Blanca Romero De Balanzó Email & Phone Number

Madrid, ES

Madrid, Community Of Madrid, Spain

• My role is to manage the digital marketing cross-channel strategy for customer acquisition and revenue growth. Some wins:
• 30% YoY revenue growth for paid channels and increase from 3 to 3.5X ROAS
• 23% increase Lead-To-Conversion % for new shoppers
• 10% YoY organic traffic increase Daily duties:-Analyze and forecast media spend in paid channels: Google, Meta, Retargeting, Affiliate mkt-Customer retention and order repetition with onsite personalization and.

Analytics for the past 90 days: 20,6% follower growth, 85% engagement increase, and 38% higher reach.-Generate and content A/B testing on business transformation to drive follower base growth and engagement rate-Advise on sales strategy to drive prospects on LinkedIn newsfeed, Newsletter and website-Account audit and Marketing plan implementation to reach.

Madrid, Community Of Madrid, Spain

-We drive business growth for retailers, E-commerce, FMCG, B2C brands and entrepreneurs with 360º digital marketing strategies leveraging their reach, relevance and customer acquisition through Social media, Emailing, PPC, SEO and content marketing.-Mentoring program for entrepreneurs and business owners to consolidate their personal brand and build an.

Madrid, Community Of Madrid, Spain

-Marketing plan on all layers of the digital marketing ecosystem to increase online traffic and foster lead generation: SEO, Email Marketing, Twitter Marketing and Lead generation-Art Collectors Outreach to promote NFT collection launch available for sale at MakersPlace

Madrid

Delivered Results on Revenue:55% online revenue growth YoYIn 2023, 59% repeated customers increasing 95% of the segment's revenue35% more purchase repetition rate114% sales growth in the United States (2nd highest market after home market)232% Email Marketing revenue growthDelivered Results on Traffic:2x Google organic traffic+134% Social media.

Madrid

Madrid

London, United Kingdom

• Managed company’s digital marketing yearly plan worldwide - leading a team of 7 employees.
• Defined and rolled out customer acquisition strategy and conversion throughout owned and earned digital channels.
• Activated paid social, SEM, lead generation and affiliates to grow customer base.
• Fueled digital retention and customer engagement by dynamizing onsite content with 360-campaigns.
• Revitalised online and offline activities to accelerate growth, achieving web traffic revenue growth.
• Designed content calendar and executed omnichannel campaigns focused to invigorate channels reach and conversion.

London, Reino Unido

• Defined customer acquisition strategy by deploying social paid and prospecting campaigns to nurture customer base.
• Set custom journeys based on brand recognition level to tackle low CVR, identifying KPI for targeted user pools.
• Increased purchase repetition and AOV with retargeting ads on sale onsite events.
• Supported e-commerce team on Amazon DSP quantifying marketing results and sharing A/B test learnings.
• Grew online revenue 10% by optimizing the Affiliate program focusing on an 80-20 strategy with a balanced publishers mix.
• Briefed the design team on developing streamlined creativities based on weekly performance and nurture team’s know-how.

London, Reino Unido

Developed editorials for magazines, coordinated photoshoots and lookbooks for fashion brands and offered personal styling services for a portfolio of VIP clients. I combined those with my 9-6 office jobs in London.

Barcelona Y Alrededores, España

• Increased social media revenue by amplifying visibility across key channels, planning a calendar and running global challenges to maximize engagement and CTR.
• Developed #TheRocketChallenge on Instagram during 30-days obtaining a 200% engagement growth and 15% revenue uplift.
• Analyze brand sentiment to refine the tone of voice and posted content, increasing social interaction and posts virality.
• Support the marketing team to launch the Brand Ambassadors program to accelerate customer care.

Barcelona Y Alrededores, España

• Launched integrated JustFab #100looks campaign with +25 bloggers to promote the EU Apparel collection launch driving +500 new VIPs and out-of-stock of the head-to-toe looks they advertised.
• Grew organic traffic 11% to targeted content landing pages which saw a CVR of a 9% vs 5% on the homepage.
• Managed the Europe blog by analising search traffic, spot and scope new opportunities for developing high-converting content.

Barcelona Y Alrededores, España

• Support e-commerce team to increase AOV and CVR analyzing customer funnel and assisting in checkout A/B testing.
• Drove 5% revenue growth optimizing social paid campaigns and scouting most effective emailing partners for refining target segments on Facebook, Instagram and Twitter.
• Maximized first-time conversion optimizing the affiliates program across remarketing, feed-driven and co-registration websites.

Barcelona Y Alrededores, España

• Acquired and managed an international portfolio of 80+ clients from e-commerce sites to big advertisers.
• Optimized CVR and online revenue by running and optimizing SEM and PPC campaigns with product integration in the company’s marketplace network.
• Undertook fashion’s vertical group (Inviptus.com), as the main account manager, acquiring fashion e-tailers to run display and search campaigns, and created sponsored content pieces for the blog, driving traffic to the.

Barcelona Y Alrededores, España

• Managed social media channels and newsletter comms, acquiring new clients for the business portfolio and nurturing database.

Master Of Science - Ms, Fashion Analytics And Forecasting

Fashion Communication

Postgrade Degree, Fashion Journalism And Communication 3.0.

Licentiate Degree, Advertising And Public Relations Management

Activities and Societies: Equipo de prensa en la V edición de los Goliads UAO CEU Awards. Redacción y producción gaceta universitaria Cara.

Licentiate Degree, Journalism