Blane Huppert, Mba

Blane Huppert, Mba Email and Phone Number

Director, University Business Collaboration Center @ University of Wisconsin-River Falls
Saint Paul, MN, US
Blane Huppert, Mba's Location
Greater Minneapolis-St. Paul Area, United States
Blane Huppert, Mba's Contact Details

Blane Huppert, Mba personal email

n/a

Blane Huppert, Mba phone numbers

About Blane Huppert, Mba

I am a coalition builder who brings people together by discovering their truth and finding commonalities. My goal is resolution. The quickest way to achieve resolution is to confront reality and adjust. My insights background helps identify those realities; my communications background and skill for storytelling helps execute a strategy of change.Storytelling in BusinessA story starts with an idea. An impactful story focuses the idea with a point of view. An action-driving story adds relevant data, elicits memories from the past and bonds itself to a core truth. When a story is crafted correctly, an idea supported by data and truth can lead to sustainable profitable growth.♦ MARKETING STRATEGIST: Create Actionable Marketing Solutions built on addressing customer needs and achieving business goals♦ INSIGHTS GENERATOR: Create Actionable Insights from customer, industry and company data to achieve Profitable Growth♦ CONTENT DELEVOPER: Create impactful strategic messaging based on key business goals targeted on Customer needs♦ BRAND LEADER: Build powerful profitable brands by focusing on customer needs and creating unique value propositionsIn addition to my marketing roles in Content Creation, Insights Generation, and Brand Leadership at 3M, I have worked as:★ Grant Writer (3M, Government R&D Contracts)★ Congressional Campaign Communications Director (Jim Harsdorf WI-3)★ Product and Segment Marketing (Furon Company, now owned by St. Gobain)★ TV Reporter / Agribusiness Director (KAAL Television – ABC Affiliate)Myers-Briggs: ENTPStrengths Finder: Strategic, Input, Activator, Woo, CommandMarketing Leadership | Marketing Strategy | Insights Generation | Market Research | Content Creation | Focus Groups Moderator | Survey Design | Script Development | Facilitation | Interviewer | Innovation | Analytics | Segmentation & Persona Development | Campaign Development | Brand Development | Brand Management | Process Design | Change Management | B2B | Channel Marketing | Distribution Analysis | Content | Thought Leadership | Ally | GeocacherContact me at blanehuppert@gmail.com

Blane Huppert, Mba's Current Company Details
University of Wisconsin-River Falls

University Of Wisconsin-River Falls

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Director, University Business Collaboration Center
Saint Paul, MN, US
Website:
wisys.org
Employees:
27
Blane Huppert, Mba Work Experience Details
  • University Of Wisconsin-River Falls
    Director, University Business Collaboration Center
    University Of Wisconsin-River Falls
    Saint Paul, Mn, Us
    View
  • Wisys
    Sponsor & Partnership Associate
    Wisys 2023 - Present
    Madison, Wisconsin, United States
    Supporting new partner development for WiSys, managing relationships with government agencies, corporations, and nonprofit organizations with a goal of developing collaborations that benefit UW System schools and the Wisconsin business community. Coordinating WiSys’ efforts to identify and secure external funding, including multi-institutional grants and sponsorships.
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  • 3M
    Brand, Insights, Analytics & Communications Manager
    3M 2019 - 2022
    Maplewood, Minnesota, United States
    3M Safety & Industrial Bus Group, US and CanadaManage team of 8 marketing specialists in US and Canada, building individual work plans to focus on employee interests and strengths while team creates programs for industrial channel and end-users. Work as part of 4-person core leadership team which created cross-border marketing organization.★ Doubled annual output of communications team without change in headcount or jeopardizing asset quality by streamlining inputs and conducting individual training.★ Generated actionable insights for executives by assembling industry data from primary and secondary sources. ★ Coached, mentored and advised dozens of team members through multiple organization redesigns and restructurings, calming fears and providing guidance on achieving goals during difficult transitions.★ Advised 6 industrial divisions and centralized global team, supporting implementation of insights and brand programs.
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  • 3M
    Channel Marketing Manager
    3M 2016 - 2019
    Maplewood, Minnesota, United States
    3M Industrial and Safety Markets CenterLed marketing communications, insights, and marketing segmentation functions for ISMC, which sold products from across 3M to customers throughout industrial markets.★ Oversaw team establishing cross-divisional programs for specific market segments, including market research, digital and offline asset creation, and channel activation, exceeding forecast in targeted markets.★ Developed survey process, increasing sales by $3M per instance at 1 dozen participating channel partners when employed with broader growth workshop.★ Improved customer acceptance by streamlining communications to 1K channel partners during 3M’s launch of SAP. ★ Created process for narrowcasting marketing messages by segmenting industrial customers and distributors.★ Designed and executed research, determining viability of expanding cross-divisional model globally then activating communication of global realignment.
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  • 3M
    Insights, Communications And Brand Manager
    3M 2013 - 2016
    Maplewood, Minnesota, United States
    3M Industrial Business GroupServed as internal consultant with all IBG divisions. Assisted with strategic program design and execution of divisional insight, brand, and communication plans.★ Facilitated brand development workshops and training for 9 industrial divisions, implementing consistent processes for assessing and building 3M brands and resulting in distinct brands with unique value propositions.★ Provided insights leadership, delivering training to marketers, leading cross-organizational advisory board, and developing tools and surveys to use across divisions.★ Implemented Creative Brief process, ensuring alignment of communication assets with strategic business need and reducing agency rework.★ Supplied executive communications support to series of EVPs, leveraging expertise in tone of voice to tailor messages to presenter and audience.★ Guided communication process for multiple organization restructurings, including writing executive messages and developing announcement schedules, executing efficient communication while minimizing leaks and rumors.★ Delivered consistent brand usage in previously fragmented environment by leading activation of new Corporate Branding in industrial markets.
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  • 3M
    Various Marketing Positions, Various 3M Divisions
    3M 1997 - 2013
    Maplewood, Minnesota, United States
    ★ Drove sales and productivity by designing and executing dozens of qualitative and quantitative studies. ☆ Conducted new product research, resulting in 3M selling power tools (sales now $30M). ☆ Repositioned Scotch® packaging tapes through brand research. ☆ Performed employee study, prompting change to long-term compensation options.★ Developed novel brand essence for Scotch-Brite™, enabling same trademark to be leveraged across consumer, industrial and facility care markets without conflict.★ Contributed to repositioning of first non-technology brand in 3M by convincing leadership that Scotch-Brite™ means more than “nonwoven technology.”★ Built novel literature tool, allowing sales reps and distributors to generate literature for any product grouping in real time from set of 10K SKUs.★ Organized sustainable brand health studies across 4 distinct product categories, showing movement over time for 3M brands versus competitors in 8 market segments.
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Blane Huppert, Mba Skills

Marketing Communications Marketing Management Marketing Integrated Marketing B2b Marketing Market Planning Marketing Strategy Product Marketing Brand Management Interactive Marketing Market Research Email Marketing Strategic Planning Cross Functional Team Leadership Multi Channel Marketing Crm B2b Strategy Competitive Analysis Direct Marketing Segmentation Marketing Research Strategic Communications Product Management Brand Development Social Media Marketing Corporate Branding Digital Marketing Market Analysis Web Analytics Analytics Advertising Online Advertising Product Launch Seo Internal Communications Trade Shows Media Planning Lead Generation Direct Mail Digital Strategy Corporate Communications Brand Awareness Customer Insight

Blane Huppert, Mba Education Details

Frequently Asked Questions about Blane Huppert, Mba

What company does Blane Huppert, Mba work for?

Blane Huppert, Mba works for University Of Wisconsin-River Falls

What is Blane Huppert, Mba's role at the current company?

Blane Huppert, Mba's current role is Director, University Business Collaboration Center.

What is Blane Huppert, Mba's email address?

Blane Huppert, Mba's email address is bj****@****mmm.com

What is Blane Huppert, Mba's direct phone number?

Blane Huppert, Mba's direct phone number is +165173*****

What schools did Blane Huppert, Mba attend?

Blane Huppert, Mba attended University Of Wisconsin-River Falls, Crummer Graduate School Of Business At Rollins College.

What skills is Blane Huppert, Mba known for?

Blane Huppert, Mba has skills like Marketing Communications, Marketing Management, Marketing, Integrated Marketing, B2b Marketing, Market Planning, Marketing Strategy, Product Marketing, Brand Management, Interactive Marketing, Market Research, Email Marketing.

Who are Blane Huppert, Mba's colleagues?

Blane Huppert, Mba's colleagues are Charlie Wenzel, Margot Debaker, David Brukardt, Abigail Adams, Brett Steck, Maliyakal John, Evelyn Olson.

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