- Drive and management of the entire digital marketing ecosystem, including website (Drupal), SEO (Google Tools + SEMRush), marketing automation, CRM (Salesforce), and email marketing (SF Marketing Cloud).Projects:Google Ads - Salesforce implementation.Salesforce - WhatsApp implementation.Website optimization: design new forms to reduce clicks and improve user experience. Landing pages creation and optimization.360 SEO strategy implementation.Website heat map (CrazyEgg) and Schema implementation.Google Analytics 4 implementation.Design and creation of the new corporate website of La Salle. - Design, build and maintain an organic presence in collaboration with my team and the Content & Communications Manager. - Design and implement optimized, customer-centric user journeys to increase engagement, lead conversions, and audience retention. After one year:· Website visits increased by up to 25%.· Website conversion increased by up to 60%.- Translate digital marketing strategies into campaign briefs for marketing teams and external stakeholders (mainly digital agencies).- Manage the budget and its performance to maximize the return on investment.- Definition of the KPIs and management of the measurement and reporting throughout the campaign lifecycle.- Design, build, and run experiments using a growth framework to prioritize and measure the impact of work, turning insights into action.

- Created engaging and bespoke mobile-native content, including short and long-form videos for all Social Media channels. Implementation of new formats like Instagram live.- Developed a Social Media plan to grow our presence and improve our brand reputation. Adoption of new channels like Twitch.- Coordinated the communication response to the COVID-19 outbreak, designing both messages and visual content through multiple channels.- Monitored KPIs for measuring success and guiding future campaign decisions.- Led the onsite content & SEO strategy, creating engaging online content to drive traffic, engagement, leads, and sales.- Edition of video and image via Adobe Suite (Premiere Pro, Photoshop, Illustrator).

- Managed advertisement time for La Liga Santander football matches.

- Designed, planned, and executed a Social Media Strategy, focused mainly on paid campaigns. Achievement of 100K organic revenue using alternative platforms like Quora.- Created engaging content based on in-depth research leveraging SEMRush and Google Analytics data, social listening, and secondary tools.- Managed Paid Social Media campaigns on Facebook, Instagram, Linkedin, and Twitter. In a year Social Media became the third sales channel.- Measured, reported, and analyzed the campaign performances across channels. Managed and optimized monthly budget for Paid Social Media campaigns in multiple countries.

- Created and managed brand presence in social communities. Used tools like Facebook Live and Groups to create a proactive legion of fans to support sales and generate stronger connections with the brand.- Used organic channels to deliver high-level traffic and increase website growth. Social Media became the 2nd web traffic source within a year.- Created organic, boosted, and paid content.- Attended live events in a journalist and Social Media capacity.

- Defined the strategy and executed growth plans across numerous channels emphasizing user acquisition efforts and growth loops. 10K registered users by the end of the first year.- Created engaging visual content for both social media and the website and defined a SEO strategy for different target audiences, including extensive keyword research.- Managed day-to-day brand presence in social communities (mainly on Facebook, Twitter, Linkedin, and Quora), sharing relevant content, promoting discussion, and encouraging user interactions.- Monitored industry technologies and platforms in digital marketing. Benchmark against market leaders and tracking trends.- Measured and reported performance via Google Analytics and in-house tools, providing insights and guidance to campaign leads. - Managed the BIMCommunity website. Reviewed and maintained the site performance and visibility, working with our IT team to refine the UX and conversion rate performance. Attendance as Media Partner at the most influential European BIM events like BIM Expo, Barcelona Building Construmat, buildingSMART International Summit, Bimtecnia, EUBIM, PtBIM, European BIM Summit, BIM Forum, Lean Construction Barcelona, Infrabim.

- Designed a website using WordPress. Managed the site content and visibility, working to improve conversion rate performance.- Created content across different platforms such as the website and social media.- Promoted new business opportunities, mainly on social media, and pioneered new channels and platforms (Foursquare, Yelp) for engaging with potential prospects.- First-hand care for clients and customers, via email, phone, and website. Accurate strategy to answer their reviews on platforms like Booking, Expedia, TripAdvisor, or Google.- Edited images and videos via Adobe Suite (Premiere Pro, Photoshop, Illustrator).- Promoted educational and cultural activities within the literature industry. The aim was to engage customers with the literary spirit of the project and also preserve the cultural legacy of Catalan writers such as Joan Brossa or Mercè Rodoreda.

- Edited cultural texts.

- Crafted and managed editorial calendars, aligned with SEO principles. Organic web traffic increased up to 5% in four months.- Curated and created brand content to grow awareness and seduce potential customers.- Experienced working with HTML and CSM platforms like WordPress.

- Promoted and managed cultural activities for the festival (including concerts, screenings, cultural exhibitions, and collaboration with trending artists).- Edited content for the MECAL catalog, both in English and Spanish.- Identified top-notch promotional opportunities within the Film Industry.

- Researched and identified content opportunities from daily hot topics and trends.- Wrote news for the digital edition of Betevé Notícies.- Created audiovisual content for the website together with the comms team.