Blanka Horvath Email & Phone Number

Bucharest, Romania

Romania

Bucharest, Romania

Lead contact for a dedicated portfolio of brands pertaining to FMCG, Finance/ Banking, Mobility, Retail, Body Care, Public services, liaising internally and externally (with agency partners). Integral and integrated member of the Client services team, understanding both strategic thinking and project delivery, and able to flex nimbly between the two.Experienced in leading teams and managing clients, with a strong work ethic and valuing an organisational culture that is based on trust and transparency. I have planned, coordinated and supervised the development of strategy, creative and production work for tactical and brand ATL/integrated campaigns, delivering information, ideas and presentations in a clear and concise manner to clients and various other stakeholders. I also provided consultancy on brand and communication strategies to clients and partners.I confidently managed budgets, contracts, financial analysis and financial forecasts. I was also involved in the commercial side of the agency's work and have been responsible for monthly revenue targets for my dedicated business portfolio and an enthusiastic participant and lead in new business activity and pitches.I believe talent is the greatest asset of any company and creativity must be cultivated and nurtured at any level, in every department. I acted as a formal mentor to more junior members of staff and as an informal mentor to members of my team and my clients' teams. I especially take pride in developing the potential of each team member, unlocking their mental limits and supporting their professional growth through direct guidance and feedback.

Bucharest, Romania

Project manager on design, communication and brand strategy for FMCG, Automotive, Mobility, Pharmaceuticals, Beauty & Body Care and Finance/Banking accounts.Besides coordinating the creative, strategy and production work, my position involved financial management of projects, negotiating costs and contracts with internal and external partners and suppliers and actively participating in new business activities and pitches.As a personal challenge I was looking at how we can improve the strategy and creative process together with raising the quality of our creative work. I was also a firm believer in educating our partners and clients regarding the evaluation of the creative work and the technical aspects of the production work. Also, I strived for enabling the agency-client process efficiency and team-work.

Bucharest, Bucharest, Romania

Inspired by my Account Director who also became a mentor, I expanded my knowledge on design, aestethics, creative writing, audio and video production, brand strategy, media strategy and digital advertising as I was working with cross-disciplined teams. I was coming from a BTL/ events background and was learning about brand campaigns, ATL and integrated marketing and brand strategy. This experience set my standards for the evaluation of original creative work against the strategy and the brief and it offered me the opportunity to guard and grow brands belonging to The Coca-Cola Company's portfolio.The main brands placed within my "care" were Fanta, Sprite and Schweppes and over time I got to do work for Nestea's and Cappy's brand communication together with a couple of regional campaigns for Coca-Cola and Coca-Cola Light.McCann and TCC have an established regional and global system of partnership and creative excellence which gave me the chance to interact, consult and learn from fellow colleagues and clients of Europe and Americas. I also worked with the best creative teams in the industry which further added to my professional development and lead to a Grand Effie.Main activities of my role included: coordinating the development of creative for advertising campaigns and design for trade communication; supervision of print, video and audio productions (radio and TV commercials); coordinating external partners and suppliers; overseeing together with the strategic planner consumer researches; coordination of market and brand strategies analysis; budgeting and quarterly financial reporting; lead strategy and creative for integrated campaigns; supervision of campaign implementation; campaign evaluation and results analysis; sharing presentations and results with the network; consultancy for regional creative initiatives; overseeing the writing and producing of cases for award competitions.

Bucharest, Romania

In the middle of the economic crises, we launched Algida ice cream in Romania through a strategic activation that took place at the seaside. Algida wanted to own the territory of fun and reach consumers directly to generate trial and awareness for their portfolio. So we created an Algida enjoyment world at the seaside, on both land and water with activities and games that targeted both children (starting 3 y.o.) and adults.Algida Beach started end of June 2009 and we closed it mid September. It was a complex BTL project that involved creative teams from Hungary and Romania, production teams from Germany and project management from both Hungary and Romania. I was part of the core project development and management team in charge with the preparation of the creatives, negotiation of internal and external suppliers, supervising the production of the launch materials (from flyers to the games designed for the beach and water), coordinating a team of 32 people temporarily employed and involved in the activation, management of communication, production, logistics and human resources budgets, realisation of contracts for sanitation, water and electricity supply and obtaining approvals from the authorities for beach rental and usage of water surface, project evaluation and closure.It was the most challenging offline project I had worked on, it taught me discipline and strength to coordinate and bring together so many project elements, including cross-cultural teams, to create a unified and impactful result, delivered on time and within budget.

Bucharest, Romania

A relative independent role within a boutique agency, we were a few young proffessionals trying to do advertising and events in our own way. Each person had a defined role and specialty within the team and we would interact or consult on various projects depending on the brief's requirements.I managed events and trade marketing projects from client's brief to evaluation. The in-between involved budgeting, negotiating suppliers' costs and contracts, coordination of creative development, presentations and client meetings, hiring and training project-based human resources, supervision of productions and set-ups for events, supervising the implementation of the activities and market visits.Through this experience I learned what team work and unity mindset means and how important each person's unique set of skills, abilities and qualities are. I also had the privilege to work autonomously thus challenging me to develop my strategic and critical thinking, time management skills and my creativity.

Ibiza, Autonomous Community Of Balearic Islands, Spain

My first opportunity to work outside the country, in a multicultural environment and outside my comfort zone.The position initially involved working with English and French speakers, both individual and groups, and manage their requests for accommodation and private or corporate events.Considering my background in communications and advertising, the company also tasked me with revising and updating the content of print materials and its website in English and French, writing press releases in English and French and adapting various offline and online marketing communication materials in English and French.

Bucharest, Bucharest, Romania

After my project based experiences within Transylvania International Film Festival I realised I enjoyed working in the field, with groups of people, organising events and any other activities that involved a direct engagement with the consumer, so I wanted to get better at this and turn it into a full time job.Through this position I learned how to navigate a corporate advertising environment, with specific rules and procedures and I interacted and learned from the best BTL and field marketing specialists at that moment how to coordinate the planning, developing, implementation and evaluation of product and brand activations, trade marketing projects and events.My responsibilities included assisting the Field Manager with project budgeting, internal team briefing, preparation of client presentations with activity proposals, cost estimates and preparation of evaluation reports, negotiation of costs and supervision of production of advertising materials necessary for projects, recruitment and training of the temporary human resources required for each activity, overseeing the implementation of activities and invoicing. Main brands I worked with are Dove, Coca-Cola, Heineken Romania, Poiana, Petrom and Chevrolet.

Cluj-Napoca, Cluj, Romania

My first official job in advertising within a small local agency.In this position I was directly in charge with the negotiation of prices, coordination of the implementation of advertising production projects and finding innovative production solutions to fit the clients' needs.I learned about what print, POSM and outdoor production involves, the typology of suppliers and materials used in advertising and media and how to negotiate costs and deadlines.

Bachelor Of Arts - Ba, Psychology

Journalism, Advertising And Pr

Activities and Societies: PATRIR - Peace Action Training Institute, OSJ - Organizatia Studentilor Jurnalisti, OSUBB - Organizatia.