• Set the overall tone for the national sales department by providing exemplary leadership in accordance with mutually agreed upon sales goals and priorities• Lead our national rep firm sales team with clear direction on our expectations and strategies.• Develop and execute strategies to achieve national sales goals across multiple media platforms.• Work alongside our Local Sales Manager to foster a positive sales environment• Work closely with the national rep firm on forecasting, negotiations and planning also coach and inspire our team of national reps to grow share• Negotiate all national business including political• Work with the national sales assistant on preempts and orders• Forecast national broadcast revenue• Assist the local sales manager in helping to grow local TV and Digital revenue share• Achieve or exceed the national revenue budget• Work with the GSM on inventory management and pricing

• Own the entirety of the Brand and Marketing aspect of DBRC’s concepts. This includes but is not limited to Brand Identity, Marketing Materials and Mediums, Community Engagement, Experience and Events• Develop and utilize metrics to measure performance of marketing• Create marketing plan and modify as needed• Create budgets to hit financial goals• Supervise outsourced and in house marketing resources• Optimize search engine and social media performance• Collaborate with management team to develop and enforce branding standards • Create content for both online and in house use

Duties Include (but not limited to):Lead overall branding marketing initiatives for both KFSM and KXNW.In concert with General Manager, develop and execute overall station business strategyApply research and analytics to work with news and content divisions to maximize station growthCreate, lead, and make sure overall brand messaging is consistent, clear, and progressiveUse Nielsen and comScore data to leverage and grow our presence in the market both for internal station initiatives and external clients.Provide creative direction, train, and schedule Creative Services producers.Provide training for local account executives. Acquire and effectively schedule programming across all channels

Daily Duties Included:- Filling promotional materials on the daily log via WideOrbit- Producing all daily early and primetime topical promotion- Serve as a liaison between the Creative Services/Production department and the News department- Oversee production of daily syndicated promotionOther Notable Duties:- Analyzing Nielsen data for presentation on trends to station GM- Bi-annual meeting with station GM to discuss scheduling and new programming acquisition- Producer of the yearly MDA Telethon- Severe Weather ProducerFormer Notable Duties:- Producer of televised daily sports talk show for 3 years

Paid position at student run TV station at the University of Arkansas. I was responsible for the entire look of the station during my time, including logo, on-air, and web design. I also created new programs on the station and led programming efforts with a new automated system.

Paid position helping the news gathering efforts of Fort Smith's only newspaper. During my time, I also wrote obituaries and short staff articles.