Since late 2019, I have been working as a freelance copywriter for Wire Innovation, LLC. I have written hundreds of articles and case studies on a wide variety of topics. Each article is researched and written with a focus on SEM best practices and tailored to the needs of the client. The general workflow is as follows:• Review requirements and recommendations from both client and SEO/SEM teams• Conduct extensive research on the current material • Write copy that is professional, engaging, and entertaining, and that meets the needs of the client and SEO/SEM teams• Submit for review• Create additional copy where necessary and finalize draft

In 2010, I joined CEO Francis James on a journey to bring a concept for color calibration and image standardization in wound care to market. After countless clinical trials and refinements, the resulting product is featured in some of the nation's largest EHR systems, and is gaining market share in national healthcare systems across the globe. I was intimately involved in nearly all aspects of developing both the product and the company. This involved:• Researching prior art• Research and development of product• Product design• Drafting patent applications• Trademarks• Patent drawings• Clinical trials• UX design• Promotional materials• Legal filings• Business administration

Since February 2023, I've been contracted by Ecolab to provide a range of services on two special projects for the North American Healthcare Marketing division. These projects required me to quickly familiarize myself with the company's healthcare and institutional offerings, and to create regulatory-approved website copy for each SKU in the system. Basic project requirements included:• Work with Sr. Marketing Communications Manager to develop content strategy and style guide to maintain consistency and alignment to Ecolab's brand standards• Research product attributes through hands-on inspection, reviewing on and offline collateral, and by utilizing internal resources• Translate technical, healthcare terminology into accessible, benefit-oriented information• Proof copy for consistency and accuracy• Execute review process to ensure alignment with both marketing stakeholders and regulatory review• Prepare all copy for system upload

This was an interesting role. I was tasked with rebranding three companies, but worked under the umbrella of Garden Doctors, LLC. Some of my duties included:• Manage websites and social media accounts• Design and purchase print and digital billboards• Create cap statements and sales materials• Create and purchase brochures, business cards, and branded folders• Create and purchase yard signs, construction barriers, and door hangers• Design and print event tickets, invites, and signage• Plan, shoot and edit informational videos and commercialsIn addition to the branding work performed for the various companies, I served as Garden Doctors' operations manager for approximately 9 months, while a new candidate was recruited. My duties included:• Assist in all hiring and termination• Manage time cards and payroll• Manage all deliverables for government and private contracts• Create time management and asset tracking systems• Write and design onboarding materials and employment forms

Perception Productions produced a range of projects during my time there, including short films, independent features, documentaries, advertisements, and the first food and travel series ever produced by and for the website Delish. In my role as Associate Producer and Editor, some of my tasks included:• Planning and coordinating multi-day shoots• Booking and travel accommodations for the team• Secure personal, location, and music releases• Catalog and back up all footage from shoots• Identify selects and prepare rough cuts for final edit• Create motion graphics, titles, and lower thirds• Upload final cuts and add metadata in MSN back end