Blanca Vicho Sánchez Email & Phone Number

Basque Country, Spain

- Responsible for achieving strategic objectives per customer – i.e. %UPG, %USG, %UVG, %MS- Building long term partnership with the customer.- Responsible for the promotional strategy per customer, and promotional execution (including trade budget management, range and space optimization).- Responsible for managing customer negotiations in relation to Unilever commercial strategy and the customer trading terms.- Implementation and ongoing management of the category strategy per customer.- Responsible for developing customer new product launch plans and ensuring successful implementation.- Continuous improvement in the management of the account by identifying opportunities for efficiency and profitability and overall improvement in the management of categories.- Responsible for the high performance of the team in One projects and part of the Data Driven Squad.

Barcelona Y Alrededores

- Led business plans for Spain.- Responsible for the brand P&L & profitability. - Responsible for the volume forecasting, financial updates, key indicators and drivers of brand performance (6P’s). Monitorization of brand performance to implement appropriate plan changes.- Led the Brand audit, Jobs to be done, Activity plans, Scorecards & in-market pricing.- Responsible for the brand activity and measurable objectives. - Led integrated Brand Marketing Plan development and deployment.- Responsible for the innovation strategy/plan & EU roll out projects.- Responsible for launch management; building launch plans and channel strategies (promotions, media and POS materials). - Responsible for Brand Communications: creating comms plan & adapting global advertising, complying with local regulations. Activation advertising /tactical local copy, allocation of media budget within AP parameters, maximize PR & Sponsorship. Brand approval of key brand elements (ie. VO, Print, POS) and consumer promotions in close collaboration with creative agencies and global marketing.- Responsible for handling the media planning / media agency across all the projects of the brand.- Led the digital marketing plan of the brand along the new digital transformation framework.- Led the engagement of key customers alongside Sales teams.- Led the long-term strategy and development of premium fragrances segment across channels. - Together with Trade, setting of national level brand KPI’s and working on relevant plans for key customers and channels.- Responsible for the high performance of the team.

Barcelona Y Alrededores, España

- Integrated Business Marketing Plan development, for local (Project Leader) & global Brands.- Responsible for the brand P&L & helping drive BPC profitability.- Led the volume forecast, financial updates and key indicators performance to implement appropriate changes.- Market, competitors & performance analysis, solutions recommendation and improvements implementation to meet annual targets.- Brand Purpose translation into local actions. Brand activity and measurable objectives proposal.- Responsible for the Brand Comms: Media budget allocation, planning across all the brand projects, including PR & Sponsorhips, Brand Key Elements approvals (VO, Print, POS)....- National Level Brand KPI's setting and Key Customers plans creation, engaging with them alongside Sales Team.- Responsible for the high performance of the SCL team and leading the Hygiene Innovation Squad.- Brand representation in internal meetings (strategic reviews, sales meetings, customer plans)...- Brand representation in the strategic business discussion forums (CCBTs & BLTs).- Head of cross company projects: IBP Champion + Innoflex PMU Leader

Laguardia, País Vasco, España

Ramondin is the worldwide leading manufacturer of capsules for wine, liquor, oil and champagne with production plants in the main wine areas of the world: Spain, France, Argentina and USA. Reporting directly to the CCO, I am responsible for:- Developing the Marketing Plan, including Rebranding, NPDs.- Leading the market and competitors analyse to elaborate mid and long term strategies- Designing the Value Proposal of 5 product lines for 6 markets, with total annual revenue of more than 100M€.- Designing the right cost and pricing strategy, in order to ensure consistency between financial goals and the competitive position, which allowed an increase in the relative margin by 6.6%.- Developing a market segmentation and targeting based on the returns, the different types of channels and establishing the criteria to be met to reach the target.- Creating Account Plans for Key Customers such as LVMH, Pernod Ricard or Diageo, allowing to increase their order size by 33%.- Coordinating marketing programs, materials and assets and ensuring them to the worldwide Commercial Teams.- Managing forecast, budgets and objectives to achieve for each of the products.- Developing business reports related to the KPIs (Sales force, Management Boards, Council and investors).

Madrid Y Alrededores, España

Point Of Sale Representative - Instant Consumption clients (Groceries, Convenience, Petrol Stations, Tobacco shops, etc.)Location: Alava & BurgosManaging a portfolio of 500 clients, I had the following functions and responsibilities:- Assure a perfect execution of innovation and new product launches at the POS.- Negotiate with clients to achieve the best visibility and the best placement forour brands.- Implement optimal assortment / Must Sku List and list new products.- Negotiate and implement promotion specific plans and place Merchandisingmaterials.- Identify short and midterm growth opportunities with clients and collaborateclosely with the local distributors in order to implement win-win initiatives.

Madrid Y Alrededores, España

Product Management - Meals (Cheese & Grocery) - Brands: Philadelphia, El Caserío, Kraft, RoyalManagement of projects within the Cheese & Grocery category: New Product Development, Promotion, Pack Change, Productivity, Quality Improvement, Delists:- Definition and coordination of scopes, goals, timings, tasks and resource requirements. Definition of monitoring methods and corrective actions for all intern functions, nationally and internationally.- Direct launch of 4 products in the Spanish market: Philadelphia Herbes de Provence, El Caserío Divertiras, El Caserío Burger Slices, Royal Ice Cream.- Managed 360º promo campaigns, specially to gain penetration, visibility and a 20% rotation increase.- Productivity projects saved FFY more than 520k€ and 2.8M€ for both local and international brands.

Madrid Y Alrededores, España

Internship at FMCG Marketing Department, for the Garnier Hair Color brands (Olia, Color Sensation, Nutrisse & Belle Color):- Supporting actions: Promotions, launches, Trade, PLV, POS materials design.- Budget management and control. Direct relationship with suppliers.- Operational Control: Competence and sales analysis.- Daily coordination with agencies and other departments.

Bilingual Bachelor Of Business Management And Administration (Bma), Empresa, Gestión, Marketing Y Disciplinas Afines

Master In Digital Marketing & E-Commerce

60 ECTS

Business Management Program

40 ECTS (960h)

Baccalaureat, Ccss & Ccee, Sobresaliente

Compulsory Education