Blane Skiles Email & Phone Number

Texas, United States

Texas, United States

Dallas, Texas, United States

Dallas/Fort Worth Area

Shreveport, Louisiana Area

This role is a part of the newsroom leadership team. I work to determine the best platform for our content and identify opportunities for unique iterations of stories across broadcast, digital, and OTT. • Day-to-day and long-term strategic story planning• Offer content guidance to team of reporters and producers• Process, distribute, and manage coverage in on-air newscasts, website, apps, OTT• Work with team of journalists to determine where content must be placed and how it… Show more This role is a part of the newsroom leadership team. I work to determine the best platform for our content and identify opportunities for unique iterations of stories across broadcast, digital, and OTT. • Day-to-day and long-term strategic story planning• Offer content guidance to team of reporters and producers• Process, distribute, and manage coverage in on-air newscasts, website, apps, OTT• Work with team of journalists to determine where content must be placed and how it should be showcased to reach audience for optimal engagement• Write, produce, shoot, and edit original documentaries and special projects• Led team to win 2019 National Edward R. Murrow Award for Multimedia Show less

Shreveport, Louisiana Area

Responsible for overall audience development and growth on all platforms. Provides expertise and support to News Department, Digital Content Team, and all other local content efforts in the form of multiplatform creative strategies.• Primarily in charge of developing and coordinating new content opportunities for all digital and linear platforms• Protect and improve all station brand imaging at all customer touchpoints• Lead strategic partnerships, public relations, and… Show more Responsible for overall audience development and growth on all platforms. Provides expertise and support to News Department, Digital Content Team, and all other local content efforts in the form of multiplatform creative strategies.• Primarily in charge of developing and coordinating new content opportunities for all digital and linear platforms• Protect and improve all station brand imaging at all customer touchpoints• Lead strategic partnerships, public relations, and community relations efforts for the station• Identify key performance indicators using qualitative and quantitative research data from multiple sources (ComScore, DOMO, CrowdTangle, Google Analytics, etc.)• Develops “big picture” strategy through innovation processes and new product launches• Oversees and coordinates launch plans for all new products, properties, brands, and platforms Show less

Shreveport, Louisiana Area

Day to day duties• Coordinate with Marketing Director, Digital Sales Manager, and Digital Content Manager on creating and executing digital & social strategy for KSLA content, campaigns, contests & projects• Conceive, schedule and manage social media content for Marketing and Sales• Responsible for primary promotion of digital properties (social media, apps, and website)• Responsible for digital promotion of special reports on web & mobile apps as well as social media• Daily… Show more Day to day duties• Coordinate with Marketing Director, Digital Sales Manager, and Digital Content Manager on creating and executing digital & social strategy for KSLA content, campaigns, contests & projects• Conceive, schedule and manage social media content for Marketing and Sales• Responsible for primary promotion of digital properties (social media, apps, and website)• Responsible for digital promotion of special reports on web & mobile apps as well as social media• Daily Recruit to View promotion on digital platforms• Promote and grow engagement on social media posts• Develop and execute strategy to increase digital sales revenue• Served as interim Digital Content Manager for six months (October 2017 - April 2018)Accomplishments• Selected for Raycom Media Marketing Leadership Group• Currently serve on the Raycom Media Digital Marketing Advisory Board• Selected as Employee of the Quarter• Coordinated implementation of app-exclusive content for investigations to increase app usage and acquisition• Helped create and implement new Weather App video strategy that brought our goal pacing from around 50% to more than 100%. This helped us reverse the course and get on track to hit current IPO• Created and implemented new Instagram plan that increased performance from 621 avg. monthly interactions (Jul 15 – Jul 16) to 3,200 avg. monthly interactions (Jul 16 – Jul 17) a 415% increase.• Increased Instagram followers from about 16,000 to 19,100, a 19.4% increase.• Increased Facebook performance from 176.3K avg. monthly interactions (Jul 15 – Jul 16) to 263.7K avg. monthly interactions (Jul 16 – Jul 17) a 49.5% increase• Increased Facebook video views from 2.54M (Jul 15 – Jul 16) to 34.7M (Jul 16 – Jul 17) a 1266% increase• Increased Facebook follower count by 38,000, a 21% increase Show less

Shreveport, Louisiana Area

•Produce hour-long, weekday 6:00pm newscast that reflects "Coverage you can Count On" brand.•Conceptualize stories with reporters. Write stories, edit scripts. •Craft fast-paced, interesting newscasts with visual/graphic elements.•Lead format change to more in-depth and informative.

Shreveport, Louisiana Area

Kxas, Dallas-Fort Worth

•Assist the producers with writing stories/teases, proofing scripts, and editing graphics. •Produce 1-2 minute live, local cut-ins throughout The Today Show with news, weather, and traffic.

Denton, Texas

•Day-to-day editorial supervision of the news department. •Responsible for supervising nine live newscasts each week with a total crew of 180 volunteers.•Responsible for working with producers, reporters and anchors to develop stories, approve and revise scripts. •Served as executive producer for special broadcasts. •Implemented the ntTV News brand across all live broadcasts, web, and social media.

Responsible for meeting weekly deadlines with completed news stories/packages.Anchored segment for nightly newscasts as the reporter for weekly news franchise "Living Green."Desk Anchor for ntTV News at Noon and ntTV Nightly News.

Denton, Texas

Enterprise news story ideas and manage daily news assignments. Supervise on-air talent, reporters, and news photographers. Responsible for news-related workshops, and assists News Director in any general duties related to the operations of the news department.

Hosted "The Trading Post". A Saturday morning "classified ad" talk show.

Master Of Science - Ms, Non-Profit/Public/Organizational Management

Bachelor Of Arts (B.A.) Magna Cum Laude, Converged Broadcast Media

Television News Producing Certification