Blanca Michelena Aviñó Email & Phone Number

Mexico City, Cdmx, Mx

Milán, Lombardía, Italia

Clients: Max Mara Fashion Group (Max Mara, Marina Rinaldi, Marella, MAX&Co.), Inditex, Selenta Group.- Excel in account management; leveraging a profound understanding of client needs, goals, and challenges to ensure customer satisfaction and drive business success. My strengths lie in building robust relationships and delivering top-notch services.- Expertise extends to strategic and digital marketing proposal delivery, where I manage up to 30 consultants across various services, including paid media, creative services, SEO, content, CRM, and data. My focus has always been on optimizing results and exceeding expectations.- Monitoring and analysis; closely monitoring client performance and collecting data to assess success. This includes tracking key metrics and identifying potential areas for improvement.- Problem Solving: assisting in overcoming any obstacles or challenges we may encounter. This involves proactively and efficiently resolving issues. - Communication and feedback: maintaining constant communication to gather feedback and suggestions.

Roma Y Alrededores, Italia

Roma

- Colluded with elections team to perform vote requests from residents and temporary residents. - Participated in daily tasks and performed minor duties in collaboration with the Head of Mission.

Madrid

- Began as Account Supervisor and promoted 2 years later to Account Director, managed 4 people, was responsible for ensuring multi-departments, multi-agency synergies and multipartners.- Developed and implemented communication strategies across the digital ecosystem (owned, earned and paid), including its development, implementation, measurement and optimization. Involved in new business. - Main clients: BMW Motorrad, Enel, Visa, AXA, Carrefour, Mexico Tourism Board, Heineken, Openbank, Randstad, ICEX, FAD, Mercedes-Benz, Schweppes, Cutty Sark, Meliá Hotels Int., Burger King, Vodafone, BBVA.

Madrid Area, Spain

- Established working below a centralized accounting management model based in Detroit, then moved to local.- Managed ATL campaigns (TV, print, OOH, radio), coordinated meetings, researched competitors and SWOT analysis, presented findings and client strategies to the agency, wrote briefs, presented creative work to clients and discussed projects, defined advertising budgets and worked on day-to-day administration duties. Occasionally participated on new business pitches. - Main clients: DIGITAL+, Ron Brugal, Jeep, Barclays Bank, Plataforma de ONG de Acción Social.

Madrid Area, Spain

- Aligned with account department acting as liaised with senior account executives and agency departments; after training, link between agency and clients. Oversaw ATL campaigns (TV, print, OOH, radio) for national dealer network. - Main clients: BMW, MINI, Grupo Munreco (Viceroy, Viceroy Fashion, Sandoz y Maurice Lacroix).

Master Of Business Administration - Mba

Licenciatura, Publicidad - Rr.Pp