My role is to manage the digital marketing cross-channel strategy for customer acquisition and revenue growth. Some wins:• 30% YoY revenue growth for paid channels and increase from 3 to 3.5X ROAS• 23% increase Lead-To-Conversion % for new shoppers • 10% YoY organic traffic increase Daily duties:-Analyze and forecast media spend in paid channels: Google, Meta, Retargeting, Affiliate mkt-Customer retention and order repetition with onsite personalization and marketing automation with CDP platform Insider.io (useinsider.com) -Monitor traffic growth and channel attribution for higher optimization and performance escalation-Projects and Team management-Analyze customer funnels to spot friction and revert performance drop into new revenue streams-Analyze customer base lifetime value to create high value user segments to leverage conversion and retention

Analytics for the past 90 days: 20,6% follower growth, 85% engagement increase, and 38% higher reach.-Generate and content A/B testing on business transformation to drive follower base growth and engagement rate-Advise on sales strategy to drive prospects on LinkedIn newsfeed, Newsletter and website-Account audit and Marketing plan implementation to reach growth and financial targets-Supervise multimedia production to leverage audience engagement

-We drive business growth for retailers, E-commerce, FMCG, B2C brands and entrepreneurs with 360º digital marketing strategies leveraging their reach, relevance and customer acquisition through Social media, Emailing, PPC, SEO and content marketing.-Mentoring program for entrepreneurs and business owners to consolidate their personal brand and build an engaged community on Linkedin and Instagram-I train companies and employees on digital marketing tools such as Affiliate marketing platforms, smart use of Social media channels and email automation systems. -High performing landing pages and sales funnels to increase conversion and grow online revenue

-Marketing plan on all layers of the digital marketing ecosystem to increase online traffic and foster lead generation: SEO, Email Marketing, Twitter Marketing and Lead generation-Art Collectors Outreach to promote NFT collection launch available for sale at MakersPlace

Delivered Results on Revenue:55% online revenue growth YoYIn 2023, 59% repeated customers increasing 95% of the segment's revenue35% more purchase repetition rate114% sales growth in the United States (2nd highest market after home market)232% Email Marketing revenue growthDelivered Results on Traffic:2x Google organic traffic+134% Social media trafficResponsible for:-Onsite SEO optimization and product tagging-Sales campaigns on Google ads-Email marketing Automation-Social Media Optimization + Boosted posts-Customer Cohort analysis -UX and sales funnel optimization-Affiliate marketing

• Managed company’s digital marketing yearly plan worldwide - leading a team of 7 employees. • Defined and rolled out customer acquisition strategy and conversion throughout owned and earned digital channels.• Activated paid social, SEM, lead generation and affiliates to grow customer base.• Fueled digital retention and customer engagement by dynamizing onsite content with 360-campaigns.• Revitalised online and offline activities to accelerate growth, achieving web traffic revenue growth.• Designed content calendar and executed omnichannel campaigns focused to invigorate channels reach and conversion.• Developed CRM strategy to maximize opt-in and newsletter revenue by activating email automation (GDPR compliant).• Grew organic traffic by 15% optimizing SEO through link building, keyword analysis, and building standalone landing pages.• Boosted brand awareness and first-time visitors conversion activating influencer marketing and discount code system.

• Defined customer acquisition strategy by deploying social paid and prospecting campaigns to nurture customer base.• Set custom journeys based on brand recognition level to tackle low CVR, identifying KPI for targeted user pools. • Increased purchase repetition and AOV with retargeting ads on sale onsite events. • Supported e-commerce team on Amazon DSP quantifying marketing results and sharing A/B test learnings.• Grew online revenue 10% by optimizing the Affiliate program focusing on an 80-20 strategy with a balanced publishers mix.• Briefed the design team on developing streamlined creativities based on weekly performance and nurture team’s know-how.• Liaised with PR manager and the Community manager to grow market penetration seeding micro-influencers endorsement.

Developed editorials for magazines, coordinated photoshoots and lookbooks for fashion brands and offered personal styling services for a portfolio of VIP clients. I combined those with my 9-6 office jobs in London.

• Increased social media revenue by amplifying visibility across key channels, planning a calendar and running global challenges to maximize engagement and CTR.• Developed #TheRocketChallenge on Instagram during 30-days obtaining a 200% engagement growth and 15% revenue uplift. • Analyze brand sentiment to refine the tone of voice and posted content, increasing social interaction and posts virality. • Support the marketing team to launch the Brand Ambassadors program to accelerate customer care.

• Launched integrated JustFab #100looks campaign with +25 bloggers to promote the EU Apparel collection launch driving +500 new VIPs and out-of-stock of the head-to-toe looks they advertised.• Grew organic traffic 11% to targeted content landing pages which saw a CVR of a 9% vs 5% on the homepage.• Managed the Europe blog by analising search traffic, spot and scope new opportunities for developing high-converting content.

• Support e-commerce team to increase AOV and CVR analyzing customer funnel and assisting in checkout A/B testing.• Drove 5% revenue growth optimizing social paid campaigns and scouting most effective emailing partners for refining target segments on Facebook, Instagram and Twitter. • Maximized first-time conversion optimizing the affiliates program across remarketing, feed-driven and co-registration websites.

• Acquired and managed an international portfolio of 80+ clients from e-commerce sites to big advertisers. • Optimized CVR and online revenue by running and optimizing SEM and PPC campaigns with product integration in the company’s marketplace network. • Undertook fashion’s vertical group (Inviptus.com), as the main account manager, acquiring fashion e-tailers to run display and search campaigns, and created sponsored content pieces for the blog, driving traffic to the clients sites.

• Managed social media channels and newsletter comms, acquiring new clients for the business portfolio and nurturing database.