- Responsible for achieving strategic objectives per customer – i.e. %UPG, %USG, %UVG, %MS- Building long term partnership with the customer.- Responsible for the promotional strategy per customer, and promotional execution (including trade budget management, range and space optimization).- Responsible for managing customer negotiations in relation to Unilever commercial strategy and the customer trading terms.- Implementation and ongoing management of the category strategy per customer.- Responsible for developing customer new product launch plans and ensuring successful implementation.- Continuous improvement in the management of the account by identifying opportunities for efficiency and profitability and overall improvement in the management of categories.- Responsible for the high performance of the team in One projects and part of the Data Driven Squad.

- Led business plans for Spain.- Responsible for the brand P&L & profitability. - Responsible for the volume forecasting, financial updates, key indicators and drivers of brand performance (6P’s). Monitorization of brand performance to implement appropriate plan changes.- Led the Brand audit, Jobs to be done, Activity plans, Scorecards & in-market pricing.- Responsible for the brand activity and measurable objectives. - Led integrated Brand Marketing Plan development and deployment.- Responsible for the innovation strategy/plan & EU roll out projects.- Responsible for launch management; building launch plans and channel strategies (promotions, media and POS materials). - Responsible for Brand Communications: creating comms plan & adapting global advertising, complying with local regulations. Activation advertising /tactical local copy, allocation of media budget within AP parameters, maximize PR & Sponsorship. Brand approval of key brand elements (ie. VO, Print, POS) and consumer promotions in close collaboration with creative agencies and global marketing.- Responsible for handling the media planning / media agency across all the projects of the brand.- Led the digital marketing plan of the brand along the new digital transformation framework.- Led the engagement of key customers alongside Sales teams.- Led the long-term strategy and development of premium fragrances segment across channels. - Together with Trade, setting of national level brand KPI’s and working on relevant plans for key customers and channels.- Responsible for the high performance of the team.

- Integrated Business Marketing Plan development, for local (Project Leader) & global Brands.- Responsible for the brand P&L & helping drive BPC profitability.- Led the volume forecast, financial updates and key indicators performance to implement appropriate changes.- Market, competitors & performance analysis, solutions recommendation and improvements implementation to meet annual targets.- Brand Purpose translation into local actions. Brand activity and measurable objectives proposal.- Responsible for the Brand Comms: Media budget allocation, planning across all the brand projects, including PR & Sponsorhips, Brand Key Elements approvals (VO, Print, POS)....- National Level Brand KPI's setting and Key Customers plans creation, engaging with them alongside Sales Team.- Responsible for the high performance of the SCL team and leading the Hygiene Innovation Squad.- Brand representation in internal meetings (strategic reviews, sales meetings, customer plans)...- Brand representation in the strategic business discussion forums (CCBTs & BLTs).- Head of cross company projects: IBP Champion + Innoflex PMU Leader

Ramondin is the worldwide leading manufacturer of capsules for wine, liquor, oil and champagne with production plants in the main wine areas of the world: Spain, France, Argentina and USA. Reporting directly to the CCO, I am responsible for:- Developing the Marketing Plan, including Rebranding, NPDs.- Leading the market and competitors analyse to elaborate mid and long term strategies- Designing the Value Proposal of 5 product lines for 6 markets, with total annual revenue of more than 100M€.- Designing the right cost and pricing strategy, in order to ensure consistency between financial goals and the competitive position, which allowed an increase in the relative margin by 6.6%.- Developing a market segmentation and targeting based on the returns, the different types of channels and establishing the criteria to be met to reach the target.- Creating Account Plans for Key Customers such as LVMH, Pernod Ricard or Diageo, allowing to increase their order size by 33%.- Coordinating marketing programs, materials and assets and ensuring them to the worldwide Commercial Teams.- Managing forecast, budgets and objectives to achieve for each of the products.- Developing business reports related to the KPIs (Sales force, Management Boards, Council and investors).

Point Of Sale Representative - Instant Consumption clients (Groceries, Convenience, Petrol Stations, Tobacco shops, etc.)Location: Alava & BurgosManaging a portfolio of 500 clients, I had the following functions and responsibilities:- Assure a perfect execution of innovation and new product launches at the POS.- Negotiate with clients to achieve the best visibility and the best placement forour brands.- Implement optimal assortment / Must Sku List and list new products.- Negotiate and implement promotion specific plans and place Merchandisingmaterials.- Identify short and midterm growth opportunities with clients and collaborateclosely with the local distributors in order to implement win-win initiatives.

Product Management - Meals (Cheese & Grocery) - Brands: Philadelphia, El Caserío, Kraft, RoyalManagement of projects within the Cheese & Grocery category: New Product Development, Promotion, Pack Change, Productivity, Quality Improvement, Delists:- Definition and coordination of scopes, goals, timings, tasks and resource requirements. Definition of monitoring methods and corrective actions for all intern functions, nationally and internationally.- Direct launch of 4 products in the Spanish market: Philadelphia Herbes de Provence, El Caserío Divertiras, El Caserío Burger Slices, Royal Ice Cream.- Managed 360º promo campaigns, specially to gain penetration, visibility and a 20% rotation increase.- Productivity projects saved FFY more than 520k€ and 2.8M€ for both local and international brands.

Internship at FMCG Marketing Department, for the Garnier Hair Color brands (Olia, Color Sensation, Nutrisse & Belle Color):- Supporting actions: Promotions, launches, Trade, PLV, POS materials design.- Budget management and control. Direct relationship with suppliers.- Operational Control: Competence and sales analysis.- Daily coordination with agencies and other departments.