Blane Huppert, Mba Email & Phone Number

Saint Paul, Mn, Us

Madison, Wisconsin, United States

Supporting new partner development for WiSys, managing relationships with government agencies, corporations, and nonprofit organizations with a goal of developing collaborations that benefit UW System schools and the Wisconsin business community. Coordinating WiSys’ efforts to identify and secure external funding, including multi-institutional grants and sponsorships.

Maplewood, Minnesota, United States

3M Safety & Industrial Bus Group, US and CanadaManage team of 8 marketing specialists in US and Canada, building individual work plans to focus on employee interests and strengths while team creates programs for industrial channel and end-users. Work as part of 4-person core leadership team which created cross-border marketing organization.★ Doubled annual output of communications team without change in headcount or jeopardizing asset quality by streamlining inputs and conducting individual training.★ Generated actionable insights for executives by assembling industry data from primary and secondary sources. ★ Coached, mentored and advised dozens of team members through multiple organization redesigns and restructurings, calming fears and providing guidance on achieving goals during difficult transitions.★ Advised 6 industrial divisions and centralized global team, supporting implementation of insights and brand programs.

Maplewood, Minnesota, United States

3M Industrial and Safety Markets CenterLed marketing communications, insights, and marketing segmentation functions for ISMC, which sold products from across 3M to customers throughout industrial markets.★ Oversaw team establishing cross-divisional programs for specific market segments, including market research, digital and offline asset creation, and channel activation, exceeding forecast in targeted markets.★ Developed survey process, increasing sales by $3M per instance at 1 dozen participating channel partners when employed with broader growth workshop.★ Improved customer acceptance by streamlining communications to 1K channel partners during 3M’s launch of SAP. ★ Created process for narrowcasting marketing messages by segmenting industrial customers and distributors.★ Designed and executed research, determining viability of expanding cross-divisional model globally then activating communication of global realignment.

Maplewood, Minnesota, United States

3M Industrial Business GroupServed as internal consultant with all IBG divisions. Assisted with strategic program design and execution of divisional insight, brand, and communication plans.★ Facilitated brand development workshops and training for 9 industrial divisions, implementing consistent processes for assessing and building 3M brands and resulting in distinct brands with unique value propositions.★ Provided insights leadership, delivering training to marketers, leading cross-organizational advisory board, and developing tools and surveys to use across divisions.★ Implemented Creative Brief process, ensuring alignment of communication assets with strategic business need and reducing agency rework.★ Supplied executive communications support to series of EVPs, leveraging expertise in tone of voice to tailor messages to presenter and audience.★ Guided communication process for multiple organization restructurings, including writing executive messages and developing announcement schedules, executing efficient communication while minimizing leaks and rumors.★ Delivered consistent brand usage in previously fragmented environment by leading activation of new Corporate Branding in industrial markets.

Maplewood, Minnesota, United States

★ Drove sales and productivity by designing and executing dozens of qualitative and quantitative studies. ☆ Conducted new product research, resulting in 3M selling power tools (sales now $30M). ☆ Repositioned Scotch® packaging tapes through brand research. ☆ Performed employee study, prompting change to long-term compensation options.★ Developed novel brand essence for Scotch-Brite™, enabling same trademark to be leveraged across consumer, industrial and facility care markets without conflict.★ Contributed to repositioning of first non-technology brand in 3M by convincing leadership that Scotch-Brite™ means more than “nonwoven technology.”★ Built novel literature tool, allowing sales reps and distributors to generate literature for any product grouping in real time from set of 10K SKUs.★ Organized sustainable brand health studies across 4 distinct product categories, showing movement over time for 3M brands versus competitors in 8 market segments.

Ba, Journalism, History

Mba, Marketing