Maxime Blanchet Email & Phone Number

Paris, Fr

France, Paris Area

Development and optimization of the functionalities of Fnac and Darty search engines- Improved scoring strategies for a multi-catalog and omni-channel environment- Exploration and implementation of machine learning features, including learning to rank, to improve results- Redesigned the user experience of results pages, including new header design, filters, and product blocks- Conducted proof of concept and A/B testing for internal features and partner solutions- Developed the search back-office, including synonyms, product push, and merchandising- Monitored performance metrics such as conversion, sales/visit, clicks, position, and click-through rate- Acted as a data quality reference for the organization.

Paris Area, France

- Increased revenue through monetization of high-potential search keywords- Improved results ranking and user experience through front office integration- Streamlined data referencing processes for optimal performance- Implemented geo-targeted mobile auto-completion for improved user experience

Bordeaux Region, France

Optimization of the e-commerce search engine- Enhanced search functionality through migration to new technical platform- Improved results relevance through algorithm redesign and data optimization- Streamlined user experience on both PC and mobile sites- Implemented search merchandising tools for optimization

Bordeaux Region, France

Redesigned and reorganized product data to increase usability- Implemented new categorization system to group products by type- Developed product sheet data models- Selected key attributes to be used as search filters- Established guidelines for product data enrichment- Project experience: created middle and back office tools such as automated product sheet creation and data management tools- Solved challenge of maintaining data integrity while handling a high volume increase (integration of products on the marketplace)

Bordeaux Region, France

Created IT product sheets with technical and marketing descriptionsCommunicated operational updates and commercial offers to stakeholdersImplementied a customer review tracking system for product quality monitoring, used it in supplier negotiations.

- Contributed to business growth through market research, identification of market entry keys and potential risks.- Developed informative materials such as economic model documentation and product sheets.- Prepared commercial proposals by summarizing customer needs, presenting solutions and creating quotes. Clients included Tarbes Town Hall, Vinci car parks, and Subway.

Paris Area, France

- Conducted ad hoc, qualitative and quantitative studies, including the creation of web questionnaires and customer validation through pre-distribution testing.- Managed ongoing research projects by monitoring field progress, providing investigator direction, and ensuring adherence to deadlines.- Performed data processing and prepared study summaries and reports.- Maintained strong customer relationships by taking briefs, presenting results, and offering recommendations. - Clients included Kraft Foods, Colgate Palmolive, Pernod-Ricard, and Lotus.

- Developed commercial materials.- Organized the annual business developper meeting- Conducted market research

Master 2 En Marketing Et Stratégie D'Entreprise, Marketing, Management, Commerce

Activities and Societies: Dernière année effectuée à l'ESEC Barcelona, Organisation de l'European Boardstock 2005 : compétition de Wakeboard

Classes Préparatoires

Baccalauréat, Baccalauréat