8% and customer lifetime value by 5%. ✦ Led digital transformation pilot program that improved morale and productivity by 26%.PRODUCT MARKETING (consultant), August 2020-March 2021✦ Developed positioning and messaging strategy, plus a go-to-market (GTM) campaign with supporting demo videos to launch the bank's new flagship digital banking platform, SVB Go, which gained an 87% adoption rate within three months and an estimated 25% lift in increased market penetration.✦ Formulated a new partner marketing program that tripled customer engagement.
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  • Accenture Song
    Managing Director
    Accenture Song Mar 2018 - Jul 2020
    New York, Us
    Led digital marketing transformation business development pursuits for cloud computing, financial service, industrial product, retail and telecom clients in the US, Europe and the Middle East, including Microsoft, ServiceNow, Sprint/T-Mobile, Henkel, Qualcomm, and SVB. Sample work included: ✦ Developed marketing strategy for a technology company to expand into a new category with customer insights, competitive analysis, positioning strategy and accompanying messaging architecture for differentiation, content strategy and activation campaign playbooks.✦ Oversaw “plan B” strategy development for a major wireless carrier to reinvent its integration of digital marketing and e-commerce with physical retail experiences. ✦ Saved a $14-million account by revamping approach used by overseas team.✦ Introduced widely adopted approach for visualizing customer journey maps and unified customer experience architectures to plot when, where and how to engage across the customer lifecycle. ✦ Launched advanced account-based marketing (ABM) practice to generate $32 million of new revenue and strengthen the firm's B2B offerings.
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  • Infosys Digital
    Associate Vice President, Senior Digital Strategist
    Infosys Digital Jun 2017 - Mar 2018
    New York, Ny, Us
    Directed digital transformation strategy for technology, retail and utility clients, such as Apple, Google, REI and SCE. Projects included:✦ Led reinvention of omni-channel customer retention programs for a major consumer technology company, moderating several cross-functional workshops to identify and prioritize initiatives to strengthen cross-selling and up-selling of the company's subscription services.✦ Oversaw digital strategy for re-platforming a major utility's website, which increased the utility's ability to update its customer-facing website rapidly and with ease while remaining compliant of policies and regulations. ✦ Directed strategic development of a new way to incorporate customer intelligence to rapidly build new customer experiences for a national retailer and integrate digital experiences with in-store physical experiences. ✦ Successfully pitched $41 million of new and expanded projects with Google, Apple, SCE and REI.
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  • Sapientrazorfish
    Group Vice President Of Marketing Strategy
    Sapientrazorfish 2012 - 2017
    New York, Ny, Us
    GROUP VICE PRESIDENT, BRAND AND STRATEGIC PLANNING, SapientRazorfish (2017)VICE PRESIDENT, BRAND AND STRATEGIC PLANNING, SapientRazorfish and Rosetta (2014-2017)Led the strategy practice for the western half of the U.S. Industry verticals covered included B2B and B2C technology, retail, media, telecom, CPG, and financial services.✦ Incubated new ways to develop customer experience strategy using personas and customer journeys that was adopted by companies ranging from VMware to ShopRite and Amazon AWS. ✦ Forged strategy to overhaul the Charles Schwab website by synthesizing research, competitive analysis and stakeholder interviews. ✦ Led pitch and delivery work for Bank of the West. Developed 20+ integrated campaigns by overseeing customer insight formation, creative development and activation, social engagement, paid media planning and buying, plus measurement and optimization plans. Also spearheaded new positioning strategy for the bank’s SMB offerings. Average campaign response rates jumped by up to 18% over previous campaigns. ✦ Led client workshops for a global clothing brand and retailer (ASICS) to determine a prioritized roadmap for martech implementation. ✦ Oversaw formation of a digital ecosystem and creation of a virtual reality (VR) app for three Whirlpool brands.✦ Crafted thought-leadership content to cultivate prospective clients.✦ Directed pitch strategy and storytelling development to win two accounts that nearly tripled the San Francisco's office billings. SAN FRANCISCO STRATEGY PRACTICE LEAD, DIRECTOR OF STRATEGY AND ANALYTICS, SapientNitro (2012-2013)✦ Expanded agency's omni-channel retail assessment framework to include mobile and e-commerce. ✦ Revamped positioning strategy for Intel's educational offerings. ✦ Led workshops for Target to better integrate paid, owned and earned media.✦ Guided pitch storytelling strategy for several new business wins, including Sony.
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  • Getty Images
    Vice President Of Global Marketing (Growth And Product Marketing)
    Getty Images 2012 - 2012
    Seattle, Washington, Us
    Led team of 42 dispersed across three countries and multiple time zones to overhaul the company's customer acquisition marketing.✦ Consolidated paid media planning and applied an integrated approach to contextual and behavioral advertising plus retargeting on a global scale for $1-billion company to gain efficiencies and improvements in effectiveness. ✦ Forged framework for attribution mapping to optimize marketing mix. ✦ Crafted marketing campaigns that integrated advertising, paid search, email and social media to stimulate sales at two of the company's fast growing subsidiaries. ✦ Directed expansion of global affiliate marketing program, which boosted revenues by more than 4% in less than three months.
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  • Wunderman
    Vice President, Global Director And Group Director Of Marketing Strategy And Insights
    Wunderman 2006 - 2011
    In global role, uncovered trends and insights to develop thought leadership for generating more powerful client campaigns, and attract new clients to the agency. ✦ Forged innovative ways to integrate emerging media, such as social media, behavioral targeting and mobile, into the marketing mix so as to advance prospects to customers and to convert customers into more loyal and profitable customers for Microsoft clients in the U.S., Canada, Europe, Latin America and Asia. Microsoft was Wunderman's second largest global client, as well as for Wunderman parent company WPP.✦ Oversaw and synthesized quantitative and qualitative research techniques, including ethnographic approaches, to identify customer needs, communication strategies and pre-emptive approaches to competitor moves and business trends.✦ Recruited and coached team of more than 10 consumer and commercial strategists who conducted proactive account planning to uncover and synthesize customer behavior, desires and competitive environment for Microsoft.✦ Developed operational plan and positioning for agency's social media practice. ✦ Forged positioning and messaging frameworks for several Microsoft products, including the company's first all-inclusive positioning of its cloud-based offerings. ✦ Established measurement approaches to track campaigns and calculate return on investments (ROI) of marketing initiatives.
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Blake Park Skills

Product Marketing Direct Marketing Digital Innovation Strategic Partnerships Brand Development Digital Strategy Corporate Branding Account Management Social Media Integration Relationship Marketing Media Relations Customer Retention Start Ups Mobile Marketing Digital Media Account Planning Content Marketing Behavioral Targeting Web Development Competitive Analysis Digital Marketing Advertising Integrated Marketing Lead Generation Global Marketing Media Planning New Media Social Media Advertising Marketing Automation Online Advertising Social Media Strategist New Business Development Customer Lifecycle Management Social Media Marketing Brand Developement Multi Channel Marketing Sem Customer Acquisition Brand Positioning Strategies Ppc Marketing Communications Analytics Marketing Strategy Influencer Marketing Social Media Measurement Crm Retail Marketing Marketing Research Brand Architecture Consumer Behaviour

Blake Park Education Details

  • Yale University
    Yale University
    Economics And Psychology)
  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Marketing And Entrepreneurship

Frequently Asked Questions about Blake Park

What company does Blake Park work for?

Blake Park works for Nimble Strategies

What is Blake Park's role at the current company?

Blake Park's current role is Growth galvanizing marketing exec. Pioneers AI/ML in marketing. Strategically savvy. Agile doer. Digitally astute. Humanity driven..

What is Blake Park's email address?

Blake Park's email address is bl****@****tta.com

What is Blake Park's direct phone number?

Blake Park's direct phone number is +120672*****

What schools did Blake Park attend?

Blake Park attended Yale University, Usc Marshall School Of Business.

What skills is Blake Park known for?

Blake Park has skills like Product Marketing, Direct Marketing, Digital Innovation, Strategic Partnerships, Brand Development, Digital Strategy, Corporate Branding, Account Management, Social Media Integration, Relationship Marketing, Media Relations, Customer Retention.

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