Director Of Communications
CurrentLead the development and implementation of content strategies for all print and digital communications; direct strategic marketing initiatives; supervise integration of new technology platforms; and facilitate interdepartmental collaboration of events and member programming. Significant accomplishments include:• Implemented comprehensive revamp of communications support materials that unified the voice and visual presentation of advocacy, policy, and membership resources, based on recommendations by outside branding consultants.• Advised and assisted the Board of Directors with developing five-year strategic plan to identify opportunities for advocacy and deepen member engagement including: established a Trustees’ ambassador program to recruit new members; produced series of innovative policy position publications.• Launched organization’s social media channels and grew net new users on Twitter by 197% within a year. Contracted technology consultant to assist with formulating policy guidelines for appropriate staff engagement on company social media accounts to align with organization’s brand identity.• Directed systems-wide overhaul of technology infrastructure including: migrated to a more adaptable platform that delivered improved efficiencies publishing external communications; build-out of new responsive website from the ground up; developed multichannel content strategy to enable more targeted access of relevant content by users.• Established an in-house video production unit that enabled policy staff to disseminate expert analysis on time-critical issues in a more accessible and personal manner.