- Led end-to-end management of high-budget B2B paid media campaigns, focusing on strategic planning, audience targeting, and KPI-driven optimizations for fintech and tech SME clients.- Streamlined complex account management by consolidating 100+ tracking documents into 3 core dashboards, enhancing team transparency, reporting speed, and overall operational efficiency.- Optimized budget pacing and bid strategies, increasing cost-efficiency by 30% and enabling faster, data-driven responses to market changes.- Increased lead volume by 29% month-over-month through enhanced segmentation, strategic ad placement, and timing adjustments tailored to B2B tech audiences.- Achieved CTR 37% above benchmarks on LinkedIn and Google, maintaining industry-standard CPL of $350 through targeted lead gen strategies.- Improved engagement by 15% in high-growth regions (South Africa, UAE) and identified Austria and Brazil as emerging markets, reallocating resources to support SME growth and boosting monthly leads by 6%.- Directed audience-specific creative strategies, increasing conversions by 20% for senior finance and compliance professionals and enhancing CXO engagement with targeted messaging.- Implemented cross-platform optimization strategies, leveraging LinkedIn’s 15% lower CPL for senior roles and expanding high-performance segments on Google.- Established agile reporting and weekly performance tracking systems, driving quick-turn insights and continuous growth across B2B campaigns.

- Championed data-centric strategies from startups to enterprise tech, delivering 49% lead surge, 82% CTR boost, and 46% traffic increase.- Led and mentored a team of 4 intermediate marketing associates and international consultants, fostering growth and collaborative efficiency.- Orchestrated high-impact campaigns for enterprise giants in gaming and technology; managed budgets exceeding $1.4 Million, exceeding quarterly goals QoQ. - Engineered global go-to-market programs, honing in on awareness, engagement, and conversions.- Deciphered individual buyer journeys, crafting targeted campaigns to mold purchasing behaviors across online and offline realms.- Demonstrated platform expertise across Facebook, LinkedIn, GDN, and more; harmonizing strategies with client KPIs for peak results.- Streamlined operations and fostered cross-functional collaborations, ensuring profitability and unparalleled client satisfaction.

- Spearheaded high-performance paid media campaigns for B2B tech startups, leveraging expertise in social, display, and video channels.- Led and trained a team of 3, mentoring entry-level associates to convert paid media strategies into tangible results, showcasing cross-functional leadership.- Tripled client media budget in the first half of 2022, consistently hitting KPIs and surpassing client objectives.- Managed paid social endeavors with monthly ad budgets exceeding $100,000; always prioritizing data-driven optimizations.- Collaboratively aligned client goals with effective marketing strategies to amplify brand awareness, nurture communities, and produce MQLs.- Demonstrated an acute grasp of client objectives, assiduously monitored campaign quality, and persistently scouted opportunities to enhance results.- Led a dedicated team, crafting superior B2B paid social strategies across diverse platforms.

- Founded Neon Underground Apparel operated under WEMISFIT LLC., leading all aspects of Fashion eCommerce brand, focusing on strategic marketing and revenue growth.- Executed campaigns and media strategies through all stages of the marketing funnel leveraging data-driven decision-making and budget management to generate a percent increase of revenue growth MoM.- Launched PPC campaigns, boosting website traffic by 25% and sales by 15% in the first quarter.- Crafted social media strategy, driving 50% follower growth and 20% engagement increase.- Utilized keyword research and programmatic media buying to cut CPA by 30% and boost ROAS by 10%.- Analyzed web analytics and attribution modeling to achieve a 40% revenue increase in the second year.- Engineered successful product marketing strategy, yielding 60% higher sales revenue and 35% increase in AOV.- Identified trends, launching a new product line that generated 25% more revenue in its first month.

- Analyze and present B2C and B2B sales data to gauge performance.- Forge strategic partnerships with industry players, retailers, agencies, and third-party vendors.- Collaborate with the executive team on creative content, UI/UX, web development, CRO opportunities, and improving the customer experience and buyer journey.- Monitor online pricing, identify IMAP policy violations, introduce new items, retire products, and address assortment gaps.- Monitor site analytics, consumer behaviors, KPIs, market trends, and competitor insights. Provide strategic recommendations to executive team, driving e-commerce growth in 2019.- Develop effective conversation/sales funnels, SMM, and SEO strategies, leading to consistent ROI growth across channels and elevating brand presence and revenue in the US market.

- Skillfully manage communication with retail buyers, ensuring timely delivery of manufactured and distributed merchandise.- Oversee sales orders from receipt to delivery, taking charge of production details and executing product inventory tracking and weekly reports.- Maintain strong working relationships with retail buying teams for prominent clients, including Kohls, Target, Urban Outfitters, Hot Topic, and Forever 21.- Collaborate with internal team members to ensure seamless coordination.- Make necessary adjustments to garment tech packs, licensed artwork, retail specifications, and pre-production processes.- Successfully handle international partnerships with external partners, maintaining adherence to retail deadlines.- Provide transparent delivery schedules to retail buying teams, internal sales departments, and corporate leadership.

- Individually developed project analysis reports, resulting in a consistent decrease in costs on all projects assigned.- Applied strong organizational skills to coordinate and successfully maintain multiple projects at the same time from start to completion.- Managed project proposals, RFI’s, LOI’s, PO’s, COI’s, submittals, budgets, invoices, project tracking logs, and executed subcontracts.- Gathered available resources to study job specifications to determine appropriate construction methods.- Established clear communication and relationships with clients to ensure project satisfaction and future business.- Worked in conjunction with the PM & Director of Construction to meet appropriate contractual conditions of performance.

- Quickly identified budget gaps in expense tracking reports, resulting in a 25% decrease in quarterly costs across all store projects.- Maintained relationships with suppliers, ensuring purchase orders, invoices, and change orders for all projects were paid timely to meet all contractual agreements.- Worked in partnership with our third-party construction management team in coordination of all construction milestone dates for each store project in a weekly report.- Collaborated with Store Design to create fixture packages for new store design concepts, generating a consistent increase in savings for store projects.- Effectively tracked all pre-paid inventory accounts, decreasing costs for materials/fixtures by applying inventory data for each project's SOW.

- Orchestrated international product orders, trend forecasting, and liaised with wholesale & retail vendors globally.- Accountable for seamless inventory processing and management.- Designed marketing collateral to elevate brand awareness for specific target demographics.- Engaged directly with customers on the sales floor, ensuring an uplifting customer service experience.- Expertly maneuvered and merchandised large cargo trailers filled with products.- Infused creativity in product merchandising, driving substantial sales to meet competitive benchmarks.