• Own eCommerce customer relationship with Instacart, Target, Costco, Albertsons/Safeway, Hy-Vee, H-E-B, Shipt, & more• Allocate eCommerce funds to implement sponsored search & shopper marketing activation initiatives• Execute paid search campaigns & promos delivering 3x1+ ROI & strong ROAS• Enhance SEO through content optimization and syndication • Identify UI/UX improvements to enhance shopper experience • Embed eCommerce targets into JBP commitments• Drive omni channel integration through projects focused on in-store planogram optimization and out-of-stock (OOS) reduction • Present “eCommerce 101” to internal & external influencers & decision makers to keep omni & eCommerce awareness high• Collaborate with agencies like Vayner Media, Roundel, Quotient & Salsify to identify, prioritize, & execute highest-impact initiatives• Educate 200+ colleagues in weekly eCommerce newsletter

• Partnered with Amazon eCommerce supply chain to increase Mondelēz assortment & Amazon’s Fulfilment Center efficiency• Prioritized high-velocity eCommerce SKUs in schematic creation• Led all activities relating to optimizing category assortment and distribution with West Area retail customers• Leveraged Nielsen data and Apollo software to drive shelf efficiency and shopability of schematics• Achieved 100% Space to Sales index at 11 customers, including 2 Albertson’s / Safeway divisions with 240 stores

• Recruited, trained, and developed a team of 15 sales professionals to meet monthly sales objectives of $2.5 - $3.0 million• Conducted regular meetings with Walmart, Kroger, Target, and Safeway leaders to grow their snacking business• Received 2016 Manager's Award for leadership

• Analyzed ROI, revenue, and efficiency of promotional events across 24 west area retailers • Retailers analyzed included Costco, H-E-B, Winco, Albertsons / Safeway, Raley’s, & Stater Bros• Drove trade effectiveness spending throughout the west area to help enhance future plans• Developed a general understanding of CPW, IRI, and Nielsen programs