Blake Wetterauer Email & Phone Number

Chula Vista, Ca, Us

Chula Vista, California, United States

Greater San Diego Area

Seattle, Wa

Specializes in creative direction, web & graphic design to support a variety of corporate and small business branding, visual communication and marketing initiatives. • Spearheads the operations of a freelance design business including procuring new business, managing projects and consulting clients.• Collaboratively works with clients to conceptualize, create, manage and deploy custom Web sites using xHTML, CSS, Microsoft Visual Studio, jQuery and Flash.• Creates and implements online advertising campaigns including HTML email marketing, Web banner ads and social network advertising.• Design print and marketing materials using Adobe Photoshop, Illustrator and InDesign. Includes brochures, business cards, direct mail, flyers, posters, logos and PowerPoint presentations.• Leads strategic development and execution of organic search engine optimization and analysis of Web stats using Google Analytics.• Oversees freelance designers, developers and copywriters to ensure client’s goals and requirements are met.• Create and monitor schedules and deliverables to deliver projects on time and on budget.

Poway, Ca

Led the visual development and execution of a variety of digital and print deliverables for multiple business units throughout the company.• Principal web designer for multiple product lines generating over $330 million in annual revenue.• Oversaw all stages of digital marketing projects including Web sites, micro sites, landing pages and emailers from initial concept to launch using xHTML, CSS, jQuery, Microsoft Visual Studio and Content Management Solutions.• Drove the expansion of new websites and digital marketing campaigns and implemented changes to processes as appropriate.• Facilitated project review meetings, set agendas and tracked workflow and deliverables to completion.• Created, managed and deployed product training videos, online tutorials and webinars.• Planned and executed HTML email campaigns (open rates of up to 51% and click rates of up to 30%) for several departments including creative development, pre-deployment testing and back-end analysis using Campaign Monitor, Streamsend and Vertical Response• Curated, copy edited and proofread content for web-based and print marketing materials.• Reduced operating costs by creating branded e-mail templates that employees used for all product alerts and product updates.

Poway, Ca

Poway, Ca

Seattle, Washington

Developed concepts for advertising campaigns and prepared presentations, pitch books and proposals for client acquisitions.• Wrote newspaper banner ads for the Vancouver Grizzlies basketball team that increased attendance and ticket sales.• Conducted research and development of marketing pitches for Albertsons.com, NEXTLINK and Redhook.• Edited advertising campaign print ads and direct mail for Albertsons.com, NEXTLINK, Premera Blue Cross, Seattle Mariners and The Seattle Times.• Created initial conceptual designs and mock ups for the company's Web site.

Bachelor Of Arts, Communication

Education record

Education record