Blake Rossiter Email & Phone Number

Christchurch, Nz

• Coordinating the delivery of the new food scraps service to multi-unit developments.• Working with stakeholders (including citizens, property managers and body corporates) to understand their unique needs in order to develop and deliver appropriate solutions.• Reviewing and improving processes which support customer request fulfillment, and information recording and sharing between internal teams and external contractors.• Analysing large data sets to enable decision making and ensure contractual and policy requirements are met.

Christchurch, Canterbury, New Zealand

• Created and managed digital and written content to support customer acquisition and retention. Channels includes web, EDM, social media and print.• Developed and executed seasonal campaigns to drive web traffic, increase sales and engage new users. An example being a Christmas Gift Guide, seen and browsed by thousands annually.• Identified and analysed the needs of Felt’s users to develop educational content on ecommerce best practice.• Analysed operating environment and market conditions, alongside data from Google Analytics and internal databases to enable reporting and decision making.

Christchurch, New Zealand

• Founded a successful small business, producing and selling bespoke, handcrafted timber goods and gifts. • Designed a unique brand and business identity which informed the development of a strategic business plan.• Built and operated a Shopify based ecommerce store through which customers could learn about the business, make contact and purchase products. • Worked with a wide range of individual and commercial customers to design and produce bespoke products to meet their requirements.• Liaised with customers, retailers and stockists across NZ to build long term relationships and increase distribution channels and drive sales.

Developed a functional website plan for addiction2life, an Auckland based support service for problematic behaviours. Responsibilities included:– Review of existing site– New website functionality (segmentation, design & sitemap)– Branding (brand personality & guidelines)– Suggestions to drive web traffic

Worked as a marketing intern in the International Team as part of my final year of study at Ara. Communicated with international agents to collect particulars and update databases. Assisted in organisation of international student exchange programmes and design of advertising material.

Bachelor Of Applied Management, Marketing & Sales

with Distinction First in course for six courses

New Zealand Diploma In Business

Ncea Level 3 With Excellence

Proxime Accessit