I have decades of experience in digital strategy and creative, storytelling, earned media, digital marketing, entertainment and strategic communications. My strength is in strategic planning, and building cohesive teams that create real community through various communications channels. One of my proudest examples is creating the Association's social program from the ground up when it unexpectedly landed in my lap back when TikTok was just the sound of a clock. (Yes. I’ve been out here in the workforce THAT long.)The national earned media and paid digial media strategy that I oversee drives significant social giving, concern for Alzheimer’s and other dementia, brand awareness, real engagement, education, influencer storytelling – and most importantly, it inspires action. But none of this success is mine. It belongs to the team I manage – a team of what I consider social superheroes, who impress me daily with their creation and implementation of highly shareable content that is attention-getting and on-brand.