As a member of the Penn Medicine Princeton House Behavioral Health senior management team, my role is to conceptualize, develop, and implement strategic and operational marketing and outreach initiatives for PHBH (inpatient and outpatient) and Penn Medicine Princeton Health Center for Eating Disorders.

Provide candid, business-focused counsel, ensuring that client programs run smoothly and produce consistent, top-quality results that demonstrate Simon PR standards for exceptional performance. Lead Healthcare Services section of the agency.

Leading strategy for external communications, corporate communications, strategic planning and social media for a health system that includes a community hospital, long term care, home health care, residential communities and a social service program across two states. Experienced in media crisis management; regional and national media placement; brand journalism. Speak nationally on brand journalism.

Provide strategic marketing planning and implementation for clients as varied as hospital and healthcare, sole proprieterships, business to business industrial companies and family owned businesses. Periodically served in executive positions during leaves of absence of key management roles in development and quality management. Managed permanent staff of clients, and developed staffing plans, designed departmental function, and hired staff on behalf of clients. Represented clients to the media, legislators, and professional organizations.

Managed all internal and external communication with clients and staff at Matcor, which designs and manufactures corrosion protection systems for large infrastructure installations such as pipelines, tanks, marine structures, bridges, and steel reinforced concrete structures. Strategically designed and implemented marketing program to international client base. Traditional, emarketing, and social networking incorporated into marketing program. Designed, hired and managed staffing of department and various specialized consultants.

Directed marketing for three separate companies (real estate, auction, moving and storage) and developed corporate branding for parent company, The Sanford Aldefrer Companies. Created and implemented strategic plans for all entities and managed daily marketing activities with dedicated marketing and sales staff. Increased community interaction and media relations locally and regionally, revamped all collateral materials for each company, and redesigned four related websites. Utilized extensively emarketing to reach audiences for all companies.

Directed all aspects of external outreach to patients, referral sources, the broader healthcare community, and employees. Managed employee communication, served in various administrative roles within the hospital, represented the hospital to the media and the community. Served as legislative liaison to advocate for treatment of the mentally ill, whom the hospital treated.