Helping businesses realize their full online potential and grow their sales through effective digital marketing strategies:• Custom Website Development• Marketing Strategy• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Advertising• Social Media Strategy• Video Marketing• Display Advertising• Content Marketing• eCommerce• Email Marketing• Lead Generation

• Wrote and executed 32 page annual sales & marketing plan, which is the guiding document outlining the strategic direction and tactics for all departments• Managed $500,000 marketing budget spending• Managed and led all marketing initiatives which contributed to record revenue growth of 15-20% each year over the last three years • Sought new co-operative marketing opportunities with local businesses, events and other groups. These reduced our marketing expenses while providing a… Show more • Wrote and executed 32 page annual sales & marketing plan, which is the guiding document outlining the strategic direction and tactics for all departments• Managed $500,000 marketing budget spending• Managed and led all marketing initiatives which contributed to record revenue growth of 15-20% each year over the last three years • Sought new co-operative marketing opportunities with local businesses, events and other groups. These reduced our marketing expenses while providing a boost to our partner’s marketing efforts and provided aligned messaging across the community.• Built relationships with the tourism business community, ensuring marketing best practices are met and marketing issues are solved• Managed the Visitor Services team and the operation of the Abbotsford Visitor Centre• Designed and managed the Sport & Event Support Program for event organizers and local sport organizations, which was crucial in selling the community for prospective events, as well as enhancing the experience of local events including the Abbotsford Airshow, Abbotsford Tulip Festival and over 60 local sporting events around the community • Led event bidding initiatives with local sport organizations and other stakeholders, including Hockey Canada’s Telus Cup, CSSHL Championships, and National Volleyball Championships.• Sought and implemented new channels for data collection within the community. These include working with hotels, event organizers, and other groups to collect insight on visitor behaviour and interests during pre-trip planning and while in destination. The data allowed us to better target prospective visitors and build our consumer database.• Represent Abbotsford as part of the Fraser Valley Group regional marketing co-op with Chilliwack, Langley, Mission, Harrison Hot Springs, and Hope. This group works collaboratively together on annual $120,000 marketing campaigns designed to inspire travel to the region Show less

• Manage and lead all digital marketing initiatives• Manage social media channels for all Central City brands• Coordinate all events, including product launches, festivals and sponsorships• Oversee the Central City order desk• Manage the tasting program, including application process and outsourcing• Handle all incoming sponsorship requests• Developed and lead the Central City Merchandiser program

• Coordinated product deliveries to various accounts around British Columbia, maintaining relationships with various accounts and was the point-of-contact for any product orders• Supported the various territory managers with coordinating samples, displays, tastings and events• Ran daily, weekly and monthly sales reports, pulling insights from each sales channel• Built excel databases for various metrics across the three main sales channels• Acted as Accounts Receivable for all… Show more • Coordinated product deliveries to various accounts around British Columbia, maintaining relationships with various accounts and was the point-of-contact for any product orders• Supported the various territory managers with coordinating samples, displays, tastings and events• Ran daily, weekly and monthly sales reports, pulling insights from each sales channel• Built excel databases for various metrics across the three main sales channels• Acted as Accounts Receivable for all accounts owing• Managed the tasting program, including application process and outsourcing• Managed private keg sales to public• Input all sales into BC LDB database Show less

• Coordinate detailed familiarization tours for prospective meeting planners from domestic and international markets• Manage budget for all familiarization tours and events• Assist convention services team with various projects• Support Sales Managers of all markets with various communications and projects• Maintain relationships with suppliers and member-partners

• Write copy for various email campaigns and newsletters• Track and enter media coverage of Vancouver into Tourism Vancouver database• Responsible for hitting target media coverage from key markets• Assist the Travel Media Specialists with various tasks, including welcome kits for incoming media• Occasionally host media, creating itineraries based on wants and needs of the journalist• Liaise with incoming media• Pull quotes and save top articles for future marketing… Show more • Write copy for various email campaigns and newsletters• Track and enter media coverage of Vancouver into Tourism Vancouver database• Responsible for hitting target media coverage from key markets• Assist the Travel Media Specialists with various tasks, including welcome kits for incoming media• Occasionally host media, creating itineraries based on wants and needs of the journalist• Liaise with incoming media• Pull quotes and save top articles for future marketing resources Show less

• Contracted to perform research on current organizational model to explore any opportunities to improve the business model, then follow up with recommendations• Developed Corporate Social Responsibility template for meeting planners to use for future meetings and events in Vancouver• Wrote and edited newsletters for future convention delegates and meeting planners from Canada, United States, and International destinations• Managed the input of data, including client contacts… Show more • Contracted to perform research on current organizational model to explore any opportunities to improve the business model, then follow up with recommendations• Developed Corporate Social Responsibility template for meeting planners to use for future meetings and events in Vancouver• Wrote and edited newsletters for future convention delegates and meeting planners from Canada, United States, and International destinations• Managed the input of data, including client contacts, account profiles, RFPs and proposals in the CRM database Show less

• Engage with guests providing excellent service in a welcoming environment • Perform entertaining and informative tours of Vancouver from the viewing deck • Manage merchandise and retail desk • Operate ticket desk handling cash and working with ticketing system

Summer contract position:• Provided PR for Stanley Park Brewery through strategic social media campaigns• Coordinated marketing activations at various events around the Lower Mainland• Executed tastings around Vancouver to raise brand awareness• Engaged with current customers through various social media channels

• Interacted with guests regarding market dinners, market tours, and general reservations• Performed general office duties including photocopying, daily cash outs, and errands• Organized paid and outstanding invoices• Managed the office over weekends

• Met high demands while under pressure• Managed inventory and stock• Worked closely with top management and owners• Provided new ideas and procedures to better the business

• Maintained a high attention to detail• Worked in a team environment• Kept an efficient station through self-managing • Organized team building events

• Contributed to the weekly Grant MacEwan University newspaper• Met strict deadlines• Managed and organized story ideas• Researched databases and other sources, including interviewing

• Worked closely with customer relations during University sporting events• Maintained high standard for customer experience• Managed and organized beverage stands at sporting events• Responsible for enforcing rules and regulations, including in-game procedures

• Worked professionally under high amounts of stress• Responsible for executing proper procedures set by management• Organized work area to maximize efficiency