Business Development Executive
CurrentBusiness Development ExecutiveRetail Beer - South West Metro
May 2024 - Present
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Blake Proud Email & Phone Number
FMCG Liquor Industry Expert | Marketing, Product Development, Advertising & Sales Specialist | Based in Perth. 38 years old with 20 years experience in the Liquor Trade.
at
Carlton & United Breweries
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
FMCG Liquor Industry Expert | Marketing, Product Development, Advertising & Sales Specialist | Based in Perth. 38 years old with 20 years experience in the Liquor Trade.
Location
Warnbro, Western Australia, Australia
Company size
Who is Blake Proud? Overview
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Quick answer
Blake Proud is listed as FMCG Liquor Industry Expert | Marketing, Product Development, Advertising & Sales Specialist | Based in Perth. 38 years old with 20 years experience in the Liquor Trade. at Carlton & United Breweries, a company with 1336 employees, based in Warnbro, Western Australia, Australia. AeroLeads shows a matched LinkedIn profile for Blake Proud.
Blake Proud previously worked as Business Development Executive at Carlton & United Breweries and Matilda Bay Brewery | WA Brand Ambassador at Carlton & United Breweries. Blake Proud holds Essentials In Brewing, Beer from Institute Of Brewing & Distilling.
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Carlton & United Breweries
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Profile bio
About Blake Proud
With over 20 years of experience in the liquor industry, I have honed my skills across retail, wholesale, and distribution. My journey in this field has allowed me to develop a deep understanding of market dynamics, consumer behavior, brand strategy, NPD's and form strong relationships within the retail liquor industry in Western Australia.Between 2011 and 2017, I ventured into the world of fashion, launching and running my own clothing label. This experience not only broadened my entrepreneurial skills but also deepened my knowledge in marketing and brand management. My academic background in marketing and photography further complements my practical experience, enabling me to create compelling visual and strategic narratives for brands. Executing this project whilst still having my day job taught me better time management skills, working efficiently and a deeper knowledge of finances and accounting.I have had the privilege of being a contestant on My Kitchen Rules, which opened doors to opportunities in television and radio presenting. These roles have enhanced my public speaking abilities and allowed me to connect with a wider audience.Most recently, I was a Brand Ambassador for Matilda Bay Brewery (CUB/Asahi) in Western Australia, where I leverage my expertise in business development, lead hunting, customer management, and sales growth. My passion lies in B2B sales, marketing, new product development, and branding.Currently, I am a Business Development Manager in Retail Beer and really enjoying being able to utilise my entire toolbox to assist retailers in executions, growing their sales and profits and leveraging these relationships to build Carlton United Brewery Brands in store.
Current workplace
Blake Proud's current company
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Carlton & United Breweries
10 roles
Blake Proud work experience
A career timeline built from the work history available for this profile.
Matilda Bay Brewery | Wa Brand Ambassador
Mar 2023 - May 2024
Mar 2023 - May 2024
Matilda Bay Brewery | Wa Brand Ambassador
Mar 2023 - May 2024
Business Development Executive
Direct Brand Distributors
On / Off Premise Liquor - Representing Brands such as Phoenix Beer, Salitos, Hofbrau, Bachata Beer, Fentimans, Fashion Wines & Vodka, Signature Vodka, Bong Vodka, Thunder Toffee Vodka, Pinkster Gin, Vodquila, KAH Tequila, La Cofradia Tequila, Bloom Gin, Cazcabel Honey Tequila, South Bay Rum, El Ron Prohibit Rum, SIA Scotch, Lauders Scotch Whisky, Islay.
Jun 2016 - Mar 2023
Founder
Toys Collective
Creator / Owner / Artist at Toys CollectiveI launched Toys Collective in 2011 with my business partner Josh.I combined my understanding of the Fashion industry and the needs of the consumers to bring a fresh new approach to the clothing industry.We have since taken enormous strides in the industry and now boast one of the most loyal and dedicated fan.
Jul 2011 - Jan 2017
Brand Manager
Howling Wolves Wines
Develop and help implement business strategies to help increase sales.Maintain and develop business relationships.Marketing strategies for retail and on premise focus.Pricing structures and deal structures to drive volume to market.Creative control and media development.Social Media and Trade Shows.Managing corporate and national distribution relationships.
Feb 2013 - Jun 2016
Area Manager
Maintaining Accounts in North Perth and Country AreasManaging a portfolio of Local and Global Liquor brandsDeveloping new customs and relationshipsProcessing Sales & Following up to ensure product pull throughMerchandising where applicable
Nov 2012 - Feb 2013
Bar Manager
Perth Bar Staff
Managing busy bars at festivals; Staff Management (Sign in / out & Breaks) Stock Rotation + Accountability Responsible Service of Alcohol Serving clientele Setting up and packing up of bar area Working 10-13hr Shifts
Jan 2012 - Jan 2013
Manager
Cellarbrations Kardinya
Liquor Store ManagerActed as store owner and performed all duties entailed to the successful running of the store.Worked 6 days a week 8-6pm
Aug 2009 - Aug 2012
Team & coworkers
Colleagues at Carlton & United Breweries
Other employees you can reach at cub.com.au. View company contacts for 1336 employees →
RC
Richard Comley
Colleague at Carlton & United BreweriesGreater Brisbane Area, Australia
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JW
Jim W
Colleague at Carlton & United BreweriesGreater Sydney Area, Australia
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DP
Danielle Prior
Colleague at Carlton & United BreweriesGreater Melbourne Area, Australia
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BM
Brad Matthews
Colleague at Carlton & United BreweriesMelbourne, Victoria, Australia, Australia
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DC
Darren Coxall
Colleague at Carlton & United BreweriesGreater Sydney Area, Australia
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CF
Cathy Ference
Colleague at Carlton & United BreweriesSt Helena, California, United States, United States
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HI
Hunt Ian
Colleague at Carlton & United BreweriesGreater Melbourne Area, Australia
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LA
Locke, Andrew
Colleague at Carlton & United BreweriesGreater Adelaide Area, Australia
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KI
Kate Illa
Colleague at Carlton & United BreweriesMelbourne, Victoria, Australia, Australia
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SS
Siva Sunthar
Colleague at Carlton & United BreweriesGreater Melbourne Area, Australia
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Richard Comley
Colleague at Carlton & United BreweriesGreater Brisbane Area, Australia
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JW
Jim W
Colleague at Carlton & United BreweriesGreater Sydney Area, Australia
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DP
Danielle Prior
Colleague at Carlton & United BreweriesGreater Melbourne Area, Australia
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BM
Brad Matthews
Colleague at Carlton & United BreweriesMelbourne, Victoria, Australia, Australia
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DC
Darren Coxall
Colleague at Carlton & United BreweriesGreater Sydney Area, Australia
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CF
Cathy Ference
Colleague at Carlton & United BreweriesSt Helena, California, United States, United States
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HI
Hunt Ian
Colleague at Carlton & United BreweriesGreater Melbourne Area, Australia
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LA
Locke, Andrew
Colleague at Carlton & United BreweriesGreater Adelaide Area, Australia
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KI
Kate Illa
Colleague at Carlton & United BreweriesMelbourne, Victoria, Australia, Australia
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SS
Siva Sunthar
Colleague at Carlton & United BreweriesGreater Melbourne Area, Australia
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4 education records
Blake Proud education
Essentials In Brewing, Beer
Institute Of Brewing & Distilling
Certificate Iv, Marketing & Communications
Abs Institute Of Management
Cert Iv & Diploma, Photography
Year 12, Graduate, Year 12
Melville Senior High School
FAQ
Frequently asked questions about Blake Proud
Quick answers generated from the profile data available on this page.
What company does Blake Proud work for?
Blake Proud works for Carlton & United Breweries.
What is Blake Proud's role at Carlton & United Breweries?
Blake Proud is listed as FMCG Liquor Industry Expert | Marketing, Product Development, Advertising & Sales Specialist | Based in Perth. 38 years old with 20 years experience in the Liquor Trade. at Carlton & United Breweries.
Where is Blake Proud based?
Blake Proud is based in Warnbro, Western Australia, Australia while working with Carlton & United Breweries.
What companies has Blake Proud worked for?
Blake Proud has worked for Carlton & United Breweries, Matilda Bay Brewery, Asahi Beverages, Direct Brand Distributors, and Toys Collective.
Who are Blake Proud's colleagues at Carlton & United Breweries?
Blake Proud's colleagues at Carlton & United Breweries include Richard Comley, Jim W, Danielle Prior, Brad Matthews, and Darren Coxall.
How can I contact Blake Proud?
You can use AeroLeads to view verified contact signals for Blake Proud at Carlton & United Breweries, including work email, phone, and LinkedIn data when available.
What schools did Blake Proud attend?
Blake Proud holds Essentials In Brewing, Beer from Institute Of Brewing & Distilling.
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