- Manage social content strategy to align with prioritized themes and story lines for prioritized cohort engagement, marketing campaigns, and key events -Develop social content calendars and oversee creation of new assets such as videos, blogs, social tiles-Manage worldwide IBM social channels- IBMz Systems and IBM LinuxONE-Attend key IBM events virtually and onsite to execute social activities with IBM thought leaders and external social influencers and increase reach, engagement, and lead generation through social amplification-Use social listening to understand buyer group, market dynamics and market opportunity-Social Influencer relationship management-Manage social channels for WW accounts for IBM z Systems & LinuxONE -Facilitate Google Hangouts, Twitter Chats with Subject Matter Experts.(SME's)

• Worked across multi-disciplinary team of product/portfolio and campaign managers, digital strategists and agencies to develop a full social media strategy in Latin America tailored to the audience and buyer journey.• Supported Latin America marketing teams in quarterly priorities; activated social campaign plan that incorporated blogs, videos and images; developed the quarterly social content calendar.• Oversaw the asset development and local translation across internal and external channels in Portuguese and Spanish.• Researched audience, competitive analysis, content amplification and distribution plan.• Enabled IBMers and SME’s to increase social eminency through virtual training sessions.• Managed worldwide IBM social channels.• Used social analytics and metrics to assess gaps and identify new social strategies to better align with business goals.

Social Media Community Manager for Microsoft Research creative project at FUSE Labs, Socl, a Social Media Network. • Implemented Social Media strategies for engagement and community building for a social network built by FUSE Labs engineers, a division of Microsoft Research.• Collaborated with design team and engineers in facilitating a better user experience.• Initiated a training program to assist users in best practices on the platform.• Communicated with users on a daily basis to ensure a positive customer experience.

• Integrated digital marketing strategy for companies which generated online appointments & leads through the implementation of funnel strategies including custom forms, optin and landing pages, optimized blog posts and more.• Management of all technical aspects of CMS platform (WordPress)• Optimization of content for organic search to place client in top Google and Local Search positions. Producer of educational medical library via video and blog posts.• Paid Media campaigns in social platforms and Google Ad Words.• SEO strategies, Keyword research, competitive analysis, content optimization • Offline marketing strategies: Reputation management and optimization in Local Directories.• Coverage of experiential marketing through live social media during events.• Consulting based on metrics and KPIs and social listening.

This is the official South Florida Chapter for Latinos in Social Media (#LATISM), the largest organization of Latinos engaged in Social Media. http://latism.org

Board Member of Social Media Club South Florida

Qualifications Summary: 1) Played leadership role in managing foreign investor’s capital yielding 50% return on investment.2) Project manager/co-owner for a 24 unit condominium conversion project in South Beach including preparing condominium documents, sales, marketing, pro-forma financial projections and management of condominium association.3) Reduced per unit maintenance and construction costs by quantifying costs, detailed accounting and inventory controls.4) Produced 100% of Projects on time. 5) Track record of exceeding goals and building successful operations in every assignment.6) Responsible and Signature for managing revenue exceeding $7 million in sales.7) Web 2.0 marketing strategiesResponsible for:-Overseeing all functions and activities within real estate service company, Business Development,Marketing,Client Service,Operations,HR,Regulatory Compliance-Consultant/advisor to client companies in order to provide expertise and support on real estate decisions and mortgage purchases. -Product presentations and negotiations. -Operational Strategies.