Empowering businesses to innovate and grow through consumer-centric strategies, purpose-driven solutions, and global expertise in branding and product development.With 20+ years of experience in marketing, branding and innovation, Blanca has a track record of helping clients across various sectors and geographies with their business challenges.She has run Innovation Projects, Design Sprints and delivered consumer insight training for clients such as Unilever, Mars, J&J, Tetra Pak, alpro, adidas, ecco, Samsung, Diageo, PepsiCo, Deutsche Bank, Kraft Foods, Coca Cola, Pernod Ricard, Jägermeister and Heineken.Blanca founded her first consulting business brave minds back in 2009, focusing on FMCG clients with special emphasis on food/drinks category as well as personal care and Pharma.In 2020 she co-founded the purpose-driven strategy consultancy NORTH PARK with four former female senior Associates and a strong believe that pursuing a strong purpose can bring profit to everyone involved, turning business into a force for good.Being multilingual (fluent in German, Spanish and English) and a seasoned traveller she has worked in more than 30 countries across all continents.Earlier in her career she worked as an inventor in the international team of a leading innovation consultancy ?What If! based out of London as well as Sidney and previously created campaign ideas for the likes of Mattel, Heineken and Nestle at Ogilvy&Mather in Barcelona.Specialities: consumer-centric Innovation creative workshop facilitationconcept developmentfocus group moderationcreative & insight trainingDesign Thinking FMCGbeauty & personal carefood & beveragesNPDbranding and identitycommunication & activationglobal & cross-regional projects