With over 20 years of experience in the liquor industry, I have honed my skills across retail, wholesale, and distribution. My journey in this field has allowed me to develop a deep understanding of market dynamics, consumer behavior, brand strategy, NPD's and form strong relationships within the retail liquor industry in Western Australia.Between 2011 and 2017, I ventured into the world of fashion, launching and running my own clothing label. This experience not only broadened my entrepreneurial skills but also deepened my knowledge in marketing and brand management. My academic background in marketing and photography further complements my practical experience, enabling me to create compelling visual and strategic narratives for brands. Executing this project whilst still having my day job taught me better time management skills, working efficiently and a deeper knowledge of finances and accounting.I have had the privilege of being a contestant on My Kitchen Rules, which opened doors to opportunities in television and radio presenting. These roles have enhanced my public speaking abilities and allowed me to connect with a wider audience.Most recently, I was a Brand Ambassador for Matilda Bay Brewery (CUB/Asahi) in Western Australia, where I leverage my expertise in business development, lead hunting, customer management, and sales growth. My passion lies in B2B sales, marketing, new product development, and branding.Currently, I am a Business Development Manager in Retail Beer and really enjoying being able to utilise my entire toolbox to assist retailers in executions, growing their sales and profits and leveraging these relationships to build Carlton United Brewery Brands in store.