Blanca Villamía Uriarte Email & Phone Number

Pozuelo De Alarcón, Comunidad De Madrid, España

Currently leading the product marketing efforts for a new business unit in Orange (Insurance and Health business), driving strategic initiatives, managing the entire product lifecycle and creating go-to-market plans for innovative solutions for both segments (B2C & B2B).- Cross-functional Collaboration: Collaborating with cross-functional teams, including engineering, design, marketing & comms, and sales, to align product strategies, ensure smooth product launches, and drive business results through effective communication, coordination, and teamwork-User-Centric Design: Applying user-centered design principles to create intuitive and seamless user experiences (UX) for digital products, leveraging user feedback, usability testing, and data-driven insights to optimize product usability and satisfaction.- Product Positioning and Messaging: Developing compelling product positioning and messaging strategies, articulating product value proposition, benefits, and differentiators, and creating marketing materials to support product launches and sales efforts.- Marketing Campaigns and Demand Generation: Creating and executing targeted marketing campaigns to generate demand, increase brand awareness, and drive lead generation for the new business unit, utilizing various marketing channels and tactics- Innovation and Adaptability: Embracing a proactive and innovative mindset, staying updated with industry trends and market dynamics

Madrid Y Alrededores, España

I created and lead the initiative “Young people with a future” within Fundacion Orange, giving young people at risk of exclusion the opportunity to learn and develop through digital and improving their employability.=> Analysis, positioning and development of Solidarity FabLabs initiative in Spain: I work strategically with the national FabLab (Laboratories of Digital Fabrication) ecosystem. o Breakers programme: Implementing an educational program for young people with a high risk of social exclusion in Spanish maker-spaces or FabLabs - More than 1.200 youngsters trained and more than 130 Social entities evolved - 100% of social educators and 85% of youngsters recommended the experienceo GarageLab programme: creating mini FabLabs in Second Chance Schools and schools where Basic Vocational Training is taught (the most vulnerable young people in the educational system). - more than 750 students and 100 teachers involved - 100% of the teachers and more than 90% of students recommended participating in GarageLab - The number of early dropouts has been reduced by 8.42 pp.=>Creating a community: publicating reports, developing national events for professionals and young people, creating an online platform with toolkits and learning activities=>Creating synergies with Third Parties to generate employment opportunities for vulnerable young people: Ex: Special training course for gypsies on fiber optic network installation created together with Magtel Foundation & Secretariado Gitano Foundation => over 60% have found a job.

Madrid Y Alrededores, España

=> Project Manager of the initiative “Together with Autism”. • Coordination & Development of digital tools and projects for people with autism and promotion R&D in close collaboration with universities, entities and business expert on autism. (Plan Avanza & others)• Responsible for the creation of the 1st free and online course on apps & autism. Putting together the major national network of experts on autism and technology• Training more than 1500 professionals on Autism & Technology in Spain and Poland• Participating in the creation of the 1st International Conference on Innovative Technologies for Autism Spectrum Disorders (ITASD) together with Adapta Foundation & Autism Speaks• Collaborating in the development of awareness campaigns of autism to the general public (special campaigns on social networks, shortfilms, videos…)=> Deputy Director of the eEspaña report. An annual report on the development of the Information Society in the country • I coordinated the participation of different research groups (from universities, consulting companies and the public sector) to extract the most relevant information of the evolution of Information Society in Spain, in a European context, by developing indicators, benchmarking the performance of Spanish regions and analysing sectorial markets.

Implementing the developer ecosystem and launching mobile pilots for eHealth systems which later resulted in commercial products. Coordinating Nokia Training Programmes for developers and people from the SW communityPartnered with key industry players to introduce in the market a new product category (apps) Launched new co-branding and product offers from third-party suppliers

Program For Social Innovation And Sharing Economy

International Cooperation And Digital Project Management

Master'S Degree, Telecommunications Engineering

Activities and Societies: Satelec (Foro de empleo y tecnología) Ingeniería sin Fronteras Grupo Musical Delta NoEsCulpaNuestra (grupo de.