Blanca Fernandez Puyol Email & Phone Number

Madrid, Es

Madrid

Led content creation for 7 hotels in the Barceló Hotel Group, resulting in a 300% sales increase in A&B outlets in 2023.• Plan and execute social media strategies for the hospitality sector.• I lead digital marketing initiatives, ensuring their efficient execution while managing client accounts for Barceló Hotel Group to maintain high levels of customer satisfaction.• Implement influencer marketing campaigns, collaborating with influencers to expand brand reach and engagement.• I successfully manage client accounts, anticipating, developing, and executing content strategies, marketing, and creative projects, boosting visibility across social media and traditional media, driving an increase in sales.• I define content strategies, from trend research to the supervision of shootings carried out by content creators, including production, review, and final publication on social media.• I develop creative strategies for digital content, from the briefing phase to final execution, managing copywriting, selecting graphic content, and ensuring quality control in direct collaboration with the creative team.

Madrid

I developed and executed international marketing strategies for over 8 companies, generating up to x20 sales growth.• I manage marketing and branding projects, from conception to execution, specializing in digital marketing, brand image, and web management.• I lead digital transformation and business automation processes to optimize operational efficiency and enhance the customer experience.• I work on the implementation of social media strategies, web content creation, e-commerce, SEO, and community management to improve brand visibility and engagement.

Madrid Area, Spain

I negotiated and signed over 10 agreements with stakeholders to establish partnerships, while managing the onboarding of over 1,000 clients through CRM and business management.• I developed automation and digital transformation projects.

Madrid Area, Spain

Desing ThinkingWordPressContent Marketing - Inbound MailchimpSocial MediaSEOSemrushSixtrixSEMGoogle AdwordsMobile MarketingGamificationDisplayGoogle AnalyticsRTBE-commerce

Madrid Area, Spain

Coordinated marketing and content plans for over 4 clients, deepening expertise in digital marketing and strengthening client relationships.• Managed accounts and created reports to propose strategic improvements.

Madrid Area, Spain

Coordinated CSR events with major brands such as Women’Secret xDexeus, managing logistics, organization, and web communication.• Led projects focused on Corporate Social Responsibility and the creation of sustainability reports.• Worked on the creation and monitoring of corporate and fashion content.

Madrid Area, Spain

Winner of a corporate Design Thinking competition•Together with my team, we negotiated retail leases for BBVA, ensuring resource efficiency for the client.•Conducted market studies in the Real Estate sector.•Managed retail accounts in the fashion and luxury sectors, leading expansion plans.

Rotterdam-Zuid (Linker Maasoever), South Holland Province, Netherlands

Agile Project Management And Development Methods Course, Project Management

Practical course focused on Agile methodologies for project management. Gained hands-on experience with SCRUM, KANBAN, and XP, mastering.

Master'S Degree, Marketing, 9/10

Joint programme with McKinsey Desing Thinking WordPress Content Marketing - Inbound Mailchimp Social Media SEO Semrush Sixtrix SEM Google.

Master Of Fashion Business Administration (Mba), Fashion Retail, Beauty And Luxury, 9,5/10

Activities and Societies: Fashion & Luxury. Corporate Social Responsibility / Marketing & Communications.Activities and groups: Joint.

Giurisprudenza

Activities and Societies: EILC course at Università per Stranieri di Siena (August 2010)

Major In Law

Certification, Color & Image Consulting

I am passionate about colour, the power that colour can bring to a face, a brand or a campaign. For years, my obsession with colours has.