Plan and execute strategies to ensure positioning, accomplish and increase brand´s commercial goals on POS (Telcel DEUR). Supervise and execute the correct display and demo equipment; link them to the official site. Brand Consultant with weekly meetings with partner's managers to review achievement analysis.Trainings for partner’s staff. Support for other partners training events (iShop and MacStore).• +18% growth in iPhone units sold and positioning as the 2nd DEUR Telcel… Show more Plan and execute strategies to ensure positioning, accomplish and increase brand´s commercial goals on POS (Telcel DEUR). Supervise and execute the correct display and demo equipment; link them to the official site. Brand Consultant with weekly meetings with partner's managers to review achievement analysis.Trainings for partner’s staff. Support for other partners training events (iShop and MacStore).• +18% growth in iPhone units sold and positioning as the 2nd DEUR Telcel region with the most Apple Watch sales at the end of Q4 2023. Show less

Administration and commercial development of assigned brands to ensure their positioning within different commercial channels. Develop and execute Trade marketing strategies to ensure the fulfillment of clients’ commercial goals.Coordinate budget, purchases, payments, billing and logistics to execute plans according to timetable.Appliances commercialization.

Administration and development of new business opportunities to ensure their positioning within different business unit retailers. Develop and implement trade marketing strategies and events with +30 persons in my charge, to ensure the fulfillment of commercial goals according to timetables. Coordinate out- of-office Business Planning Meetings, trainings and annual conventions for sales force and promoters. Negotiation with suppliers for the correct production of displays and POP materials, as… Show more Administration and development of new business opportunities to ensure their positioning within different business unit retailers. Develop and implement trade marketing strategies and events with +30 persons in my charge, to ensure the fulfillment of commercial goals according to timetables. Coordinate out- of-office Business Planning Meetings, trainings and annual conventions for sales force and promoters. Negotiation with suppliers for the correct production of displays and POP materials, as well as coordinating the administration of payments, billing and distribution. Manage budget to maximize the use of resources. Generation of reports by KPI's indicators, and weekly benchmarking.• +9%growth in 2014 with a Budget of $1.5mm vs.2013 sales when Budget was $2.5mm by means of: Production of a larger number of promotional items as the result of negotiations with suppliers and spending plan adjustments.• Sales increases of 6% for the 1st year and 10% for the 2nd resulting from the promotion ‘Ármala con mabe.’• 26%growth in sales with LAMSA client resulting from ‘Día del Carpintero’ promotion; tailored strategy possible by enabling promoters as identifiers of opportunities and holding close relationships with the owners of these businesses. Show less

• 44 to 49 point participation increase at Elektra stores and expansion of the line-up with imported line air conditioners and coolers.• Mystery Shoppers for quality evaluation of points of sale nation wide as the analytical basis for granting of bonuses.•Sales increases of 6% for Colchones y Muebles de Campeche and 3% for Dorian in Sinaloa in 2014, resulting from providing them with support through the implementation of display, space organization and image manuals for the… Show more • 44 to 49 point participation increase at Elektra stores and expansion of the line-up with imported line air conditioners and coolers.• Mystery Shoppers for quality evaluation of points of sale nation wide as the analytical basis for granting of bonuses.•Sales increases of 6% for Colchones y Muebles de Campeche and 3% for Dorian in Sinaloa in 2014, resulting from providing them with support through the implementation of display, space organization and image manuals for the conversion of their businesses format into premium stores. Show less

Prius launching for Toyota where I had to solve several last-minute problems that might have led to total failure, which allowed me to reinforce the trust of my superiors so I was assigned with the responsibility for the Presidency events for the Federal Government.Successful implementation of a $2mm pilot project for Philip Morris and 7 Eleven that opened the door for a second $7mm project.Increases of 3% in participation and 4% in sales for Bacardi through the creation of blive… Show more Prius launching for Toyota where I had to solve several last-minute problems that might have led to total failure, which allowed me to reinforce the trust of my superiors so I was assigned with the responsibility for the Presidency events for the Federal Government.Successful implementation of a $2mm pilot project for Philip Morris and 7 Eleven that opened the door for a second $7mm project.Increases of 3% in participation and 4% in sales for Bacardi through the creation of blive concept.Efficient management of the human factor focused on fulfilling nationwide needs and supported on knowledge of profiles, skills, coaching and empowerment: 8 producers, 10 supervisors, 20 permanent employees and up to more than 100 fixed term employees depending on the events. Show less

Successful execution for Diageo high end brand activations (Johnny Walker, Buchanan’s, Ciroc) which granted the whisky tastings for Johnny Walker and Buchanan's brands. 25% reduction in expenses due to negotiations with suppliers. Some of the clients: Diageo, Coca Cola, Pioneer, Hotel Marquis, Sony, Peugeot.

Negotiation with vendors for the supply of indirect material for the plants in Queretaro, Puebla and the opening in Salamanca. 25% revision time reduction for indirect material purchasing invoicing, detection of deviations and establishment of controls.

Schedule the planning, production monitoring and adequate coordination of the logistics of customer orders. Paperboard shortage reduction to less than 5% vs. up to 20% through close coordination with the mill in the U.S., brokers, freight, warehouses and forecasts for production and monitoring plan based on orders from customers, inventory and raw materials.

Account Executive Events & Promotions

Advertising Agency / Administrative Generalist / Customer Service / Account Executive