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Professional engineering leader with demonstrated success in the AdTech and MarTech industry. I enjoy solving hard problems, building something meaningful, and guiding teams on a journey to build products that provide clients amazing marketing experiences.
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Vice President Of EngineeringAcoustic Aug 2021 - PresentConway, Arkansas, Us -
Director Of EngineeringAcxiom Oct 2017 - Jul 2021Conway, Arkansas, UsLeading our engineering organization building a data platform to load, transform, store, and provide applications for clients to query, model and campaign on. This platform is our core data platform providing industry leading integrations with Snowflake and Databricks as our engine. On top of our platform are ML based tools, campaign tools, data reporting and insights as well as data activation to bring marketing data to life -
Sr. Manager Of Engineering / Data Science Safe HavenAcxiom May 2015 - Oct 2017Conway, Arkansas, UsLeading an engineering team developing a our Data Science Safe Haven Product built on Hadoop and enabling Data Scientist to with Analytics tools like R, Python, H2O, and Tableau for Visualization. This team is responsible for architecting, engineering, and supporting this fast growing new product offering. -
Sr. Manager And Implementation Leader For AosAcxiom Feb 2014 - May 2015Conway, Arkansas, UsResponsible for leading the implementation of clients into Acxiom's Audience Operating System(aos.acxiom.com). This team is responsible for client implementations including (onboarding, configuration, training, and turnover to production). -
Sr Manager Product DeliveryAcxiom Feb 2012 - Feb 2014Conway, Arkansas, UsProduct Delivery:Lead multiple teams focused on delivery of Acxiom Products and Technology. These teams include 45+ associates in multiple different roles like Project Manager, Business Analyst, Data Analyst, Developer, and Architect. These teams range from delivering on Acxiom’s breakthrough product in AOS(Audience Operating System) to delivering and supporting 14 mid-tier database solutions for clients. Responsibilities of these teams include Operationalizing the Product, Production Support, Solution Architecture for client customization, Research of Issues, Problem Solving for solutions.AOS Delivery TeamDelivering on Acxiom’s breakthrough technology in AOS. Responsible for onboarding data into the product, supporting client marketing needs within the solution and building the connections between client data and premium publishers/DSP’s. Also responsible for teams building Big Data Solutions using Hadoop to help our clients better manage their vast amounts of data and build the connections they are looking for.MarketEdge Delivery TeamResponsible for team delivering 14 mid-tier marketing database solutions on our MarketEdge platform for Retail, Insurance, Healthcare, and T&E companies. -
Sr. Manager Solution DevelopersAcxiom Jun 2009 - Feb 2012Conway, Arkansas, UsResponsible for 60+ Solution developers supporting large marketing database solutions in the Media, T&E, Telco, Retail, Insurance, Health, and Hi-Tech industries. These teams were responsible for building database solutions around our core Acxiom products to create some of the largest and most sophisticated CRM solutions available. Responsibilities included development for new implementations, development and change requests for existing clients, production support, research, and solution support. -
Development Team Leader/Senior Database DeveloperAcxiom Jul 2006 - Jun 2009Conway, Arkansas, UsAs the Development Team Leader, I’m was responsible for 17 database and solution developers that cover a wide range of technologies. My responsibilities include: day to day activities of all developers, developer performance and annual reviews, team staffing, leadership and guidance of other developers, training/associate development, working with the leadership of the 25+ accounts which we support.Along with being the Team Leader for a development team, I’m also a Senior Database Developers. As a Senior Database Developer a lot of my time goes to mentoring other developers as well as consulting with account teams on solution changes, designs, defining level of effort and complex development needs. I’ve worked on many large and complex projects using Oracle, SQL, PL/SQL, Perl, Shell Scripting on mostly Unix/Linux boxes. These solutions typically include loading large amounts of data to a data warehouse and developing SQL scripts to cleanse, aggregate, and apply business rules to create data marts which are used for reporting and selection. These databases usually range in size from 1-2 terabytes. When developing for these databases speed and efficiency is essential. I have a lot of experience with Oracle performance tuning, reading and interpreting explain plans, and optimizing/tuning SQL scripts. -
Database DeveloperAcxiom Jan 2000 - Jun 2006Conway, Arkansas, UsDeveloped and maintained large Oracle Database Solutions. Wrote and optimized complex marketing database solutions using SQL, PL/SQL, Perl in an Unix/Linux environment. -
Programmer - InternTyson Foods Jan 1998 - Dec 1999Springdale, Ar, UsCoding and implementing internal web sites using ASP, HTML, JavaScript, VBScript, and XML. Designed several internal sites including a site that allowed Tyson employees to find Doctors or Hospitals nearest their locations or based on other search criteria, also designed a site that allowed IT managers to view their budgets online and track certain expenses. Added enhancements to an Internal Imaging Application written in Visual Basic. This application used high-speed scanners to create electronic copies of documents, stored them on an NT server, and used a SQL Server database to track information on the documents. Also coded several applications using the VBA functionality of Access and Excel.
Blake Reed Skills
Blake Reed Education Details
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University Of ArkansasComputer Information Systems
Frequently Asked Questions about Blake Reed
What company does Blake Reed work for?
Blake Reed works for Acoustic
What is Blake Reed's role at the current company?
Blake Reed's current role is Vice President Of Engineering.
What is Blake Reed's email address?
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What is Blake Reed's direct phone number?
Blake Reed's direct phone number is +150124*****
What schools did Blake Reed attend?
Blake Reed attended University Of Arkansas.
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Blake Reed has skills like Close Protection, Corporate Security, Crime Prevention, Criminal Investigations, Enforcement, Firearms, Patrol, Police, Security Management, Security Operations, Interrogation, Public Safety.
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